By The Way

If you want to succeed this season, bring it home to mama.

When you create and disperse your holiday marketing materials, make sure you’re talking to the right audience. If mama ain’t reached, ain’t nobody reached; women make more than 80 percent of all buying decisions.
Nationwide, most moms plan to spend the same amount of money on holiday shopping as they did last year, and those with [...]

A triumphant return for a Longmont cornerstone

   The first edition of the new Longmont Ledger hit the streets on Sunday, weighing in at 36 pages and featuring more than 70 advertisers. Wow.
   It exceeded all our expectations  (and I had high expectations), and we heard from several former readers of the Ledger who are thrilled an old friend has returned. If [...]

Coming full circle with the Longmont Ledger.

    The City of Longmont was the first planned community in Boulder County, founded in 1871 by members of the Chicago-Colorado Colony. It now boasts a thriving economy with more than 86,000 affluent, educated residents.
Established in 1879, just three years after Colorado became a state, the Longmont Ledger was the first newspaper in Boulder County.  [...]

Twitter Updates for 2009-10-21

Reviving a vital piece of Longmont’s history – Longmont Ledger http://bit.ly/3GsCCK #longmont @longmontledger #

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Boulder women mean business. Lots of business.

    Next week’s Business Plus will be our annual Women-Owned Businesses issue, a proven hit with the 132,900 women in our market.  These active, affluent women call the shots from a consumer standpoint – 80 percent of all buying decisions are made by women.  They also, as the name of the issue implies, call the [...]

Twitter Updates for 2009-09-16

Kuydos from Mod Market in Boulder … http://bit.ly/4ftU1U ! #

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Taking a moment to appreciate hard work.

For most of us, today is about taking time away from our labors: relaxing, having fun with family and friends, going on one last camping trip before fall starts in earnest or hitting up holiday sales. But before we fire up the grill, pull on our hiking boots or head to the store, let’s pause [...]

We’re in this for the long haul.

I field a fair number of well-meaning questions about the health of our company. I understand why. Newspapers have been hit hard over the years, and the economic slump hasn’t been kind to businesses of any stripe. 
I appreciate the concern, but here’s the deal: We’re not going anywhere. The Camera has been delivering our community’s [...]

The place to be this summer as well as year-round? Right here.

 Sometimes I forget how cool the heart of our community really is. Downtown Boulder’s entertainment, shopping, lodging and dining are as unique as they are excellent. Just ask the rest of the globe; Boulder was recently named one of the top-25 destinations in the country and top-100 destinations in the world by TripAdvisor.
 
So take the [...]

It’s that time of year again. Time to grab your share of Boulder County Gold.

The annual Camera People’s Choice Awards, Boulder County Gold, reward the people, places and things that make Boulder County a wonderful place to live, work and play. Voting begins on July 8, so now’s the time to remind your staunch supporters to make their voices heard and vote for your business.
 
What’s the best way to [...]