Category Archives: Research

Community papers No. 1 source for local news

Community newspapers are the preferred source for local news, according to the 2013 Community Newspaper Readership Study conducted for the National Newspaper Association. Seven-of-10 respondents read a community paper at least once a week, 80 percent said their families looked … Continue reading

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We’re not as tuned-in as we used to be.

Or perhaps it’s more accurate to say that the way we tune in has changed dramatically in recent years thanks to the availability of digital and mobile entertainment. I like kicking back in front of my favorite shows as much … Continue reading

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Your target audience is online. Are you?

Our market is wired. More than 95 percent of Boulder County residents have a computer in their household, and more than half own smart phones, according to the most recent Scarborough report. More than 88 percent of residents used their … Continue reading

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Swelling mobile audience targets news sites

A recent survey conducted by the Donald W. Reynolds Journalism Institute found that 70 percent of smartphone and/or tablet users consume digital content within news websites or apps. We’re certainly seeing that in our market: More than 991,000 pages of … Continue reading

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Effective advertising runs on multiple platforms

The Camera delivers content across multiple platforms, increasing our reach, frequency and brand awareness.  Embracing the digital age has been instrumental in our continued success. It only makes sense that our clients would benefit similarly from cross-platform exposure. The numbers … Continue reading

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Newspaper advertising most effective at spurring action

In a recent survey conducted for the Newspaper Association of America, 81 percent of respondents took action in the past month as a result of seeing a newspaper ad. And more than half made a purchase. The survey showed that … Continue reading

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Community newspapers No. 1 source for local news

Community newspapers remain the preferred source for local news, according to a recent survey conducted for the National Newspaper Association. More than seven-of-10 respondents read a community paper at least once a week. Of these readers, 83 percent said they … Continue reading

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Newspapers No. 1 source for shopping decisions

Now is the perfect time to put holiday season advertising plans into action. So let’s talk turkey (and stuffing, too). More than 14,600 national consumers took part in the RAM Holiday Consumer Behavior Study, and the results are heartening for … Continue reading

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There’s no spooking Halloween spending

A record number of ghouls, goblins and mere mortals will be celebrating Halloween this year, according to the National Retail Federation’s (NRF) 2012 Halloween Consumer Intentions and Actions Survey. Seven in 10 Americans (71.5 percent) plan to celebrate Halloween, up … Continue reading

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Scissor up: September is National Coupon Month

Since the first handwritten Coca-Cola coupon in 1887, Americans have been using coupons to save on everything from groceries to clothing to entertainment and all categories in between. In 1998, the Promotion Marketing Association designated September National Coupon Month to … Continue reading

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