By The Way

from the desk of Jill Stravolemos, vice president of marketing and advertising

Broomfield Enterprise Archives

Thousands expected at 30th annual Broomfield, Colo. Broomfield Days

Written by jill in Monday, August 23rd 2010

Broomfield’s largest community event kicks off on Friday, Sept. 17 with a golf tournament, concert and bingo. On Saturday the 18th, Broomfield Days will shift into high gear, with a 5K race, clown contest, parade, craft fair, car show, carnival games, concessions, and a slew of performances and activities for all ages. Broomfield Days is [...]

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Boulder and Broomfield’s Back to School Guide rings in shopping season

Written by jill in Monday, July 5th 2010

The back to school shopping season is second only to the winter holiday shopping season. Our market is particularly primed for it: 75,600 Boulder/Broomfield adults have children under the age of 18 living at home, and families with school-aged children spend an average of $600 on back-to-school items. That’s a $45 million impact on our [...]

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Going green, one house at a time.

Written by jill in Thursday, April 8th 2010

At Home is a popular advertorial section that publishes inside the Friday Camera and Sunday Enterprise, products read by 134,700 local consumers. It features a community locator map and engaging content about homes, from buying and selling to improvement, landscaping and design. On Friday, April 16 and Sunday, April 18, At Home will feature advertiser-provided [...]

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Reach the 75,600 moms and dads in Boulder/Broomfield, Colo.

Written by jill in Tuesday, February 16th 2010

You have an engaging, exciting summer program for kids. We have the perfect vehicles for your message. Publishing inside the Camera and Enterprise on Sunday, March 7 and online at DailyCamera.comand BroomfieldEnterprise.com, our 2010 Summer Camps Guide will give your message 74 percent reach of Boulder-Broomfield adults with children under the age of 18 living [...]

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Bring Boulder County’s eco-minded consumers home.

Written by jill in Wednesday, February 10th 2010

A whopping 80 percent of Americans believe they can make a positive difference by purchasing products from socially or environmentally responsible companies. How well you tell your green story can make or break a shopper’s decision. Put your green message in front of thousands of active, eco-minded consumers with the At Home Green Edition. At [...]

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78% of Americans get coupons from newspapers … so do Boulder / Broomfield, Colo. adults

Written by jill in Tuesday, January 12th 2010

We love our coupons. What started as a necessity for many of us during stormy financial times has become a habit: 40 percent of U.S. consumers are using coupons more now than a year ago. For good reason: U.S. shoppers saved $3 billion with coupons for packaged goods in 2008. Are coupons part of your [...]

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Get your A game ready; here come the holidays.

Written by jill in Monday, November 2nd 2009

The holiday season can represent anywhere between 25 and 40 percent of annual retailer sales. By contrast, in 2008 the holidays accounted for only 18.5 percent of total sales. Why the change? Shoppers were as price conscious during the holidays as they were the rest of the year. This is an ongoing trend. [...]

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Even a diehard Scrooge can’t resist a good coupon.

Written by jill in Saturday, October 31st 2009

The holidays are right around the corner, and with them comes the biggest season of the year for retailers. Consumers are planning to invest in plenty of jolly – 90 percent plan to make gift-giving a priority nationally – but we’re not going to be as liberal with our wallets as we’ve been in [...]

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Reach a scary number of spenders: 147,100.

Written by jill in Monday, September 28th 2009

In 2008, the average consumer planned to spend $67 on Halloween nationally, adding up to a $5.77 billion fright fest. Fall is here and folks are already thinking about this year’s Halloween plans, from costumes to candy, decorations to libations. We’re ready to help you with your plans. The Camera, Colorado Daily and Broomfield Enterprise [...]

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Broomfield knows how to throw a party.

Written by jill in Saturday, August 22nd 2009

Broomfield’s annual community event kicks off on Friday, Sept. 18 with a golf tournament, concert and bingo. On Saturday the 19th, Broomfield Days will shift into high gear, with a 5K race, clown contest, parade, craft fair, car show, carnival games, concessions, and a slew of performances and activities for all ages. Broomfield Days is [...]

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