By The Way

from the desk of Jill Stravolemos, vice president of marketing and advertising

Colorado Daily Archives

Make sure your business is on the leader board.
Written by jill in Wednesday, March 10th 2010   

The Colorado Daily’s readers have spoken. The votes have been tallied and the winners decided. But it’s not too late to declare yourself the best of the best.
Publishing on Wednesday, March 31 in the Colorado Daily and on ColoradoDaily.com, our 2010 Best of CU & Boulder keepsake edition announces the winners and runners up of [...]

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Bring Boulder County’s eco-minded consumers home.
Written by jill in Wednesday, February 10th 2010   

A whopping 80 percent of Americans believe they can make a positive difference by purchasing products from socially or environmentally responsible companies. How well you tell your green story can make or break a shopper’s decision. Put your green message in front of thousands of active, eco-minded consumers with the At Home Green Edition.
At Home [...]

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Top Shelf results from the Colorado Daily
Written by jill in Friday, January 29th 2010   

Take a stroll around Boulder. Everywhere you go, you’ll see people reading the Colorado Daily – on campus, in the coffee shop, at the bus stop. That’s because it’s free and everywhere, and full of content designed to make the hip, educated, affluent young adults in our market take note.
On the day Top Shelf Alternatives [...]

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The power of print meets the power of mobile technology.
Written by jill in Wednesday, January 13th 2010   

I have already extolled the business opportunities available via the Colorado Daily’s Welcome Back editions. But the deadline for the Student Life issue (publishing Wednesday, Jan. 27) is today, so allow me to refresh your memory:
• 31,470 CU-Boulder students are back in town, ready to learn and restocked with 240 million discretionary dollars.
• The Colorado [...]

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Pomp, circumstance and opportunity.
Written by jill in Monday, December 7th 2009   

 
Friday, Dec. 18 is graduation day at CU-Boulder. It’s also a great day to promote your business in the two most powerful media sources in Boulder Valley: the Colorado Daily and the Camera’s Friday Magazine.  2,000 students are graduating, and 5,000 guests are expected to attend commencement.
The one-two punch of the Camera and Colorado Daily [...]

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Boulder’s free and everywhere daily starting at $97 an ad.
Written by jill in Friday, December 4th 2009   

The Colorado Daily’s holiday group pages put your business front and center during the heart of the December holiday push. You’ll get full color and a full centerspread location to tout your holiday offerings: gift ideas, travel, dining, entertainment, relaxation, decoration, the whole gamut.
 Have a look for yourself; tomorrow’s Colorado Daily will include our colorful, [...]

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Reach a scary number of spenders: 147,100.
Written by jill in Monday, September 28th 2009   

In 2008, the average consumer planned to spend $67 on Halloween nationally, adding up to a $5.77 billion fright fest. Fall is here and folks are already thinking about this year’s Halloween plans, from costumes to candy, decorations to libations. We’re ready to help you with your plans.
The Camera, Colorado Daily and Broomfield Enterprise are [...]

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Associate your business with our local builders’ finest.
Written by jill in Friday, July 24th 2009   

Fall will be here before we know it, and along with it the ever-popular Flatirons Tour of Homes. I am consistently amazed by the caliber of craftsmanship and creativity displayed, and I can’t wait to ogle this year’s batch of homes.
 
The Tour itself happens September 19, 20, 26 and 27. Our glossy, full-color keepsake Tour [...]

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College students will spend an average of $618 each on back-to-school shopping
Written by jill in Wednesday, July 22nd 2009   

CU-Boulder is home to 31,470 such students, including about 6,000 freshman who will spend even more before hitting the books: an average of $821 each. The math is compelling.
 
How do you attract these active, affluent consumers? With the definitive, keepsake Fall semester guides to CU and Boulder, the Colorado Daily’s Welcome Back issues. This [...]

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Hey there, big spenders.
Written by jill in Wednesday, July 15th 2009   

Our hometown university (CU-Boulder) brings 31,470 student consumers to the market every year. About 6,000 of them, primarily freshman (newcomers who presumably will be around for four years), live on campus. And they all have money to spend, a collective $240 million.
 
Reel in the big ones with the Colorado Daily’s Welcome Back issues. This [...]

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