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Add value to their stay with the Boulder Daily Camera.

Written by jill in Thursday, February 18th 2010

Boulder County is flooded by millions of visitors every year. They’re here to vacation, visit family and friends, and conduct a bit of business. But they all have two things in common: They want to have a good time when they get here, and they need a place to stay. If you’re in the business of [...]

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University of Colorado at Boulder economist: Financial recovery slowly on the way

Written by jill in Thursday, January 14th 2010

Kudos to Frances Draper and Jennifer Pinsonneault of the Boulder Economic Council for hosting a fantastic and compelling economic summit last night … here are highlights from the Camera’s Business story …
The worst appears to have passed and 2010 should bring better — but far from bullish — economic times, the University of Colorado’s leading [...]

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We’re not quite as tuned-in as we used to be.

Written by jill in Tuesday, September 22nd 2009

Or perhaps it’s more accurate to say that the way we tune in has changed dramatically in recent years. I like kicking back in front of my favorite shows as much as the next person, perhaps even more, but the numbers aren’t great for television advertising.
Only 10 percent of Boulder Valley adults name the TV [...]

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Building a quality fire is all in the timing.

Written by jill in Tuesday, September 15th 2009

My family and I went camping in Pike National Forest a few weeks ago. On the second night of our stay, a truck emblazoned with “Firewood for Sale” drove slowly through the campground at dusk.
Saturday night is the second night for most families in this campsite, which happens to be at significant elevation. It’s cold, [...]

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Don’t leave money on the table. Get co-operative.

Written by jill in Wednesday, September 9th 2009

Did you know that scores of manufacturers help pay for advertising that includes their products? It’s called co-op advertising, and it’s a wonderful, painless way to fortify your ad budget. With co-op advertising dollars, you can afford to jump ahead of the competition and keep your business top of mind with consumers.
Here’s how it works: [...]

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Get out the scissors; September is National Coupon Month.

Written by jill in Wednesday, September 2nd 2009

I realize this may not stir up the same fervor as, say, Thanksgiving. Or even National Roller Skating Month (it’s October, in case you’ve been waiting all year for an opportunity to show off your patented shoot-the-duck move).
However, National Coupon Month is an easy occasion to celebrate. Find a coupon, redeem it and save money. [...]

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Rubbing elbows with the Boulder International Film Festival

Written by jill in Tuesday, September 1st 2009

The Boulder International Film Festival is another amazing local success story. This was the Festival’s fifth year, and attendance was a record-breaking 14,200 (up 9 percent over 2008). It has developed a reputation as one of the most influential young film festivals in the country; MovieMaker magazine recently dubbed it one of the 25 coolest [...]

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Reporting and delivering the news is kid stuff.

Written by jill in Friday, August 28th 2009

Especially right now. The kids are back in school, and with that comes academic projects and achievements, as well as plenty of extracurriculars: football games, art contests, gymnastic exhibitions and piano recitals, to name a few.
Your Camera is right there in the thick of the action, publishing the news that matters to our community’s kids [...]

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It’s not just what you say. It’s how you say it.

Written by jill in Friday, August 21st 2009

I recently met with a client who was considering pulling her advertising investment because she wasn’t getting a response from a coupon she ran in the paper. All of us here at the Camera take pride in delivering results for our advertisers. So I listened attentively. Then we looked at her ad, and I instantly [...]

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Think strong and you’ll be strong.

Written by jill in Tuesday, August 4th 2009

At a recent Community Foundation Board of Trustees meeting, my fellow board members and I were conducting a SWOT analysis as part of the nonprofit’s 5-year planning. SWOT stands for strengths, weaknesses, opportunities and threats, and the exercise is designed to evaluate where a project or organization stands in the present in order to strategically [...]

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