http://bytheway.pmpblogs.com from the desk of Jill Stravolemos, vice president of marketing and advertising Wed, 17 Mar 2010 14:29:47 +0000 http://backend.userland.com/rss092 en On March 17, 1891, the Camera became a daily newspaper. The name Camera was adopted because our founders envisioned a publication with more illustrations than most newspapers of that time. We’ve been honing our vision and changing to fit the needs of our community ever since. The Camera started as a ... http://bytheway.pmpblogs.com/event/happy-birthday-to-the-camera-we%e2%80%99re-119-and-better-than-ever/ CU-Boulder’s 31,000 students spend more than $240 million every year. The Colorado Daily reaches seven-of-10 of these impressionable, active spenders, as well as 28,800 local young professionals every week. Publishing on Wednesday, March 31 in the Colorado Daily and on ColoradoDaily.com, our 2010 Best of CU & Boulder keepsake edition announces ... http://bytheway.pmpblogs.com/advertising-opportunity/colorado-daily/you-know-you%e2%80%99re-the-best-now-tell-your-audience/ Newspaper websites are perceived to be the most trustworthy of all sources for every type of online content, according to a 2009 comScore survey. Local newspaper sites outranked portals, local TV and radio sites, specialty sites and social networks in every category, including most informative, most credible and most trusted ... http://bytheway.pmpblogs.com/online-marketing/quantifiable-results-quality-interaction-targeted-reach/ My girls look forward to the lazy days of summer all year. But there’s a fine line between relaxed and bored. Things can get ugly when that line is crossed, which is why I never miss our Summer Camps Fair. This year’s Fair will be held tomorrow from 10 a.m. to ... http://bytheway.pmpblogs.com/event/summertime-and-the-living-is-fun/ The Colorado Daily’s readers have spoken. The votes have been tallied and the winners decided. But it’s not too late to declare yourself the best of the best. Publishing on Wednesday, March 31 in the Colorado Daily and on ColoradoDaily.com, our 2010 Best of CU & Boulder keepsake edition announces the ... http://bytheway.pmpblogs.com/advertising-opportunity/colorado-daily/make-sure-your-business-is-on-the-leader-board/ Nearly two-thirds of Boomer households are now supporting adult children who have returned home, according to a national survey of 50 and better women by Vibrant Nation. Of those suddenly housing full nests again, nearly half are also supporting grandchildren. Many of these women – 13 percent – share their ... http://bytheway.pmpblogs.com/advertising-opportunity/supporting-the-caretakers-of-the-sandwich-generation/    In a recent survey conducted by the Newspaper Association of America, 81 percent of respondents reported reading a local weekly paper every week.    Featuring intensely local Longmont news, prep sports, education, places to go, things to do and business happenings, the Longmont Ledger is a free Sunday newspaper delivered ... http://bytheway.pmpblogs.com/advertising-opportunity/lively-local-longmont/ Joleene McGee with Life Care Center of Longmont sent an e-mail recently about how much she appreciates her Camera advertising consultant Keith Kratochvil and graphic designer Amanda Kowal. "You and your team are awesome!" wrote McGee. "Thank you so much for understanding my crazy visions .... I am amazed at the ... http://bytheway.pmpblogs.com/testimonials/working-hard-to-realize-client-visions-crazy-and-otherwise/ The above is the kind of enthusiastic response we’ve been getting from our Green Light coupon book. One of our new Green Light clients reported earning back 2.5 times what she paid for her ad, and that was after accounting for the coupon’s discount. Another client received 10 coupons in ... http://bytheway.pmpblogs.com/advertising-opportunity/%e2%80%9cgreen-light-is-unbelievable-i%e2%80%99ll-be-in-it-forever-%e2%80%9d/ Phil Smith is a full-service contractor who works under the company name SSS Limited. His capabilities run the gamut, including high-end kitchen and bathroom remodels, indoor and outdoor construction, plumbing, electrical, sprinkler repair and computer networking. The only thing missing from his business was visibility.  SSS Limited’s website – philsmith.ws – ... http://bytheway.pmpblogs.com/advertising-opportunity/sss-limited-locally-owned-and-locally-swarmed/