Category Archives: Online Marketing

Search marketing plus online display = 22% lift

Our multi-media consultants have a full set of print and online advertising options in their toolbox. They can help you identify the placement and strategies to reach your advertising goals. For instance, pairing search marketing with online display ads has … Continue reading

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Our social marketing campaigns really do work

I’m a believer. Our social marketing campaigns really do work! I was on my Facebook page recently when an ad for Colorado Tree Care appeared in my daily feed. Now, I knew that the ad was delivered to me because … Continue reading

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How would you describe your mobile strategy?

Mobile devices account for more than 50 percent of web traffic today. Seventy percent of smartphone and/or tablet users access their digital content within news websites or apps according to a survey conducted by the Donald W. Reynolds Journalism Institute. … Continue reading

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Native ads: Relevant information drives brand connections

Have you heard the term native advertising? That’s a type of paid media where the advertising is created to  complement the “feel” and tone of the publication in which it is placed. Native advertising can be found in printed publications, … Continue reading

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Impact of newspapers on social media is growing

When newspapers “went digital” way back in the ’90s, all they needed was a web site. As mobile devices became a top source for traffic, papers developed apps to deliver their content. Now, online newspaper content has grown beyond these … Continue reading

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The Rule of Seven, served six different ways

You may have heard of a marketing adage called the Rule of Seven. It’s the idea that the average consumer needs to see your advertising message seven times before they will act on your offer. In reality, it takes more … Continue reading

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Being there: It’s the start of a great relationship

Smartphone users are expected to exceed 200 million users this year. We depend on our smartphones in so many ways throughout a typical day. Google has identified four new “moments” that marketers can use to capitalize on consumer interest. These four … Continue reading

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Responder email campaigns measure your results

Email is still one of the most effective ways for businesses to connect with their customers through personalized messages and special offers. But you don’t want to send out your emails and just hope for the best. And you don’t … Continue reading

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It’s an appetizing market for restaurant owners

When was the last time you ate at a restaurant? Chances are, it was very recently. The National Restaurant Association reports we are now spending more on dining out than buying groceries. Daily sales reportedly reached $1.9 billion last year. … Continue reading

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High-dollar streaming fans watch, shop and buy online

Here’s an entertaining fact: We spent more on entertainment last year ($2,728) than gas ($2,468) or clothing ($1,786). Consumers streamed and downloaded more digital entertainment in 2015 than ever before. Obviously, music, videos, games and such are pretty high priority … Continue reading

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