Category Archives: Research

Colorado Daily kicks back for the summer

Summertime, and the living is relaxed. In honor of the season, the Colorado Daily will move to three-day-a-week distribution – Mondays, Wednesdays and Fridays – starting next week. For readers, the new schedule means more time to pore over each … Continue reading

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Estes Park consumers are looking for places to shop

Just a short drive from Boulder, Estes Park is the gateway to Rocky Mountain National Park and the 3 million tourists who visit it annually. It’s home to top-notch hiking, cross-country skiing, fishing and sightseeing. What it lacks is adequate … Continue reading

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1-in-5 visits to optimized mobile sites spurs action

I’ve emphasized the importance of mobile marketing before, but it bears repeating. Mobile Internet usage is growing faster than desktop Internet usage ever did. The number of mobile users will surpass desktop users by 2014. Attracting and keeping an active … Continue reading

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Your news at your fingertips free with Daily Camera iPad app

In February, we delivered 132,716 ad impressions on the Camera’s iPad app. It’s just another example of how local consumers are committed to the news we deliver. They are consuming Camera content throughout the day, every day – in print, … Continue reading

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Your two cents could net 50 bucks

What do Elizabeth W. and Tonya M. of Longmont; Kelly P., Diana S., Peter A., George C., Norm A., Zoe M., Richard D. and Richard K. of Boulder, and Jody S. of Louisville have in common? They all won $50 … Continue reading

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Half of America uses social networks

In a recent survey by the Pew Research Center, half of all adults in the United States reported using a social networking site. That’s not 50 percent of Internet users; it’s 50 percent of all Americans. To compare, only 5 … Continue reading

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Web surfing mobile users pay attention to ads

Content matters. I tell this to advertisers all the time. If you want your message to have the most impact, surround it with content that your audience values. It’s true for advertising within our print and online products, and it’s … Continue reading

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Market adults rely on Local news

Local news is the backbone of our business model. It’s what we do, and we take pride in doing it well. From neighborhoods to cities and counties, the Camera is there. And we put it all in our Local section. … Continue reading

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It pays to get momma on the line

Women like me, who work  full-time and have one or more  children at home, make up nine percent of the U.S. adult population, according to a recent report from Scarborough. But our impact stretches far beyond that percentage. “The working … Continue reading

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Insight into our market and a chance for an iPad

Small- and medium-sized business owners, kindly lend me your ears: The Camera is working with business partner Borrell Associates, as well as other industry partners, to get a better understanding of your advertising needs. In order to do so, we … Continue reading

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