Category Archives: Marketing Fodder

Who is searching for your business right now?

Do you have a search engine optimization (SEO) strategy for your business? It’s important, because 97 percent of consumers research a product or business online an average of eight different times before they make a purchasing decision. They are looking … Continue reading

Posted in Advertising Opportunity, Marketing Fodder, Online Marketing | Comments Off on Who is searching for your business right now?

High-dollar streaming fans watch, shop and buy online

Here’s an entertaining fact: We spent more on entertainment last year ($2,728) than gas ($2,468) or clothing ($1,786). Consumers streamed and downloaded more digital entertainment in 2015 than ever before. Obviously, music, videos, games and such are pretty high priority … Continue reading

Posted in Advertising Opportunity, Marketing Fodder, Online Marketing, Research | Comments Off on High-dollar streaming fans watch, shop and buy online

When it comes to the media… who do you trust?

Media plays a huge part in our daily lives. In the broadest sense, “media” includes everything from your favorite sports app to your daily newspaper. But of course, not all media are the same. When in comes to believability and … Continue reading

Posted in Marketing Fodder | Comments Off on When it comes to the media… who do you trust?

Legal service firms, heed this good marketing counsel

Do you offer legal services? Google has shared some insights regarding consumers who are seeking legal services, and how you can connect with them online. Just about everyone (96 percent) starts their search online. Nearly two-thirds of searches start generic … Continue reading

Posted in Advertising Opportunity, Marketing Fodder | Comments Off on Legal service firms, heed this good marketing counsel

Mobile search: Don’t get lost in the crowd

Imagine you’re making plans to meet up with friends… and you want to know what’s going on around town. Where’s that new restaurant? What time does the concert start? The first thing most of us do is to pull out … Continue reading

Posted in Advertising Opportunity, Marketing Fodder, Online Marketing | Comments Off on Mobile search: Don’t get lost in the crowd

Fans galore, and growing every day

The Camera has more than 40,000 Likes on Facebook! Come join us. We’re certainly thankful for all the goodwill, and see this as just another example of how the Camera is entrenched in this community and connected with local consumers. … Continue reading

Posted in Advertising Opportunity, Digital Testimonials, Marketing Fodder, Online Marketing, Testimonials | Comments Off on Fans galore, and growing every day

What is your mobile strategy in 2015? Let’s talk.

A survey conducted by the Donald W. Reynolds Journalism Institute has found that 70 percent of smartphone and/or tablet users consume their digital content within news websites or apps. Mobile accounts for 50 percent of web traffic, and 56 percent … Continue reading

Posted in Marketing Fodder, Online Marketing | Comments Off on What is your mobile strategy in 2015? Let’s talk.

Power of Two: Search marketing + display advertising

Search marketing drives research and intent. Of Web surfers, 71 percent expect leading brands to be on top of the search results page and 36 percent associate placement with company prominence. These surfers are your target audience: 82 percent use … Continue reading

Posted in Advertising Opportunity, Marketing Fodder, Online Marketing | Comments Off on Power of Two: Search marketing + display advertising

Your target audience is online. Are you?

Our market is wired. More than 95 percent of Boulder County residents have a computer in their household, and more than half own smart phones, according to the most recent Scarborough report. More than 88 percent of residents used their … Continue reading

Posted in Advertising Opportunity, Marketing Fodder, Online Marketing, Research | Comments Off on Your target audience is online. Are you?

Swelling mobile audience targets news sites

A recent survey conducted by the Donald W. Reynolds Journalism Institute found that 70 percent of smartphone and/or tablet users consume digital content within news websites or apps. We’re certainly seeing that in our market: More than 991,000 pages of … Continue reading

Posted in Advertising Opportunity, Marketing Fodder, Online Marketing, Research | Comments Off on Swelling mobile audience targets news sites