By The Way

Happy birthday to the Camera. We’re 119 and better than ever.

jill — Wed, 17 Mar 2010 14:29:47 +0000

On March 17, 1891, the Camera became a daily newspaper. The name Camera was adopted because our founders envisioned a publication with more illustrations than most newspapers of that time.

We’ve been honing our vision and changing to fit the needs of our community ever since. The Camera started as a morning daily, changed to an afternoon Monday through Saturday paper in 1893 and hit our stride as a morning daily again in 1981. Ours was one of the first local newspapers to publish on the Internet in 1996.

During the course of the Camera’s long history, we’ve been owned by entrepreneurs, families and corporations. But the truth of the matter is, our heart and soul have always belonged to this community. We were, are and will always be your paper.

The Camera has delivered your news and supported our shared community for 119 years now. These are points of personal pride to us. And though we certainly don’t look the same as we did 100, 50 or even one year ago, our mission is the same today as it’s always been: To deliver essential, informed and relevant news to our readers and unparalleled business opportunities to our advertising clients.

It feels good to be another year wiser. We’re looking forward to the next 119.

You know you’re the best. Now tell your audience.

jill — Tue, 16 Mar 2010 11:00:54 +0000

CU-Boulder’s 31,000 students spend more than $240 million every year. The Colorado Daily reaches seven-of-10 of these impressionable, active spenders, as well as 28,800 local young professionals every week.

Publishing on Wednesday, March 31 in the Colorado Daily and on ColoradoDaily.com, our 2010 Best of CU & Boulder keepsake edition announces the winners and runners up of the Daily’s annual reader’s choice awards in more than 80 categories. The section will be printed in full color with a glossy cover and promises to be one of our most popular editions of the year.

When people are looking for businesses to frequent at CU and in Boulder, they turn to the Daily’s Best of CU & Boulder. Readers save the section and reference it all year long. And the online version is accessed repeatedly by locals and visitors alike.

The 2010 Best of CU & Boulder keepsake edition is your chance to tell your target audience why your business is the best, boost market share, invigorate your loyal customer base and create new fans. The advertising deadline is Thursday, so don’t delay. Call 303.473.1400 to reserve your space today.

Quantifiable results. Quality interaction. Targeted reach.

jill — Mon, 15 Mar 2010 11:00:31 +0000

Newspaper websites are perceived to be the most trustworthy of all sources for every type of online content, according to a 2009 comScore survey. Local newspaper sites outranked portals, local TV and radio sites, specialty sites and social networks in every category, including most informative, most credible and most trusted source for advertising.

On the business side, Nielsen Online reports that newspaper share of local online advertising exceeds all other local websites. That’s because online newspaper advertising works. In a world of questionable online sources, we are a known and trusted commodity. We deliver an engaged audience that is growing across multiple platforms.

DailyCamera.com and its family of websites have more than 212,600 registered users, as well as 3 million page views and 550,000 unique visitors every month. Plus, more than six-of-10 of DailyCamera.com users are local consumers. These are the people who routinely drive past your store, the ones who make recommendations to their neighbors. These are the active shoppers you want to reach.

Contact online specialist Allison Barrett at 303.473.1272 for more information about our deals on run-of-site advertising, e-mail coupons, online post-it notes and online contests.

Summertime, and the living is fun.

jill — Fri, 12 Mar 2010 20:47:57 +0000

My girls look forward to the lazy days of summer all year. But there’s a fine line between relaxed and bored. Things can get ugly when that line is crossed, which is why I never miss our Summer Camps Fair.

This year’s Fair will be held tomorrow from 10 a.m. to 2 p.m. at the East Boulder Community Center (5660 Sioux Drive, Boulder). Don’t miss this great opportunity to gather information about scores of engaging, exciting summer programs for kids, including: Avid4 Adventure, Bits, Bytes & Bots, Boulder Country Day School, Butterfly Pavilion, Camp Id-Ra-Ha-Je, Cheley Colorado Camps, City of Boulder Parks and Recreation, Colorado Mountain Ranch, Colorado Youth Program, CU Science Discovery Classes and Wilderness Camps, Dog House Music, Eastern Sun Academy, Educo Leadership Adventures, Friends’ School, Lakeshore Landsharks Summer Camp, Mountain Day Camp, Parlando School for the Arts, Renaissance Adventures, Rocky Mountain Day Camp, Rocky Mountain Theatre for Kids, September High School, Singletrack Mountain Bike Adventures, The Spot Climbing School, Watershed School, Wild Bear Center for Nature Discovery, YMCA of Boulder Valley and the American Camp Association.

The Camps Fair will also have loads of free, fun activities for children. So join us tomorrow and give your kids a day and a summer to remember.

Make sure your business is on the leader board.

jill — Wed, 10 Mar 2010 18:09:43 +0000

The Colorado Daily’s readers have spoken. The votes have been tallied and the winners decided. But it’s not too late to declare yourself the best of the best.

When people are looking for businesses to frequent at CU and in Boulder, they turn to the Best of CU & Boulder. Readers save the section and reference it all year long. The online version is accessed repeatedly by locals and visitors alike.

You know you’re the best. The 2010 Best of CU & Boulder keepsake edition is your chance to tell your target audience, boost market share, invigorate your loyal customer base and create new fans. Premium positions deadline this Thursday, March 11, so don’t delay. Call 303.473.1400 to reserve your space today.

Supporting the caretakers of the Sandwich Generation.

jill — Wed, 10 Mar 2010 09:00:07 +0000

Nearly two-thirds of Boomer households are now supporting adult children who have returned home, according to a national survey of 50 and better women by Vibrant Nation. Of those suddenly housing full nests again, nearly half are also supporting grandchildren. Many of these women – 13 percent – share their homes with their parents or in-laws as well.

The benefits of living in a multi-generational household are well documented. But there are costs as well. In this survey, 71 percent of respondents reported that it would be harder for them to achieve their personal goals as a result. This mental stress is in addition to the financial toll of caretaking.

Quite understandably, these women don’t have the time to seek out the products and services that could make their lives easier – cleaning, food preparation, health care, financial planning, career mentorship, spa services, artistic outlets and fitness, for example.

But they would appreciate some help. And your business should be the one to offer it: women make 80 percent of all buying decisions.

We can help you reach our market’s 132,900 hard working women with messages tailored to their needs, published in products that are a part of their daily lives. Call 303.473.1400 to talk to one of our experienced marketing specialists.

Lively. Local. Longmont.

jill — Fri, 05 Mar 2010 11:00:53 +0000

In a recent survey conducted by the Newspaper Association of America, 81 percent of respondents reported reading a local weekly paper every week.

Featuring intensely local Longmont news, prep sports, education, places to go, things to do and business happenings, the Longmont Ledger is a free Sunday newspaper delivered to 28,000 single-family households in targeted Longmont neighborhoods and distributed area-wide at premium rack locations. It’s the kind of paper that unites a growing community, with in-depth content from award-winning journalists coupled with vital reader-submitted news.

If you don’t live in Longmont and you�re curious about the Ledger, visit us online anytime at LongmontLedger.com.

And no matter where you live, if you�re looking for a sure-fire way to reach the thousands of active, affluent consumers in Longmont, here’s your vehicle. Get in touch with Keith Kratochvil to add the Ledger to your marketing plan � 303.410.2647 or keith@longmontledger.com.

Working hard to realize client visions, crazy and otherwise.

jill — Thu, 04 Mar 2010 17:00:12 +0000

Joleene McGee with Life Care Center of Longmont sent an e-mail recently about how much she appreciates her Camera advertising consultant Keith Kratochvil and graphic designer Amanda Kowal.

“You and your team are awesome!” wrote McGee. “Thank you so much for understanding my crazy visions …. I am amazed at the talent you and your team have!”

The quality of work Keith and Amanda provide to Life Care Center of Longmont isn’t anything out of the ordinary, at least not here. We strive to deliver above-and-beyond service to our clients every day.

It’s why we take pride in working at the Camera, and it’s why we have such a loyal customer base.

My thanks to Jolene for taking the time to give us feedback, as well as for choosing the Camera and Longmont Ledger to spread the word about Life Care Center of Longmont. If you or your loved ones are looking for a nursing home community with compassionate, personalized care, call 303.776.5000.

If you’re looking for unparalleled service and results for your business, call the Camera. Keith is one of 24 sales professionals and Amanda is one of 11 designers here. Each one brings something special to our team, and they all share an enthusiasm for their work and their customers.

Call 303.473.1400 today and we’ll connect you with one of our fine sales and marketing team members.

“Green Light is unbelievable. I’ll be in it forever.”

jill — Thu, 04 Mar 2010 12:00:32 +0000

The above is the kind of enthusiastic response we’ve been getting from our Green Light coupon book. One of our new Green Light clients reported earning back 2.5 times what she paid for her ad, and that was after accounting for the coupon’s discount. Another client received 10 coupons in one weekend, a result that had taken other publications three months to produce.

Distributed monthly inside the Daily Camera and Broomfield Enterprise and published online at all our websites, Green Light provides guaranteed delivery to nearly every home in the market for less than a penny a household. There are no better vehicles for reaching our market’s active consumers than the Camera and Enterprise. The online version of Green Light currently receives more than 3,500 page views per issue, and that number is on the rise. Plus now you can pick up your ad into the hugely popular Longmont Ledger to reach an additional 28,000 households.

A solid half of Boulder-Broomfield adults have used coupons received in the paper or mail in the past 30 days. It looks like a good many of them did so through the Green Light coupon book. Now’s your chance to get in on the action.

The next Green Light coupon book deadlines on Thursday, March 13.

Call Drew Brightbill at 303.473.1460 today.

SSS Limited: Locally owned and locally swarmed.

jill — Wed, 03 Mar 2010 23:28:24 +0000

Phil Smith is a full-service contractor who works under the company name SSS Limited. His capabilities run the gamut, including high-end kitchen and bathroom remodels, indoor and outdoor construction, plumbing, electrical, sprinkler repair and computer networking. The only thing missing from his business was visibility.

SSS Limited’s website – philsmith.ws – got no traffic.

So he turned to Locally Owned, an advertising feature that publishes inside the Camera every Monday. Locally Owned placements include a color display ad as well as an in-depth advertorial article and picture that publish in rotation with other advertisers.

The response was instantaneous. Smith’s first ad drew 30 hits the day it ran. His next one garnered 235 hits; SSS Unlimited had the spotlight that day. All told, one placement in Locally Owned resulted in 613 hits on a site that had none before his ads. Smith was so impressed that he created a spreadsheet outlining his increased online traffic and sent it to his advertising consultant to be used it as a sales tool.

Sign up for Locally Owned, and we’ll match you with a freelance writer, shoot a photograph and help you craft the perfect ad for reaching your target audience. It’s easy, affordable and incredibly effective. Just ask Phil Smith.

Enhance your company’s hometown advantage with our Locally Owned pages. Contact us today at 303.473.1400.