By The Way

from the desk of Jill Stravolemos, vice president of marketing and advertising

Research Archives

Here come the brides. Are you ready?

Written by jill in Wednesday, February 17th 2010

Our market is home to more than 2,100 weddings a year at an average cost of $19,581. That’s a lot of blushing brides, dashing grooms, nervous parents and lively guests. That’s a lot of outfits, food, photography, flowers, entertainment, gifts and hotel rooms.
That’s a lot of potential revenue – $41 million, to be precise.
Get your [...]

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A toast to the health of local papers, including your Daily Camera.

Written by jill in Monday, February 15th 2010

I am hardly a neutral party when it comes to the future of newspapers. It’s personal to me. But then, it’s personal to a lot of people in our community – subscribers, casual readers, online followers, advertisers, business and civic leaders, nonprofit organizations, even our critics.
So for all our sakes, I am happy to report [...]

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We work your Boulder job listings

Written by jill in Monday, November 16th 2009

When folks are looking for a job and using search terms on Google like Boulder radiology, Boulder dental and Boulder nurse jobs, we’re on the first page of those search results.
And in most instances, when folks use the word Denver in their searches, we’re there, too. This isn’t a result of coincidence or magic. Our [...]

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Trends: a snapshot of the Boulder County community

Written by jill in Friday, November 6th 2009

The Community Foundation Serving Boulder County’s biennial Trends report is out, and it’s an eye-opener.
“There’s a lot to love about Boulder County, so long as you can afford to live here,” writes Community Foundation president Josie Heath in the introduction to the report. “The rising cost of living is widening the gap between the haves [...]

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Even a diehard Scrooge can’t resist a good coupon.

Written by jill in Saturday, October 31st 2009

The holidays are right around the corner, and with them comes the biggest season of the year for retailers. Consumers are planning to invest in plenty of jolly – 90 percent plan to make gift-giving a priority nationally – but we’re not going to be as liberal with our wallets as we’ve been in [...]

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Shoppers are on the lookout for dotted lines.

Written by jill in Tuesday, October 13th 2009

Consumers like coupons. We like finding them, we like cutting them out and we really like using them. What started as a necessity for many of us during stormy financial times has become a habit:
• 40 percent of U.S. consumers are using coupons more now than a year ago.
• 89 percent have prepared a shopping [...]

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Fully invested in the future of your paper.

Written by jill in Tuesday, October 6th 2009

Let’s be honest; I have a personal stake in this topic. However, I would argue that all of us – subscribers and non-subscribers, advertisers and non-advertisers alike – have a stake in the health of our local paper. So we can all celebrate this bit of information: Newspapers have a bright future.
According to a recent [...]

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Do it up right with the do-it-yourself market.

Written by jill in Tuesday, September 29th 2009

Gone are the days of spending thousands of dollars on lavish remodeling projects. Instead, homeowners are rolling up their sleeves and doing it themselves – myself and my neighbors included. Whether we’ve been motivated by frugality, inspiration or a sudden bout of self-confidence, the DIY force is strong in our market now.

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We’re not quite as tuned-in as we used to be.

Written by jill in Tuesday, September 22nd 2009

Or perhaps it’s more accurate to say that the way we tune in has changed dramatically in recent years. I like kicking back in front of my favorite shows as much as the next person, perhaps even more, but the numbers aren’t great for television advertising.
Only 10 percent of Boulder Valley adults name the TV [...]

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Get out the scissors; September is National Coupon Month.

Written by jill in Wednesday, September 2nd 2009

I realize this may not stir up the same fervor as, say, Thanksgiving. Or even National Roller Skating Month (it’s October, in case you’ve been waiting all year for an opportunity to show off your patented shoot-the-duck move).
However, National Coupon Month is an easy occasion to celebrate. Find a coupon, redeem it and save money. [...]

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