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Category Archives: Research
Community newspapers No. 1 source for local news
Community newspapers remain the preferred source for local news, according to a recent survey conducted for the National Newspaper Association. More than seven-of-10 respondents read a community paper at least once a week. Of these readers, 83 percent said they … Continue reading
Posted in Advertising Opportunity, Research
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Newspapers No. 1 source for shopping decisions
Now is the perfect time to put holiday season advertising plans into action. So let’s talk turkey (and stuffing, too). More than 14,600 national consumers took part in the RAM Holiday Consumer Behavior Study, and the results are heartening for … Continue reading
Posted in Advertising Opportunity, Event, Research
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There’s no spooking Halloween spending
A record number of ghouls, goblins and mere mortals will be celebrating Halloween this year, according to the National Retail Federation’s (NRF) 2012 Halloween Consumer Intentions and Actions Survey. Seven in 10 Americans (71.5 percent) plan to celebrate Halloween, up … Continue reading
Posted in Advertising Opportunity, Event, Research
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Scissor up: September is National Coupon Month
Since the first handwritten Coca-Cola coupon in 1887, Americans have been using coupons to save on everything from groceries to clothing to entertainment and all categories in between. In 1998, the Promotion Marketing Association designated September National Coupon Month to … Continue reading
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We have Lafayette covered
When City of Lafayette residents were asked which sources they turned to most often for information about the city, local newspapers Colorado Hometown Weekly and Daily Camera were the third most commonly reported source. We were top of mind for … Continue reading
DailyCamera.com attracts record-breaking traffic
DailyCamera.com’s readership has grown exponentially in the past year, attracting 40 percent more unique visitors and 22 percent more page views. June was the third month in a row that DailyCamera.com attracted more than one million different online users. These … Continue reading
Colorado Daily kicks back for the summer
Summertime, and the living is relaxed. In honor of the season, the Colorado Daily will move to three-day-a-week distribution – Mondays, Wednesdays and Fridays – starting next week. For readers, the new schedule means more time to pore over each … Continue reading
Posted in Colorado Daily, Event, Research
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Estes Park consumers are looking for places to shop
Just a short drive from Boulder, Estes Park is the gateway to Rocky Mountain National Park and the 3 million tourists who visit it annually. It’s home to top-notch hiking, cross-country skiing, fishing and sightseeing. What it lacks is adequate … Continue reading
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1-in-5 visits to optimized mobile sites spurs action
I’ve emphasized the importance of mobile marketing before, but it bears repeating. Mobile Internet usage is growing faster than desktop Internet usage ever did. The number of mobile users will surpass desktop users by 2014. Attracting and keeping an active … Continue reading
Posted in Marketing Fodder, Online Marketing, Research
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Your news at your fingertips free with Daily Camera iPad app
In February, we delivered 132,716 ad impressions on the Camera’s iPad app. It’s just another example of how local consumers are committed to the news we deliver. They are consuming Camera content throughout the day, every day – in print, … Continue reading
Posted in Digital Testimonials, Online Marketing, Research
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