Category Archives: Research

It pays to get momma on the line

Women like me, who work  full-time and have one or more  children at home, make up nine percent of the U.S. adult population, according to a recent report from Scarborough. But our impact stretches far beyond that percentage. “The working … Continue reading

Posted in Online Marketing, Research | Comments Off

Insight into our market and a chance for an iPad

Small- and medium-sized business owners, kindly lend me your ears: The Camera is working with business partner Borrell Associates, as well as other industry partners, to get a better understanding of your advertising needs. In order to do so, we … Continue reading

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Quantifiable results. Quality interaction. Targeted reach.

According to a new com-Score survey, newspaper websites attracted 61 percent of all adult U.S. Internet users in September. A whopping 102.8 million unique visitors gave rise to nearly 4.1 billion page views during the month. Newspaper sites led the … Continue reading

Posted in Marketing Fodder, Research | 11 Comments

The future is bright for your newspaper

More than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week, according to the latest data from Scarborough Research. Of those, 80 percent were adults in households earning $100,000 or … Continue reading

Posted in Research | 4 Comments

Make the most of your holiday season with the Daily Camera

I’m not typically a premature holiday celebrant. I like my red and green lights in late November, thank you very much … in December is even better. However, now is the perfect time to put holiday season advertising plans into … Continue reading

Posted in Advertising Opportunity, Event, Research | 4 Comments

Join our reader panel and have an impact on your Daily Camera

The Daily Camera works hard to be your paper, to deliver the news on as personal a level as possible. But we can only be successful if we know what you value in your paper. Share your opinion about our … Continue reading

Posted in Research | 1 Comment

Add your voice to the Daily Camera reader panel

Our primary mission at the Daily Camera is to deliver valuable local content. And when it comes to determining what’s valuable, there are no better resources than you – our readers. Share your opinion about our advertisements and stories by … Continue reading

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Mobile devices gain in popularity and reach

When folks want local news, the Camera is first on the list, be it the print paper in the green bag, the go-to website on their computer or the m.dot site on their smartphone. More than 185,900 pages of our … Continue reading

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Join the Daily Camera reader panel for your two cents and possibly $100

Our primary mission at the Camera is to deliver valuable local content. And when it comes to determining what’s valuable, there are no better resources than you – our readers. Share your opinion about our advertisements and stories by joining … Continue reading

Posted in Event, Research | Comments Off

Add your voice to the Daily Camera reader panel

Our primary mission at the Daily Camera is to deliver valuable local content. And when it comes to determining what’s valuable, there are no better resources than you – our readers. Share your opinion about our advertisements and stories by … Continue reading

Posted in Event, Research | 3 Comments