Category Archives: Online Marketing

Newspapers land on 1000s of digital driveways, every day

You know what Realtors say about location, right? Well, in the online world, “mobile” is where the action is right now. Mobile, mobile, mobile. This has been very good news for newspaper media. In August 2015, newspaper digital content reached … Continue reading

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Email marketing: Effective, but customer trust comes first

Direct, opt-in emails are a super effective way for business owners to communicate with their established customers. This isn’t the spammy kind of email. Your customers have intentionally chosen to provide you with their email address in order to receive … Continue reading

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Our ad partners help us be the No. 1 local news source

One of our longtime advertising partners, Specialty Appliance, has moved recently from Boulder to their new “show kitchen” location in Louisville. They are celebrating with a drawing for four $100 gift cards to their store, plus a grand prize new … Continue reading

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Oh, the places you’ll go! Travel marketing starts here.

Someone (okay, it was John Steinbeck) said, “People don’t take trips, trips take people.” There’s no doubt that travel can be a transformative experience. The travel industry is forecasting moderate growth this year, with the most gains in domestic leisure … Continue reading

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Mobile search: Don’t get lost in the crowd

Imagine you’re making plans to meet up with friends… and you want to know what’s going on around town. Where’s that new restaurant? What time does the concert start? The first thing most of us do is to pull out … Continue reading

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Custom, performance-driven advertising, served daily

What if you had a proven way to reach the consumers who are most likely to respond to your unique offer? You know, the ones who are ready to purchase. For an advertiser, that sounds like a good investment. And… … Continue reading

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Mobile shoppers are now browsing fewer pages per visit

Online retail keeps evolving and changing how consumers shop. Back in the day, online sales were predicted to be the death of brick-and-mortar retailers. But for savvy businesses, online became a 24/7 extension of their in-store sales efforts. Internet sales … Continue reading

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Impact of newspapers on social media grows

Online newspaper content has grown beyond its established delivery channels, such as newspaper web sites and apps. Newspaper-generated content is now a significant source of the information that shows up on Twitter, Facebook, Instagram, blogs and mobile news feeds. In … Continue reading

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Putting social media and local search marketing to work

I’m proud of our advertising team here, and I do brag on them now and then. But it’s especially great to hear this kind of enthusiasm from our advertisers. Tara DeMuth, manager of the West End Salon in Boulder, recently … Continue reading

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Valentine’s Day emails will reach 50k Boulder County men

Valentine’s Day is just a few weeks away. Chocolatiers, florists, restaurants, jewelers and many other business associated with the holiday are making their plans for another big event. Of course, Valentine’s Day is a special day for “everyone,” (a lot … Continue reading

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