Category Archives: Research

Did you know that 8-in-10 Americans read digital newspaper media each month?

In fact, newspaper media reaches more Americans than ever before, with 176 million unique adult users reported in March 2015, according to the Newspaper Association of America. The growth of digital and mobile use by on-the-go consumers, together with an … Continue reading

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There’s no spooking Halloween spending

Halloween continues to be one of the fastest-growing consumer holidays. Last year’s retail Halloween spending was expected to hit an average of $78 per person, with total spending reaching $7.4 billion. That’s a lot of candy corn, cupcakes and witches … Continue reading

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Is your business a no-show in the mobile marketplace?

Thanks to the internet, small businesses can go toe-to-toe, click-to-click against the big guys. But they have to show up when someone is looking for them online. If you’re a retailer or service provider, it’s more important than ever that … Continue reading

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NAR report shows the importance of digital marketing

The National Association of REALTORS® has released its 2015 Member Profile report, which looks at multiple economic and demographic data plus popular business practices for a snapshot of how today’s broker agents market themselves online. Among the findings: • 65 … Continue reading

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Local information? We have Boulder covered.

Where do you get your local information? There are so many different places you can look. When City of Boulder residents were asked which sources they turned to most often for information about the city, The Daily Camera tied with … Continue reading

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Vacation travelers are online now, searching and planning

Travelers are looking online right now, planning their summer getaways. Sixty-one percent of travelers use the Internet for leisure trip inspiration. And when they’ve picked their destination, they start shopping for price, activities and promotional offers. If your business serves … Continue reading

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Are you well informed? Depends on where you get your news.

Digital natives that they are, it’s no surprise that Millennials get most of their news online from blogs, social media and other online sources. But do they have confidence in what they are reading? In a survey conducted by Elite … Continue reading

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SMB owners: We want your input in this market survey

I want to invite you to join us in a new project. The Daily Camera is working with the Local Media Consortium (LMC), Borrell Associates and other industry partners to develop a better understanding about how small and medium-size business … Continue reading

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Survey says: the power of local media remains strong

I love a good news day. We’ve received the results of a recent citizens survey conducted by the City of Longmont, and they reveal that 51 percent of respondents say they read the Times-Call frequently, making it the most read … Continue reading

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Make Valentine’s Day a sweet deal this year

Valentine’s Day is coming right up, and with consumer confidence rising, retail sales are expected to increase, from last year’s average of $133.91 per person to $142.31 in 2015. Candy, greeting cards, jewelry, baked goods, flowers, apparel, spa treatments and … Continue reading

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