Category Archives: Research

There’s no spooking Halloween spending

A record number of ghouls, goblins and mere mortals will be celebrating Halloween this year, according to the National Retail Federation’s (NRF) 2012 Halloween Consumer Intentions and Actions Survey. Seven in 10 Americans (71.5 percent) plan to celebrate Halloween, up … Continue reading

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Scissor up: September is National Coupon Month

Since the first handwritten Coca-Cola coupon in 1887, Americans have been using coupons to save on everything from groceries to clothing to entertainment and all categories in between. In 1998, the Promotion Marketing Association designated September National Coupon Month to … Continue reading

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We have Lafayette covered

When City of Lafayette residents were asked which sources they turned to most often for information about the city, local newspapers Colorado Hometown Weekly and Daily Camera were the third most commonly reported source. We were top of mind for … Continue reading

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DailyCamera.com attracts record-breaking traffic

DailyCamera.com’s readership has grown exponentially in the past year, attracting 40 percent more unique visitors and 22 percent more page views. June was the third month in a row that DailyCamera.com attracted more than one million different online users. These … Continue reading

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Colorado Daily kicks back for the summer

Summertime, and the living is relaxed. In honor of the season, the Colorado Daily will move to three-day-a-week distribution – Mondays, Wednesdays and Fridays – starting next week. For readers, the new schedule means more time to pore over each … Continue reading

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Estes Park consumers are looking for places to shop

Just a short drive from Boulder, Estes Park is the gateway to Rocky Mountain National Park and the 3 million tourists who visit it annually. It’s home to top-notch hiking, cross-country skiing, fishing and sightseeing. What it lacks is adequate … Continue reading

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1-in-5 visits to optimized mobile sites spurs action

I’ve emphasized the importance of mobile marketing before, but it bears repeating. Mobile Internet usage is growing faster than desktop Internet usage ever did. The number of mobile users will surpass desktop users by 2014. Attracting and keeping an active … Continue reading

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Your news at your fingertips free with Daily Camera iPad app

In February, we delivered 132,716 ad impressions on the Camera’s iPad app. It’s just another example of how local consumers are committed to the news we deliver. They are consuming Camera content throughout the day, every day – in print, … Continue reading

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Your two cents could net 50 bucks

What do Elizabeth W. and Tonya M. of Longmont; Kelly P., Diana S., Peter A., George C., Norm A., Zoe M., Richard D. and Richard K. of Boulder, and Jody S. of Louisville have in common? They all won $50 … Continue reading

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Half of America uses social networks

In a recent survey by the Pew Research Center, half of all adults in the United States reported using a social networking site. That’s not 50 percent of Internet users; it’s 50 percent of all Americans. To compare, only 5 … Continue reading

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