Author Archives: Jill Stravolemos

Halloween spending expected to hit all-time high in 2016

Halloween continues to be one of the fastest-growing consumer holidays. According to the National Retail Federation, total spending for Halloween this year is expected to hit an average of $82.93 per person, with total spending reaching $8.4 billion. That’s an … Continue reading

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Veterans Speak publication gives local veterans a voice

More than five percent of Boulder County residents are military veterans. These are the men and women – our neighbors and friends– who have personally sacrificed to serve in our country’s military. Many veterans continue to pay a price even … Continue reading

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Mobile is how things get done now, says Google

Mobile is now the “go-to” device for consumers who are researching a product or service. These mobile users are moving through the purchase funnel (research to purchase) relatively fast. They on task and looking for solutions. Google calls these actions “micromoments.” … Continue reading

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Advertisers say Greenlight coupons are “a brilliant idea”

Our monthly GreenLight coupon package is a powerful way to grow your sales and turn occasional customers into frequent shoppers. Greenlight coupons are ready to use however your customers want: print, digital, and optimized for mobile. We’ve been hearing a … Continue reading

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It turns out, most politics really are local

The election season is upon us, and the conversation has begun. If you are involved with any kind of political or cause-based promotion, you want to have a place at this table. Here’s a thought: We’re taking part in a … Continue reading

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Two thirds of households say they have a family pet

Pet owners can get a bit partisan about their companion animals. More than 54 percent of reporting households in a recent survey are dog owners. Cat owners (really, do we ever own a cat?) came in at 42.9 percent, followed … Continue reading

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Let’s take a moment to appreciate hard work

For most of us, today is about taking time away from our labors: relaxing with family and friends, going on that one last camping trip before fall starts in earnest, or hitting up holiday sales. But before we fire up … Continue reading

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The power of words: It takes real people to tell a real story

Like most businesses today, publishing relies on technology to get the job done. But it still takes real people to provide knowledgeable, personal service. And when it comes to customer commitment, we have some of the “realest” people around. I … Continue reading

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Google Ad Grants help non-profit groups connect

Today’s 501(c)(3) groups are using the same marketing practices as successful commercial enterprises to make an impact. Here is a powerful way to connect with like-minded individuals for fundraising, membership drives and more. It’s called Google Ad Grants, and it … Continue reading

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At Home Realtor Profiles promote agents to 84,000 adults

If you are a local Realtor, you have likely seen (or perhaps appeared in) At Home Colorado. Our weekly real estate section presents engaging content about homes, from buying and selling to improvement, landscaping and design. Now you have a … Continue reading

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