Category Archives: Marketing Fodder

Getting away with above-and-beyond service

Today I’d like to share more food for thought, courtesy of marketer, bestselling author and pundit Seth Godin (sethgodin.com). Businesses can gain a competitive advantage by considering how much they can get away with. One interpretation of that statement is … Continue reading

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Eight reasons to advertise in a newspaper

Reach. No other advertising vehicle has the reach of newspapers. Nationally, nearly 100 million adults read a newspaper on an average weekday, and more than 111 million read on an average Sunday. Quality. Your best prospects are newspaper readers. A full … Continue reading

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Quantifiable results. Quality interaction. Targeted reach.

According to a new com-Score survey, newspaper websites attracted 61 percent of all adult U.S. Internet users in September. A whopping 102.8 million unique visitors gave rise to nearly 4.1 billion page views during the month. Newspaper sites led the … Continue reading

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Resolve to generate more business with the Camera

In print, online and beyond, no one delivers more options and more results than the Daily Camera and our family of products. Adapting to the changing needs of our market, we have transformed ourselves from a newspaper into a multimedia … Continue reading

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Humane Society of Boulder Valley in first place for ASPCA $100K Challenge

The Humane Society of Boulder Valley was one of 50 shelters across the nation chosen to compete in the American Society for the Prevention of Cruelty to Animals (ASPCA) $100K Challenge. The Challenge requires shelters to save the lives of … Continue reading

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Providing clients with invaluable expertise

I recently met with Hollie Wendling, director of online sales and marketing for Liquor Mart. Hollie is new to Liquor Mart and her position is newly created as well. Her job is to increase their online business. Matt Flood, the … Continue reading

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Coming out on top of the downturn

A recent survey conducted by FedEx Office found that nearly one- third of business owners who cut advertising budgets in 2009 say it had a negative or extremely negative impact on their business results. On the plus side, 51 percent … Continue reading

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More people utilizing Daily Camera content than ever

With more than 119 years of history, the Daily Camera is Boulder County’s reigning media leader.  And that’s never been more important than now. Adapting to the changing needs of our market, the Camera has transformed itself from a newspaper … Continue reading

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Frugal diners kick-start local restaurant spending

In 2007, Boulder diners ordered the equivalent of $9.35 of food every second at area restaurants. People were spending $808,347 every day on someone else’s cooking. Then the bottom fell out of the economy, and consumers became reacquainted with their … Continue reading

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Add value to their stay with the Boulder Daily Camera.

Boulder County is flooded by millions of visitors every year. They’re here to vacation, visit family and friends, and conduct a bit of business. But they all have two things in common: They want to have a good time when they … Continue reading

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