By The Way

from the desk of Jill Stravolemos, vice president of marketing and advertising

Colorado Daily Archives

Grab attention and customers with a Pow

Written by jill in Tuesday, August 24th 2010

The Colorado Daily is read by 48,900 locals every week. Get your offer front and center with this active, affluent market with the Daily Pow, an attention-grabbing offer published in print and online. Located in the top right corner of the front page, the Pow is designed to drive traffic, and drive it quickly. Your [...]

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Back to school means back to spending for CU-Boulder students

Written by jill in Tuesday, July 27th 2010

College students will spend an average of $618 each this year on back-to-school shopping. CU-Boulder is home to 31,470 such students, including about 6,000 freshman who will spend even more before hitting the books: an average of $821 each. The math is compelling. How do you attract these active, affluent consumers? With the definitive, keepsake [...]

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Knock out your audience with the Colorado Daily’s Pow!

Written by jill in Monday, July 19th 2010

The Colorado Daily’s front page now includes space for a Daily Pow! masthead coupon. Located in the top right corner of the front page, the Pow is designed to drive traffic, and drive it quickly. Your investment also includes a posting and tweet to our 20,918 (and growing!) Facebook fans and Twitter followers. We call [...]

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CU-Boulder students and $240 million will be back soon

Written by jill in Sunday, July 18th 2010

CU-Boulder is home to 31,470 students stocked with $240 million of annual discretionary spending. About 6,000 of them, primarily freshman (newcomers who presumably will be around for four years), live on campus. This is an enormous, and enormously affluent, market. Get in on the ground floor with the Colorado Daily’s Welcome Back editions – a [...]

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Boulder and Broomfield’s Back to School Guide rings in shopping season

Written by jill in Monday, July 5th 2010

The back to school shopping season is second only to the winter holiday shopping season. Our market is particularly primed for it: 75,600 Boulder/Broomfield adults have children under the age of 18 living at home, and families with school-aged children spend an average of $600 on back-to-school items. That’s a $45 million impact on our [...]

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Boulder Rocks! attracts fervent following

Written by jill in Friday, June 4th 2010

Boulder Rocks! is the Colorado Daily’s popular five-week treasure hunt in and around Boulder. Daily clues in the print and online editions of the Colorado Daily lead readers on a search to find the Colorado Daily Rock. Over the five-week contest, each weekly winner receives $500. Boulder Rocks will be promoted robustly in the print, [...]

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You know you’re the best. Now tell your audience.

Written by jill in Tuesday, March 16th 2010

CU-Boulder’s 31,000 students spend more than $240 million every year. The Colorado Daily reaches seven-of-10 of these impressionable, active spenders, as well as 28,800 local young professionals every week. Publishing on Wednesday, March 31 in the Colorado Daily and on ColoradoDaily.com, our 2010 Best of CU & Boulder keepsake edition announces the winners and runners [...]

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Make sure your business is on the leader board.

Written by jill in Wednesday, March 10th 2010

The Colorado Daily’s readers have spoken. The votes have been tallied and the winners decided. But it’s not too late to declare yourself the best of the best. Publishing on Wednesday, March 31 in the Colorado Daily and on ColoradoDaily.com, our 2010 Best of CU & Boulder keepsake edition announces the winners and runners up [...]

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Bring Boulder County’s eco-minded consumers home.

Written by jill in Wednesday, February 10th 2010

A whopping 80 percent of Americans believe they can make a positive difference by purchasing products from socially or environmentally responsible companies. How well you tell your green story can make or break a shopper’s decision. Put your green message in front of thousands of active, eco-minded consumers with the At Home Green Edition. At [...]

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Top Shelf results from the Colorado Daily

Written by jill in Friday, January 29th 2010

Take a stroll around Boulder. Everywhere you go, you’ll see people reading the Colorado Daily – on campus, in the coffee shop, at the bus stop. That’s because it’s free and everywhere, and full of content designed to make the hip, educated, affluent young adults in our market take note. On the day Top Shelf [...]

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