Category Archives: Online Marketing

Get your mobile strategy ready for the holidays

A recent survey conducted by the Donald W. Reynolds Journalism Institute found that 70 percent of smartphone and/or tablet users consume their digital content within news websites or apps. We’re certainly seeing that in our market – more than 991,000 … Continue reading

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Effective advertising runs on multiple platforms

The Camera delivers content across multiple platforms: in print, on desktops, and on mobile devices. This cross-platform exposure boosts our advertisers’ targeted reach, frequency and brand awareness. The numbers tell the story: News media company Aften-posten has reported that advertising … Continue reading

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Capture the attention of home buyers, sellers, owners

Home buyers, sellers, and owners frequently turn to our At Home Colorado publications for engaging content about new homes, selling tips, and home improvement. Our new Services Program puts your marketing message front-and-center with new home buyers, consumers who are … Continue reading

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Get online with our affordable website services

Local businesses are reaching more customers than ever before with custom websites created by the Camera’s marketing and development teams. These sites are built with organic search engine results in mind. Our clients report seeing their sites shooting to the … Continue reading

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Make your best guess in Camera’s First Snow contest

Let it Snow! It’s September and it won’t be long before the snow REALLY starts flying – which means it’s time again for the Daily Camera’s annual First & Last Snow Contest, presented by Crist Mortuary. You are invited to … Continue reading

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Elegant treasures highlighted in Business Plus Spotlight

Bishop Elegant Elements, on Tenth Street in downtown Boulder, is a treasure trove stocked with exceptional antiques, vintage collectibles, Mid-Century Modern pieces, artwork and gifts for all occasions. Owner Sara Bishop has created a collection that is inspired by her … Continue reading

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Daily Camera and Google AdWords drive traffic

You’re looking for new customers. Odds are, they’re looking for you, too. With a Google ad, you’ll be found by people who are searching for exactly what you have to offer. You’ll reach the right customers at the right moment. … Continue reading

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Power of Two: Search marketing + display advertising

Search marketing drives research and intent. Of Web surfers, 71 percent expect leading brands to be on top of the search results page and 36 percent associate placement with company prominence. These surfers are your target audience: 82 percent use … Continue reading

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Sturtz and Copeland generated Valentine love

Sturtz and Copeland has been providing roses and other blooming tokens of love to Boulder’s would-be Cupids since 1929. In order to stir up amorous feelings as well as holiday-related revenue, the company placed a compelling offer – free local … Continue reading

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Social image start-up package free with contract

Four-of-five consumers are more inclined to buy a brand after being exposed to it via social media. And 90 percent of customers will recommend brands after social media interactions. If you’re not familiar with Facebook and the potential it holds … Continue reading

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