By The Way

from the desk of Jill Stravolemos, vice president of marketing and advertising

Testimonials Archives

Working hard to realize client visions, crazy and otherwise.
Written by jill in Thursday, March 4th 2010   

Joleene McGee with Life Care Center of Longmont sent an e-mail recently about how much she appreciates her Camera advertising consultant Keith Kratochvil and graphic designer Amanda Kowal.
“You and your team are awesome!” wrote McGee. “Thank you so much for understanding my crazy visions …. I am amazed at the talent you and your team [...]

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“Green Light is unbelievable. I’ll be in it forever.”
Written by jill in Thursday, March 4th 2010   

The above is the kind of enthusiastic response we’ve been getting from our Green Light coupon book. One of our new Green Light clients reported earning back 2.5 times what she paid for her ad, and that was after accounting for the coupon’s discount. Another client received 10 coupons in one weekend, a result that [...]

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SSS Limited: Locally owned and locally swarmed.
Written by jill in Wednesday, March 3rd 2010   

Phil Smith is a full-service contractor who works under the company name SSS Limited. His capabilities run the gamut, including high-end kitchen and bathroom remodels, indoor and outdoor construction, plumbing, electrical, sprinkler repair and computer networking. The only thing missing from his business was visibility. 
SSS Limited’s website – philsmith.ws – got no traffic.
So he turned [...]

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The outspoken fan base of Boulder’s Women’s Magazine
Written by jill in Monday, February 1st 2010   

Women’s Magazine connects women across all spectrums by sharing their stories and supporting their endeavors. It also elicits rave reviews.
“We have been advertising with Women’s Magazine since early 2009. 
The investment far exceeds our expectations. The response has been exceptional.” – Stephen L. Zakany, M.D., Aesthetic Solutions
 “Thank you so much for featuring us in your fashion [...]

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Top Shelf results from the Colorado Daily
Written by jill in Friday, January 29th 2010   

Take a stroll around Boulder. Everywhere you go, you’ll see people reading the Colorado Daily – on campus, in the coffee shop, at the bus stop. That’s because it’s free and everywhere, and full of content designed to make the hip, educated, affluent young adults in our market take note.
On the day Top Shelf Alternatives [...]

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The power of inserting philanthropy into our culture.
Written by jill in Thursday, January 28th 2010   

Thank you for helping to make The Community Foundation of Boulder County’s Culture of Giving campaign a success. The number of donations that came in from envelopes inserted in the Camera was up from last year, as was the total amount of money received via the envelopes. Your financial gifts will go toward assisting more [...]

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Jump-start your decade with the Longmont Ledger
Written by jill in Friday, January 22nd 2010   

If you’re looking for a sure-fire way to reach the active, affluent consumers of Longmont, look no further than the Longmont Ledger, a free Sunday paper delivered to 28,000 single-family households in targeted Longmont neighborhoods and distributed area-wide at premium rack locations.
It’s local, it’s everywhere and it’s effective. Barbed Wire Books got a weeks-long response [...]

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More of Longmont’s finest
Written by jill in Wednesday, December 16th 2009   

I realize it was only last week that I lauded the Longmont Ledger as an outstanding product, but I neglected to mention a few points – 8,000 of them, actually. The Ledger is delivered to 28,000 single- family households in targeted Longmont neighborhoods, not the 20,000 I cited in my last column.
The Longmont Ledger has been [...]

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Freedom of movement courtesy of Boulder’s Special Transit.
Written by jill in Tuesday, December 8th 2009   

Special Transit envisions a future where all people, regardless of age, health, disability, income or ethnicity or sexual orientation have easy access to the mobility options they need to enhance their independence and quality of life. The nonprofit organization was established in 1979 to coordinate an efficient, cost-effective and accessible transportation system for seniors and [...]

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The difference between lip service and actual service.
Written by jill in Tuesday, November 10th 2009   

Saturday I had the pleasure of hosting several clients at the CU Buffs vs. Texas A&M Aggies football game.
I was delighted to hear from several advertisers how happy they are with their sales consultants. One client told me that her rep, Emily Weissleder Rubinsky, makes her job easier. “I don’t have to worry about my [...]

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