A recent survey conducted by the Donald W. Reynolds Journalism Institute found that 70 percent of smartphone and/or tablet users consume digital content within news websites or apps. We’re certainly seeing that in our market: More than 991,000 pages of the Camera family’s breaking news and information are accessed every month via Droid, iPhone, Blackberry, iPad and other mobile devices.
We’re thrilled by this trend. Delivering news to our readers how, when and where they want it is part of our mission. Our ever-expanding mobile audience also affords big opportunities to our advertising clients.
A survey commissioned by Google found that 92 percent of U.S. smartphone owners use their devices to seek local information. Of these, 89 percent have taken action as a result (looked up a business on a map, called, visited or made a purchase). The survey also found that 88 percent of U.S. smartphone owners notice mobile ads. When you place those ads on a trusted news source like the Camera, they become even more noticeable.
Each one of our mobile leaderboard ads link to a custom landing page that contains an instant coupon, a click to call, a website link and/or an invitation to text back for more information. We provide the forum, the audience and even the creative services. All you have to do is pick up your phone and call 303.473.1400.