Category Archives: Research

Half of America uses social networks

In a recent survey by the Pew Research Center, half of all adults in the United States reported using a social networking site. That’s not 50 percent of Internet users; it’s 50 percent of all Americans. To compare, only 5 … Continue reading

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Web surfing mobile users pay attention to ads

Content matters. I tell this to advertisers all the time. If you want your message to have the most impact, surround it with content that your audience values. It’s true for advertising within our print and online products, and it’s … Continue reading

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Market adults rely on Local news

Local news is the backbone of our business model. It’s what we do, and we take pride in doing it well. From neighborhoods to cities and counties, the Camera is there. And we put it all in our Local section. … Continue reading

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It pays to get momma on the line

Women like me, who work  full-time and have one or more  children at home, make up nine percent of the U.S. adult population, according to a recent report from Scarborough. But our impact stretches far beyond that percentage. “The working … Continue reading

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Insight into our market and a chance for an iPad

Small- and medium-sized business owners, kindly lend me your ears: The Camera is working with business partner Borrell Associates, as well as other industry partners, to get a better understanding of your advertising needs. In order to do so, we … Continue reading

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Quantifiable results. Quality interaction. Targeted reach.

According to a new com-Score survey, newspaper websites attracted 61 percent of all adult U.S. Internet users in September. A whopping 102.8 million unique visitors gave rise to nearly 4.1 billion page views during the month. Newspaper sites led the … Continue reading

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The future is bright for your newspaper

More than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week, according to the latest data from Scarborough Research. Of those, 80 percent were adults in households earning $100,000 or … Continue reading

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Make the most of your holiday season with the Daily Camera

I’m not typically a premature holiday celebrant. I like my red and green lights in late November, thank you very much … in December is even better. However, now is the perfect time to put holiday season advertising plans into … Continue reading

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Join our reader panel and have an impact on your Daily Camera

The Daily Camera works hard to be your paper, to deliver the news on as personal a level as possible. But we can only be successful if we know what you value in your paper. Share your opinion about our … Continue reading

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Add your voice to the Daily Camera reader panel

Our primary mission at the Daily Camera is to deliver valuable local content. And when it comes to determining what’s valuable, there are no better resources than you – our readers. Share your opinion about our advertisements and stories by … Continue reading

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