Category Archives: Research

Are you well informed? Depends on where you get your news.

Digital natives that they are, it’s no surprise that Millennials get most of their news online from blogs, social media and other online sources. But do they have confidence in what they are reading? In a survey conducted by Elite … Continue reading

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SMB owners: We want your input in this market survey

I want to invite you to join us in a new project. The Daily Camera is working with the Local Media Consortium (LMC), Borrell Associates and other industry partners to develop a better understanding about how small and medium-size business … Continue reading

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Survey says: the power of local media remains strong

I love a good news day. We’ve received the results of a recent citizens survey conducted by the City of Longmont, and they reveal that 51 percent of respondents say they read the Times-Call frequently, making it the most read … Continue reading

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Make Valentine’s Day a sweet deal this year

Valentine’s Day is coming right up, and with consumer confidence rising, retail sales are expected to increase, from last year’s average of $133.91 per person to $142.31 in 2015. Candy, greeting cards, jewelry, baked goods, flowers, apparel, spa treatments and … Continue reading

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Realtors, are home buyers able to find you online?

A study of online behavior has reported a 50% increase in searches and 45% increase in website traffic that resulted from users having seen a display ad. In real estate, the path-to-purchase often starts with browsing available properties on Realtor … Continue reading

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Boulder’s The Village merchants choose print plus digital for impact

When The Village Merchants Group needed to produce their annual coupon book and get it in the hands of their best customers, they put their trust in the Camera’s marketing and production teams to get their book produced, printed and … Continue reading

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We’ll help you connect with buyers on social media

Your brand’s ability to connect and influence customers on social networks is critical. Consider that 90 percent of customers recommend brands after social media interaction. That’s a powerful number. Facebook fans and Twitter followers represent a significant opportunity to boost … Continue reading

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Holiday shoppers really connect with newspaper media

Holiday retailers and advertisers are looking for the best way to reach consumers. There are more ways than ever to try to get buyers’ attention, but one of the most effective means is still print and digital advertising. A recent … Continue reading

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Get your mobile strategy ready for the holidays

A recent survey conducted by the Donald W. Reynolds Journalism Institute found that 70 percent of smartphone and/or tablet users consume their digital content within news websites or apps. We’re certainly seeing that in our market – more than 991,000 … Continue reading

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Effective advertising runs on multiple platforms

The Camera delivers content across multiple platforms: in print, on desktops, and on mobile devices. This cross-platform exposure boosts our advertisers’ targeted reach, frequency and brand awareness. The numbers tell the story: News media company Aften-posten has reported that advertising … Continue reading

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