By The Way

from the desk of Jill Stravolemos, vice president of marketing and advertising

Marketing Fodder Archives

Coming out on top of the downturn
Written by jill in Monday, August 2nd 2010   

A recent survey conducted by FedEx Office found that nearly one- third of business owners who cut advertising budgets in 2009 say it had a negative or extremely negative impact on their business results. On the plus side, 51 percent say their business has already recovered from the recession or will soon. The economic downturn [...]

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More people utilizing Daily Camera content than ever
Written by jill in Wednesday, July 28th 2010   

With more than 119 years of history, the Daily Camera is Boulder County’s reigning media leader.  And that’s never been more important than now. Adapting to the changing needs of our market, the Camera has transformed itself from a newspaper into a multimedia news and information source that now includes print, mobile, niche publications, e-mail [...]

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Frugal diners kick-start local restaurant spending
Written by jill in Wednesday, May 19th 2010   

In 2007, Boulder diners ordered the equivalent of $9.35 of food every second at area restaurants. People were spending $808,347 every day on someone else’s cooking. Then the bottom fell out of the economy, and consumers became reacquainted with their kitchens. They also discovered discount dining. The restaurant industry is on the road to recovery, [...]

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Add value to their stay with the Boulder Daily Camera.
Written by jill in Thursday, February 18th 2010   

Boulder County is flooded by millions of visitors every year. They’re here to vacation, visit family and friends, and conduct a bit of business. But they all have two things in common: They want to have a good time when they get here, and they need a place to stay. If you’re in the business of [...]

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University of Colorado at Boulder economist: Financial recovery slowly on the way
Written by jill in Thursday, January 14th 2010   

Kudos to Frances Draper and Jennifer Pinsonneault of the Boulder Economic Council for hosting a fantastic and compelling economic summit last night … here are highlights from the Camera’s Business story … The worst appears to have passed and 2010 should bring better — but far from bullish — economic times, the University of Colorado’s [...]

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We’re not quite as tuned-in as we used to be.
Written by jill in Tuesday, September 22nd 2009   

Or perhaps it’s more accurate to say that the way we tune in has changed dramatically in recent years. I like kicking back in front of my favorite shows as much as the next person, perhaps even more, but the numbers aren’t great for television advertising. Only 10 percent of Boulder Valley adults name the [...]

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Building a quality fire is all in the timing.
Written by jill in Tuesday, September 15th 2009   

My family and I went camping in Pike National Forest a few weeks ago. On the second night of our stay, a truck emblazoned with “Firewood for Sale” drove slowly through the campground at dusk. Saturday night is the second night for most families in this campsite, which happens to be at significant elevation. It’s [...]

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Don’t leave money on the table. Get co-operative.
Written by jill in Wednesday, September 9th 2009   

Did you know that scores of manufacturers help pay for advertising that includes their products? It’s called co-op advertising, and it’s a wonderful, painless way to fortify your ad budget. With co-op advertising dollars, you can afford to jump ahead of the competition and keep your business top of mind with consumers. Here’s how it [...]

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Get out the scissors; September is National Coupon Month.
Written by jill in Wednesday, September 2nd 2009   

I realize this may not stir up the same fervor as, say, Thanksgiving. Or even National Roller Skating Month (it’s October, in case you’ve been waiting all year for an opportunity to show off your patented shoot-the-duck move).  However, National Coupon Month is an easy occasion to celebrate. Find a coupon, redeem it and save [...]

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Rubbing elbows with the Boulder International Film Festival
Written by jill in Tuesday, September 1st 2009   

The Boulder International Film Festival is another amazing local success story. This was the Festival’s fifth year, and attendance was a record-breaking 14,200 (up 9 percent over 2008). It has developed a reputation as one of the most influential young film festivals in the country; MovieMaker magazine recently dubbed it one of the 25 coolest [...]

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