Category Archives: Online Marketing

Native ads: Relevant information drives brand connections

Have you heard the term native advertising? That’s a type of paid media where the advertising is created to  complement the “feel” and tone of the publication in which it is placed. Native advertising can be found in printed publications, … Continue reading

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Impact of newspapers on social media is growing

When newspapers “went digital” way back in the ’90s, all they needed was a web site. As mobile devices became a top source for traffic, papers developed apps to deliver their content. Now, online newspaper content has grown beyond these … Continue reading

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The Rule of Seven, served six different ways

You may have heard of a marketing adage called the Rule of Seven. It’s the idea that the average consumer needs to see your advertising message seven times before they will act on your offer. In reality, it takes more … Continue reading

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Being there: It’s the start of a great relationship

Smartphone users are expected to exceed 200 million users this year. We depend on our smartphones in so many ways throughout a typical day. Google has identified four new “moments” that marketers can use to capitalize on consumer interest. These four … Continue reading

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Responder email campaigns measure your results

Email is still one of the most effective ways for businesses to connect with their customers through personalized messages and special offers. But you don’t want to send out your emails and just hope for the best. And you don’t … Continue reading

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It’s an appetizing market for restaurant owners

When was the last time you ate at a restaurant? Chances are, it was very recently. The National Restaurant Association reports we are now spending more on dining out than buying groceries. Daily sales reportedly reached $1.9 billion last year. … Continue reading

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High-dollar streaming fans watch, shop and buy online

Here’s an entertaining fact: We spent more on entertainment last year ($2,728) than gas ($2,468) or clothing ($1,786). Consumers streamed and downloaded more digital entertainment in 2015 than ever before. Obviously, music, videos, games and such are pretty high priority … Continue reading

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Newspapers land on 1000s of digital driveways, every day

You know what Realtors say about location, right? Well, in the online world, “mobile” is where the action is right now. Mobile, mobile, mobile. This has been very good news for newspaper media. In August 2015, newspaper digital content reached … Continue reading

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Email marketing: Effective, but customer trust comes first

Direct, opt-in emails are a super effective way for business owners to communicate with their established customers. This isn’t the spammy kind of email. Your customers have intentionally chosen to provide you with their email address in order to receive … Continue reading

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Our ad partners help us be the No. 1 local news source

One of our longtime advertising partners, Specialty Appliance, has moved recently from Boulder to their new “show kitchen” location in Louisville. They are celebrating with a drawing for four $100 gift cards to their store, plus a grand prize new … Continue reading

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