By The Way

from the desk of Jill Stravolemos, vice president of marketing and advertising

Daily Camera Archives

When success talks, people listen.

Written by jill in Wednesday, March 3rd 2010

Starting a business is no easy task. Growing a business into a successful endeavor is a Herculean effort. It also makes a great story.
Publishing on Sunday, April 25, Success Stories is a keepsake magazine featuring a four-color, glossy cover. Here’s your opportunity to spotlight your claim to fame, share your favorite anecdote, thank your dedicated [...]

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Business Plus previews Natural Products Expo West.

Written by jill in Wednesday, February 24th 2010

Attended by more than 53,000 industry professionals from around the world, Natural Products Expo West is a three-day trade show for the healthy products industry. It’s one of the top 100 shows in the United States and one of the fastest 50 growing trade shows nationally and in Canada.
Our community has a particularly vested interest [...]

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Reach the 75,600 moms and dads in Boulder/Broomfield, Colo.

Written by jill in Tuesday, February 16th 2010

You have an engaging, exciting summer program for kids. We have the perfect vehicles for your message. Publishing inside the Camera and Enterprise on Sunday, March 7 and online at DailyCamera.comand BroomfieldEnterprise.com, our 2010 Summer Camps Guide will give your message 74 percent reach of Boulder-Broomfield adults with children under the age of 18 living [...]

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Boulder retailers: Capture the excitement of the Olympic Games.

Written by jill in Wednesday, January 27th 2010

The 2010 Winter Olympics will be one of the season’s most watched television sporting events. A whopping 57 percent of Americans are fans of the Winter Olympics and are looking forward to NBC’s 835 hours of coverage. And interest in our market is sure to be even greater; Boulder County is home to thousands of [...]

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Help give them a home for the New Year.

Written by jill in Friday, January 15th 2010

The Humane Society of Boulder Valley provides shelter and care to more than 8,000 animals every year, with 89 percent of these animals being successfully adopted or reunited with their guardians. Now is your chance to give this wonderful nonprofit organization and its furry clients some much-needed exposure.
You can help a homeless animal at the [...]

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78% of Americans get coupons from newspapers … so do Boulder / Broomfield, Colo. adults

Written by jill in Tuesday, January 12th 2010

We love our coupons. What started as a necessity for many of us during stormy financial times has become a habit: 40 percent of U.S. consumers are using coupons more now than a year ago. For good reason: U.S. shoppers saved $3 billion with coupons for packaged goods in 2008.
Are coupons part of your advertising [...]

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The business of being green.

Written by jill in Monday, November 9th 2009

A whopping 80 percent of Americans agree they can make a positive difference by purchasing products from socially or environmentally responsible companies. How well you tell your green story can make or break a consumer’s decision.
Enter our quarterly Business Plus Green editions. Featuring ecological information and insights for the 73,400 Boulder-Broomfield adults who read Business [...]

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Get your A game ready; here come the holidays.

Written by jill in Monday, November 2nd 2009

The holiday season can represent anywhere between 25 and 40 percent of annual retailer sales. By contrast, in 2008 the holidays accounted for only 18.5 percent of total sales. Why the change? Shoppers were as price conscious during the holidays as they were the rest of the year.
This is an ongoing trend. Half [...]

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Even a diehard Scrooge can’t resist a good coupon.

Written by jill in Saturday, October 31st 2009

The holidays are right around the corner, and with them comes the biggest season of the year for retailers. Consumers are planning to invest in plenty of jolly – 90 percent plan to make gift-giving a priority nationally – but we’re not going to be as liberal with our wallets as we’ve been in [...]

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Homecoming and haunting the Tigers.

Written by jill in Thursday, October 22nd 2009

CU’s homecoming weekend just happens to be Halloween weekend this year. So in addition to the delightful frights typically found on All Hallows’ eve, our Buffs will be trying to scare the yards out of the Missouri Tigers. I’m a little frightened myself, but in a good way.
In fact, the whole community is fired up [...]

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