By The Way

Plan ahead for Memorial Day weekend

jill — Fri, 17 May 2013 10:52:34 +0000

School is winding down and summer is right around the corner. It’s time to plant the garden, build the deck, make vacation plans, get the kids ready for camp and fire up the grill. Memorial Day is coming, and with it an extended weekend of relaxation, preparation and remembrance.

We’ll be enjoying the long weekend at the Boulder Creek Festival – drop by our booth and say hi – and our offices will be closed on Monday, May 27. If you want to talk to the thousands of market adults we reach every day, you’ll need to get in touch soon.

Please note our early holiday deadlines and call 303.473. 1400 to reserve your ad.

• Tuesday, May 21: deadline for the Friday, May 24 Camera and Longmont Times-Call • Wednesday, May 22: deadline for the Saturday, May 25 and Sunday, May 26 Camera and Times-Call • Thursday, May 23: deadline for the Monday, May 27 and Tuesday, May 28 Camera, Colorado Daily and Times-Call; the Wednesday, May 29 Camera Essentials section; the Sunday, May 26 and Thursday, May 30 Broomfield Enterprise, and the Sunday, May 26 Longmont Weekly • Friday, May 24: deadline for the Wednesday, May 29 Camera, Colorado Daily, Times-Call and Colorado Hometown Weekly, and the Friday, May 31 Times-Call Day & Night section

Banish clutter with FrontRangeClassifieds.com

jill — Thu, 16 May 2013 10:43:44 +0000

Now that winter has left us (or so I hope), my thoughts have turned to spring cleaning. I’m not talking about dusting baseboards here, I’m talking about a large-scale purge of unnecessary things – stray furniture, outgrown clothes, dusty electronics, abandoned toys, unused dishes, extra vehicles and the like.

Clutter, you best beware. It’s garage sale season, and I mean business.

Are you with me? Start tagging, pick a date and have a garage sale. Then attract the masses with a garage sale ad in FrontRangeClassifieds.com, the digital and print marketplace for the Camera, Enterprise, Colorado Daily, Colorado Hometown Weekly, Longmont Times-Call, Longmont Weekly and Loveland Reporter-Herald. It’s everywhere you want to be, from Loveland to Broomfield and all of Boulder County in between, delivering a whopping 368,000 local consumers every week.

For only $25, you’ll get a 10-line garage sale ad for four days in the market of your choosing. You’ll also receive a free garage sale kit, complete with signs, stickers and markers.

FrontRangeClassifieds.com makes it easy. Just visualize your uncluttered space and then make it happen with a well publicized garage sale. Call 303.466.3636 or visit FrontRangeClassifieds.com.

Let us build your mobile-optimized website

jill — Wed, 15 May 2013 10:59:56 +0000

Smartphones and tablets have become an indispensable part of consumers’ daily lives. More than 125 million Americans own a smartphone, tablets are now owned by more than 50 million, and 89 percent of smartphone users use their phones throughout the day. We can help you become part of your target market’s daily routine.

The surest way to ensure success for your mobile marketing campaign is to have a mobile-optimized website. A mobile friendly site delivers faster load times, content that is easy to find and designed for a small screen, and, ultimately, a good customer experience. It also delivers results: Mobile-optimized sites enjoy a 75 percent higher rate of engagement, with 1-in-5 visits resulting in a click to contact the business.

The Camera creates and implements customized optimized sites, including action-inducing features such as coupons, QR codes, social media, Google maps and user reviews. We can also build a SMS database for your mobile site, giving you even more continuous and effective access to your audience.

The Camera offers a full range of mobile marketing services, implemented by local staff with industry expertise. We provide the forum, the audience and even the creative services. All you have to do is pick up your smartphone and call 303.473.1400.

Prepare to be entertained all summer

jill — Tue, 14 May 2013 10:02:51 +0000

Summer is right around the corner, and I’m ready – ready to sip iced beverages on the deck, harvest a bounty of vegetables from the garden and enjoy some quality time with my family.

I’m also ready for the May 24 issue of Friday Magazine so I can fill in the rest of the details. It’s the Summer Calendar edition, packed with concerts, exhibits, festivals, broadcasts, movies, tastings and other must-see, must-do happenings during the hottest months. The Summer Calendar edition always has a spot next to my calendar at home; I wouldn’t want to miss anything.

Nor should our advertisers. Friday Magazine is the market leader for entertainment news,
and this issue delivers loads of extra exposure because of its keepsake value, our holiday
bonus circulation and the influx of Memorial Day weekend tourism. Call 303.473. 1400 today to reserve your space; the Summer Calendar edition of Friday Magazine deadlines next Tuesday, May 21.

Run with us and leave your competition behind

jill — Mon, 13 May 2013 10:01:41 +0000

Bolder Boulder is a big deal. It’s the biggest participant sports event in Colorado, one of the largest Memorial Day celebrations in the country and one of the largest running races in the world. It’s also a boon to our local economy. In one weekend, the event has a $10 million impact on the City of Boulder.

Our Bolder Boulder Race Day Guide is the only printed guide to this year’s race. It will include all the information athletes, their support teams and thousands of local spectators need to prepare for the event. Our Race Results Guide will keep the rush going, publishing the names and times of every runner who takes part in the race. Both are sure to be keepers with the race’s 50,000-plus participants.

Whether you want to promote your fitness offerings, Memorial Day weekend specials or destination deals, there are no better vehicles for reaching our market’s active consumers than our Race Day and Race Results guides. Plus, when you place your ad in the Race Day Guide, you’ll get a free placement in the Results Guide. Call 303.473.1400 by tomorrow to reserve your space.

Bolder Boulder runs with e-mail marketing

jill — Fri, 10 May 2013 10:09:50 +0000

Bolder Boulder recently ran an e-mail marketing campaign to increase corporate participation in its Bolder Business Challenge, and the results were impressive. We generated a database of businesses within a 75-mile radius and sent the message. Of the 50,000 e-mails we sent, 6,215 were opened (12.43 percent) and 1,195 resulted in a click through to the Bolder Business Challenge website (2.39 percent).

Bottom line: 52 companies signed up for the Bolder Business Challenge as a result of the campaign, more than doubling Bolder Boulder’s expectations.

Bolder Boulder got a tremendous return on their investment, and you can, too.

Here’s how e-mail marketing works: You select the demographics you want to reach
from hundreds of available categories. We help you create a compelling ad and then distribute it to your customized e-mail database. It’s a straightforward advertising outlet that allows you to distribute information to a wide range of specific potential customers for a small investment. Because it’s a digital product, there are no printing and postage costs. Best of all, the results are tracked.

You’ll know the response rate of each e-mail push, giving you valuable feedback about what resonates with your target market. Call 303.473.1400 today for a free e-mail marketing consultation.

Wesley Fellowship inspires on ColoradoDaily.com

jill — Thu, 09 May 2013 15:21:55 +0000

When Boulder’s Wesley Fellowship wanted to make a big impact on the CU community, it turned to the Colorado Daily. The progressive Christian campus ministry has been
running print ads in the Daily. It has also been utilizing our online vibrant toolbar and wallpaper products to great effect. Just look at the transformation to ColoradoDaily.com pictured here; what a fantastic use of the medium.

The wallpaper art surrounding the site is striking. The vibrant toolbar message at the
bottom of the site is straightforward. The big box ad that expands from the toolbar is
compelling – what student wouldn’t like an inclusive atmosphere and free dinner?

And the exposure couldn’t be better. Our vibrant toolbar and wallpaper position Wesley
Fellowship on every page of ColoradoDaily.com, delivering more than 100,000 impressions daily. Our thanks to the Wesley Fellowship for trusting the Colorado Daily with its marketing investment. Call 303.473.1400 to put your brand in front of thousands of local consumers with our online vibrant toolbar and wallpaper.

Latina League’s Fiesta de Mayo next Sunday

jill — Thu, 09 May 2013 10:06:52 +0000

The Boulder County Latina League’s second annual Fiesta de Mayo will be held next Sunday,May 19 from 4 to 8:30 p.m. at the East Boulder Senior Center (5660 Sioux Drive,
Boulder). The event is the main fundraiser for the Latina League to fund college scholarships for local Hispanic students.

It also promises to be a great time, with catering by Famous Dave’s, entertainment by the Casey Folkloric Ballet Dancers and Tom Yook, and a silent auction. The Boulder County Latina League is a local nonprofit organization dedicated to enhancing the lives of our future Latina and Latino leaders through advanced educational opportunities. Since 1999, it has awarded more than 230 scholarships totaling more than $192,000. The University
of Colorado has taken the League’s efforts further, providing matching scholarships to all recipients who attend CU. The organization formed a partnership with Impact on Education last year to ensure a solid foundation for the future of League scholarships.

The Camera is proud to sponsor Fiesta de Mayo and the Latina League. “Thank you for your coverage,” wrote Latina League board member Meredith Spear. “We really appreciate all the Camera is doing for us.” We hope you’ll do your part while having fun at Fiesta de Mayo next Sunday. For event tickets and information, e-mail eqmatheson@att.net or call 303.494.7590. To learn more about the Latina League, visit bclatinaleague.org.

The Flatirons Tour of Homes starts this Saturday and Sunday … don’t miss it!

jill — Wed, 08 May 2013 15:21:18 +0000

The Flatirons Tour of Homes starts this Saturday and Sunday and continues on May 18 and 19. The homes featured on the Tour are nothing short of spectacular, with innovative architecture and interior design, exciting floor plans, cuttingedge building materials, highend finishes and unbelievable craftsmanship.

The Tour provides a wealth of inspiration for homeowners (or anyone who wants to make their space feel like home): interesting fixtures and accessories, creative solutions to design and space problems, new ways to achieve energy efficiency and fresh landscaping layouts, to name a few. If you happen to be in the market for a new home, the Tour is more than a source of ideas. It could be the final stop in your dream house hunt.

A preview of the Tour is yours for the perusing online at www.FlatironsTourOfHomes.com

Last call for reaching huge graduation audience

jill — Wed, 08 May 2013 15:06:16 +0000

Calling all local businesses: Graduation weekend is nigh.

More than 20,000 visitors are expected to pour into town for CU-Boulder’s May 10 graduation ceremony, bringing with them an economic impact of at least $2.5 million. Reach them, as well as thousands of locals, with the Camera and Colorado Daily.

We deliver the CU market and Boulder Valley consumers every single day. During graduation weekend, we deliver even more.

Friday’s Colorado Daily will include the names of all the graduates, and believe me, their relatives will be checking. Extra copies of the Daily will be distributed at CU’s commencement ceremony as well as Pearl Street Mall and University Hill. The Camera’s Friday Magazine will include a full calendar of dining and entertainment suggestions for graduation revelers. You can be sure they’ll see it; Friday Magazine will be distributed at 22 local hotels in addition to our regular market coverage.

Graduation weekend is huge in Boulder. Our graduation day package delivers eight-of-10 local consumers plus 20,000 visiting shoppers, all for only $20 per inch. Today is the last day to reserve your space in the Friday Colorado Daily and the Camera’s Friday Magazine. The Saturday and Sunday Camera are also great vehicles for your graduation message. Call 303.473.1400 to reserve your space today.