Category Archives: Online Marketing

Responder emails: measure your response, then remarket

Many business owners use email to market their products and services to their customers. Email remains one of the most effective ways to connect with your customer base with personalized messages. But to close the loop, you need to know … Continue reading

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The majority of digital advertising is moving to mobile

How many times have you checked your smartphone or other mobile device in the last hour? According to a study by the Pew Research Center, 67 percent of smartphone owners check their device frequently without being alerted by an incoming … Continue reading

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Mobile-friendly landing page is a must in latest algorithm

I’ve often talked about the importance of mobile and mobile-friendly landing pages for your campaigns that reach mobile users. Google made it official last month (April 21). Search campaigns are now ranked in-part based on their mobile-friendly landing page or … Continue reading

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Father’s Day direct email will reach 50k local households

Sunday, June 21 is Father’s Day, and it’s not too early to start hunting for the perfect gift. The traditional Dad’s Day gifts will be popular, as always. We’ll treat our fathers, husbands, brothers and friends to meals out, sporting … Continue reading

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Who needs insurance or a loan? Auto buyers do.

Auto sales are up, and interest rates are staying low. If your business offers auto-related financial services (loans and insurance, for instance), you don’t want to miss out on this market. Now we have a new, affordable way for you … Continue reading

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Vacation travelers are online now, searching and planning

Travelers are looking online right now, planning their summer getaways. Sixty-one percent of travelers use the Internet for leisure trip inspiration. And when they’ve picked their destination, they start shopping for price, activities and promotional offers. If your business serves … Continue reading

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Father’s Day direct email will reach 50k local households

Sunday, June 21 is Father’s Day, and it’s not too early to start thinking about the perfect gift (I mean gifts, of course) for the occasion. In Colorado, there’s a good chance that a lot of the “ties” purchased for … Continue reading

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Web site owners, don’t become invisible to mobile users

Business owners, how did your web site fare on “Mobile-geddon”? That’s how a lot of people are referring to Google’s latest algorithm, which went into effect last month. The new algorithm affects the site rankings displayed to users who are … Continue reading

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Responder emails: high open rates, high interest

Advertisers, do you know about our new “responder” email program? It’s an effective way to reach out to your targeted customer base and grow your traffic with promotions that really get noticed. These emails are only sent to adult consumers … Continue reading

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Promote Mother’s Day gifts to 50k Boulder households

Mother’s Day is one of the most universally celebrated holidays. That’s no surprise, really… everybody has a mother! Advertisers, take note. This year, we’ll spend an average of $163 on our moms for a total of $20 billion nationwide. All … Continue reading

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