Category Archives: Online Marketing

Shopping district emails connect with local consumers

Email marketing is still one of the top ways for companies to connect with consumers. It’s hard to beat email’s return on your investment and its power to target your most-likely-to-purchase customer. The Camera is now offering group emails designed … Continue reading

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Mobile is how things get done now, says Google

Mobile is now the “go-to” device for consumers who are researching a product or service. These mobile users are moving through the purchase funnel (research to purchase) relatively fast. They on task and looking for solutions. Google calls these actions “micromoments.” … Continue reading

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Google Ad Grants help non-profit groups connect

Today’s 501(c)(3) groups are using the same marketing practices as successful commercial enterprises to make an impact. Here is a powerful way to connect with like-minded individuals for fundraising, membership drives and more. It’s called Google Ad Grants, and it … Continue reading

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At Home Realtor Profiles promote agents to 84,000 adults

If you are a local Realtor, you have likely seen (or perhaps appeared in) At Home Colorado. Our weekly real estate section presents engaging content about homes, from buying and selling to improvement, landscaping and design. Now you have a … Continue reading

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Winning strategy to reach CU Buffs football fans

CU Buffs football generates big excitement, and big business. Are you reaching the thousands of local and visiting fans who parade through Boulder every season, spending millions of dollars along the way? The Camera’s Buffs advertising package will get you … Continue reading

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Stay on top of seasonal search strategies and keywords

Search marketing runs 24/7. But did you know that there are seasonal trends that affect search, too? As the weather turns colder, the search for plumbing and heating contractors increases. That’s not surprising. According to data from Google Trends, Colorado … Continue reading

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You’ll score big time with Game Day Impact Notes

It’s Game Day, and local sports fans are making their pre- and post-game plans. This is the perfect opportunity to score some early points by promoting your special deals to our sports loving readers. You couldn’t find a better place … Continue reading

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Search marketing plus online display = 22% lift

Our multi-media consultants have a full set of print and online advertising options in their toolbox. They can help you identify the placement and strategies to reach your advertising goals. For instance, pairing search marketing with online display ads has … Continue reading

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Our social marketing campaigns really do work

I’m a believer. Our social marketing campaigns really do work! I was on my Facebook page recently when an ad for Colorado Tree Care appeared in my daily feed. Now, I knew that the ad was delivered to me because … Continue reading

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How would you describe your mobile strategy?

Mobile devices account for more than 50 percent of web traffic today. Seventy percent of smartphone and/or tablet users access their digital content within news websites or apps according to a survey conducted by the Donald W. Reynolds Journalism Institute. … Continue reading

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