By The Way

from the desk of Jill Stravolemos, vice president of marketing and advertising

Online Marketing Archives

Quantifiable results. Quality interaction. Targeted reach.
Written by jill in Monday, March 15th 2010   

Newspaper websites are perceived to be the most trustworthy of all sources for every type of online content, according to a 2009 comScore survey. Local newspaper sites outranked portals, local TV and radio sites, specialty sites and social networks in every category, including most informative, most credible and most trusted source for advertising.
On the business [...]

View this post »
Get in the game with online contests.
Written by jill in Wednesday, February 24th 2010   

The Camera’s online contests are a win-win opportunity for our readers and advertising partners. Our readers have the chance to score prizes and bragging rights. And our clients have first crack at sponsorship, scoring them in print and online exposure as well as exclusive rights to a contest.
We have several contests running right now that [...]

View this post »
BigGreenBoulder … your news, informed by our environment
Written by jill in Tuesday, January 12th 2010   

In its first few months on the Web, www.BigGreenBoulder.com has already garnered more than 20,000 page views monthly and has 833 Twitter followers, 553 Facebook fans and links from Grist, Planet Green, MotherNatureNet and Huffington Post Green sites.
The market is hungry for news with an ecological focus, and BigGreenBoulder.com is serving up a 24/7 buffet. [...]

View this post »
Stop the presses. Let’s talk servers for a minute.
Written by jill in Thursday, October 15th 2009   

When people think about newspapers, they usually imagine the paper-and-ink variety. It’s certainly a large part of our business, and I admit I’m rather attached to the physical weight of a paper in my hands. However, I also appreciate the immediacy of online papers.
I’m not alone:  73 million unique users visited newspaper websites in July [...]

View this post »
It’s amazing how much 15 bucks will get you these days.
Written by jill in Wednesday, September 23rd 2009   

Online advertising delivers quantifiable results as well as quality interaction at a very attractive rate, and right now the rates are more attractive than ever. We’re offering run-of-site advertising atDailyCamera.com, BroomfieldEnterpise.com, ColoradoDaily.com and BuffZone.com for only $15 per thousand – a 40 percent savings.
If you’ve wanted to test the impact of online advertising, now is [...]

View this post »
You could have thousands of cars in your pocket.
Written by jill in Wednesday, September 16th 2009   

Are you looking for a flashy ride? A solid commuter car?
Something with ample towing power? Safe transportation for your freshly licensed teen?
Search no further than your pocket. Our automotive partner, WheelsColorado.com, has a new service for mobile devices. And I know I’m a little biased, but it’s pretty cool.
One text message gives you access to [...]

View this post »
“This past year we have experimented with advertising on DailyCamera.com…
Written by jill in Thursday, June 11th 2009   

… The Daily Camera has moved into the top three of top referrers to our website during that period, behind only colorado.edu and facebook.com.
Placing ads is effortless and the staff assigned to handle our ads are thoughtful, fast and proactive. We will continue to advertise on DailyCamera.com and expect that our results will continue [...]

View this post »

More From Advertising Opportunity

Recently in Event