Category Archives: Research

Mobile is how things get done now, says Google

Mobile is now the “go-to” device for consumers who are researching a product or service. These mobile users are moving through the purchase funnel (research to purchase) relatively fast. They on task and looking for solutions. Google calls these actions “micromoments.” … Continue reading

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Two thirds of households say they have a family pet

Pet owners can get a bit partisan about their companion animals. More than 54 percent of reporting households in a recent survey are dog owners. Cat owners (really, do we ever own a cat?) came in at 42.9 percent, followed … Continue reading

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Stay on top of seasonal search strategies and keywords

Search marketing runs 24/7. But did you know that there are seasonal trends that affect search, too? As the weather turns colder, the search for plumbing and heating contractors increases. That’s not surprising. According to data from Google Trends, Colorado … Continue reading

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Digital readership boosts newspapers’ reach

The Camera delivers local news and information every day to an engaged readership. Many readers still prefer a traditional paper newspaper. Daily online editions are also delivered to thousands of “digital driveways across Boulder County. Newpaper digital content is reaching … Continue reading

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Search marketing plus online display = 22% lift

Our multi-media consultants have a full set of print and online advertising options in their toolbox. They can help you identify the placement and strategies to reach your advertising goals. For instance, pairing search marketing with online display ads has … Continue reading

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How would you describe your mobile strategy?

Mobile devices account for more than 50 percent of web traffic today. Seventy percent of smartphone and/or tablet users access their digital content within news websites or apps according to a survey conducted by the Donald W. Reynolds Journalism Institute. … Continue reading

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Impact of newspapers on social media is growing

When newspapers “went digital” way back in the ’90s, all they needed was a web site. As mobile devices became a top source for traffic, papers developed apps to deliver their content. Now, online newspaper content has grown beyond these … Continue reading

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Being there: It’s the start of a great relationship

Smartphone users are expected to exceed 200 million users this year. We depend on our smartphones in so many ways throughout a typical day. Google has identified four new “moments” that marketers can use to capitalize on consumer interest. These four … Continue reading

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It’s an appetizing market for restaurant owners

When was the last time you ate at a restaurant? Chances are, it was very recently. The National Restaurant Association reports we are now spending more on dining out than buying groceries. Daily sales reportedly reached $1.9 billion last year. … Continue reading

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High-dollar streaming fans watch, shop and buy online

Here’s an entertaining fact: We spent more on entertainment last year ($2,728) than gas ($2,468) or clothing ($1,786). Consumers streamed and downloaded more digital entertainment in 2015 than ever before. Obviously, music, videos, games and such are pretty high priority … Continue reading

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