Category Archives: Research

Realtors, are home buyers able to find you online?

A study of online behavior has reported a 50% increase in searches and 45% increase in website traffic that resulted from users having seen a display ad. In real estate, the path-to-purchase often starts with browsing available properties on Realtor … Continue reading

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Boulder’s The Village merchants choose print plus digital for impact

When The Village Merchants Group needed to produce their annual coupon book and get it in the hands of their best customers, they put their trust in the Camera’s marketing and production teams to get their book produced, printed and … Continue reading

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We’ll help you connect with buyers on social media

Your brand’s ability to connect and influence customers on social networks is critical. Consider that 90 percent of customers recommend brands after social media interaction. That’s a powerful number. Facebook fans and Twitter followers represent a significant opportunity to boost … Continue reading

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Holiday shoppers really connect with newspaper media

Holiday retailers and advertisers are looking for the best way to reach consumers. There are more ways than ever to try to get buyers’ attention, but one of the most effective means is still print and digital advertising. A recent … Continue reading

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Get your mobile strategy ready for the holidays

A recent survey conducted by the Donald W. Reynolds Journalism Institute found that 70 percent of smartphone and/or tablet users consume their digital content within news websites or apps. We’re certainly seeing that in our market – more than 991,000 … Continue reading

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Effective advertising runs on multiple platforms

The Camera delivers content across multiple platforms: in print, on desktops, and on mobile devices. This cross-platform exposure boosts our advertisers’ targeted reach, frequency and brand awareness. The numbers tell the story: News media company Aften-posten has reported that advertising … Continue reading

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Community papers No. 1 source for local news

Community newspapers are the preferred source for local news, according to the 2013 Community Newspaper Readership Study conducted for the National Newspaper Association. Seven-of-10 respondents read a community paper at least once a week, 80 percent said their families looked … Continue reading

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We’re not as tuned-in as we used to be.

Or perhaps it’s more accurate to say that the way we tune in has changed dramatically in recent years thanks to the availability of digital and mobile entertainment. I like kicking back in front of my favorite shows as much … Continue reading

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Your target audience is online. Are you?

Our market is wired. More than 95 percent of Boulder County residents have a computer in their household, and more than half own smart phones, according to the most recent Scarborough report. More than 88 percent of residents used their … Continue reading

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Swelling mobile audience targets news sites

A recent survey conducted by the Donald W. Reynolds Journalism Institute found that 70 percent of smartphone and/or tablet users consume digital content within news websites or apps. We’re certainly seeing that in our market: More than 991,000 pages of … Continue reading

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