The National Gardening Association reports that close to 70 percent of garden-specific sales are made in the spring and early summer. This echoes the findings of the U.S. Census Bureau that the peak sales months for garden centers are April through July.
Nationally, the demand for landscaping materials is forecast to increase 6.1 percent annually, reaching $7.5 billion in 2013, according to a recent study by the Freedonia Group. Long story short, the time is ripe for marketing to outdoor enthusiasts. And our market is home to thousands of them, from do-it- yourselfers to those whose thumbs aren’t quite as green. Of Boulder Valley adults:
• 90,300 are lawn and garden supply shoppers.
• 36,500 use landscaping services.
• 106,500 are homeowners.
• 123,900 shop hardware and home improvement stores.
Our Outdoor Style page is the ideal turf for reaching these affluent consumers. Publishing every Saturday in the Camera, the Outdoor Style page will showcase the best of the best in local gardening, landscaping, lawn care, alfresco dining, patio furniture and accessories, renovation and more.
Make your business top of mind while your best customers are planning their dream yards. Call 303.473.1400 to place your ad in Outdoor Style today.
Sources: National Gardening Association; Freedonia Group, 2009; U.S. Census Bureau Monthly Retail Sales, 2008; Wilkins Research, 2008.