Category Archives: Research

Your news at your fingertips free with Daily Camera iPad app

In February, we delivered 132,716 ad impressions on the Camera’s iPad app. It’s just another example of how local consumers are committed to the news we deliver. They are consuming Camera content throughout the day, every day – in print, … Continue reading

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Your two cents could net 50 bucks

What do Elizabeth W. and Tonya M. of Longmont; Kelly P., Diana S., Peter A., George C., Norm A., Zoe M., Richard D. and Richard K. of Boulder, and Jody S. of Louisville have in common? They all won $50 … Continue reading

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Half of America uses social networks

In a recent survey by the Pew Research Center, half of all adults in the United States reported using a social networking site. That’s not 50 percent of Internet users; it’s 50 percent of all Americans. To compare, only 5 … Continue reading

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Web surfing mobile users pay attention to ads

Content matters. I tell this to advertisers all the time. If you want your message to have the most impact, surround it with content that your audience values. It’s true for advertising within our print and online products, and it’s … Continue reading

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Market adults rely on Local news

Local news is the backbone of our business model. It’s what we do, and we take pride in doing it well. From neighborhoods to cities and counties, the Camera is there. And we put it all in our Local section. … Continue reading

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It pays to get momma on the line

Women like me, who work  full-time and have one or more  children at home, make up nine percent of the U.S. adult population, according to a recent report from Scarborough. But our impact stretches far beyond that percentage. “The working … Continue reading

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Insight into our market and a chance for an iPad

Small- and medium-sized business owners, kindly lend me your ears: The Camera is working with business partner Borrell Associates, as well as other industry partners, to get a better understanding of your advertising needs. In order to do so, we … Continue reading

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Quantifiable results. Quality interaction. Targeted reach.

According to a new com-Score survey, newspaper websites attracted 61 percent of all adult U.S. Internet users in September. A whopping 102.8 million unique visitors gave rise to nearly 4.1 billion page views during the month. Newspaper sites led the … Continue reading

Posted in Marketing Fodder, Research | 11 Comments

The future is bright for your newspaper

More than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week, according to the latest data from Scarborough Research. Of those, 80 percent were adults in households earning $100,000 or … Continue reading

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Make the most of your holiday season with the Daily Camera

I’m not typically a premature holiday celebrant. I like my red and green lights in late November, thank you very much … in December is even better. However, now is the perfect time to put holiday season advertising plans into … Continue reading

Posted in Advertising Opportunity, Event, Research | 4 Comments