By The Way

from the desk of Jill Stravolemos, vice president of marketing and advertising

Uncategorized Archives

Do you serve the best barbecue in Boulder County?

Written by jill in Friday, June 25th 2010

Or perhaps the best sushi, burger, coffee, martini or dessert selection? Don’t keep it to yourself. This Wednesday is the deadline for advertising on the Eats & Drinks ballot, which solicits readers’ opinions on everything from the best place to grab a slice to the best happy hour to the best outdoor dining experience. As [...]

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Women’s Magazine allows for big-picture stories

Written by jill in Wednesday, June 9th 2010

The main reason women shop at smaller, independent businesses over large retail chains is to support their communities, according to a recent survey by WebVisible and Synovate eNation. Location, convenience and personal service were other top reasons cited by respondents. Do your current marketing efforts do a good job of conveying your local credentials and [...]

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Fridays are hot this summer in the Colorado Daily

Written by jill in Thursday, June 3rd 2010

The Colorado Daily is available at more than 680 locations around Boulder, including more than 60 key visitor haunts. Starting this month, the Daily will also be inserted in every East Boulder County home delivery copy of the Denver Post on Fridays – guaranteed delivery to 5,000 subscribing households. When you place your ad in [...]

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Think ahead for Memorial Day weekend

Written by jill in Wednesday, May 19th 2010

School is winding down and summer is right around the corner. It’s time to plant the garden, build the deck, make vacation plans, get the kids ready for camp and fire up the grill. Memorial Day is coming, and with it an extended weekend of relaxation, preparation and remembrance. We’ll be enjoying the long weekend [...]

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Do you remember your first summer job?

Written by jill in Tuesday, May 4th 2010

Not all children are fortunate enough to have access to summer job opportunities, especially in a tough economy. Nearly 10,000 children in Boulder County live below the poverty line and are at risk for dropping out of school. They struggle with a variety of issues, including malnourishment, language barriers, peer pressure and emotional strife at home. [...]

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Soaking up the spring sun and entertainment

Written by jill in Friday, April 2nd 2010

Spring has sprung, and the Camera’s offices are closed so we can all enjoy a long weekend. Perhaps we’ll see you out and about at one of the many exciting events happening today and this weekend, such as: • The ongoing 2010 Lafayette César Chávez Celebration, including a march from Boulder to Lafayette this afternoon [...]

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If you want to succeed this season, bring it home to mama.

Written by jill in Thursday, November 19th 2009

When you create and disperse your holiday marketing materials, make sure you’re talking to the right audience. If mama ain’t reached, ain’t nobody reached; women make more than 80 percent of all buying decisions. Nationwide, most moms plan to spend the same amount of money on holiday shopping as they did last year, and those [...]

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A triumphant return for a Longmont cornerstone

Written by jill in Monday, October 26th 2009

The first edition of the new Longmont Ledger hit the streets on Sunday, weighing in at 36 pages and featuring more than 70 advertisers. Wow. It exceeded all our expectations (and I had high expectations), and we heard from several former readers of the Ledger who are thrilled an old friend has returned. [...]

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Coming full circle with the Longmont Ledger.

Written by jill in Friday, October 23rd 2009

The City of Longmont was the first planned community in Boulder County, founded in 1871 by members of the Chicago-Colorado Colony. It now boasts a thriving economy with more than 86,000 affluent, educated residents. Established in 1879, just three years after Colorado became a state, the Longmont Ledger was the first newspaper in Boulder [...]

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