Nearly 60 percent of adults say they use newspapers to help plan shopping or purchasing decisions and more than 70 percent say they regularly or occasionally read inserts, according to a recent national survey. This isn’t just a national trend: In our market, 64 percent of Boulder-Broomfield adults – 123,500 – use newspaper inserts and [...]

I love Boulder in the summer, and here’s another reason: Downtown Boulder’s Bands on the Bricks. Every Wednesday at 7 p.m., a fantastic group of local musicians performs in front of the Boulder County Court House. It’s great fun, some of the best entertainment in town and absolutely free.
 
We’re down to the last three weeks [...]

I’m also not alone in relishing the cost-effective delights of the ‘stay’cation. Many of my fellow wanderlusters are staying close to home this year.We live in an amazing part of the country, after all. There are plenty of new sights to see, shows to watch, trails to hike and places to feast and repose, even [...]

“Thank you so much! We definitely will be contacting you in January or February to plan next year’s Guide. We will want to add a couple of pages to it.”
– Cathy Stiers, Nederland Area Chamber of Commerce
 
Every summer for the past nine years, the Nederland Area Chamber of Commerce has hosted the High Peaks Art [...]

Fall will be here before we know it, and along with it the ever-popular Flatirons Tour of Homes. I am consistently amazed by the caliber of craftsmanship and creativity displayed, and I can’t wait to ogle this year’s batch of homes.
 
The Tour itself happens September 19, 20, 26 and 27. Our glossy, full-color keepsake Tour [...]

I’ve been talking about the power of coupons a lot lately. In the average month, 92,400 Boulder/Broomfield adults will read/use a coupon received in either the mail or newspaper. And that number is on the rise, because 40 percent of consumers nationally are using coupons more now than a year ago.
 
What about you? Do you [...]

CU-Boulder is home to 31,470 such students, including about 6,000 freshman who will spend even more before hitting the books: an average of $821 each. The math is compelling.
 
How do you attract these active, affluent consumers? With the definitive, keepsake Fall semester guides to CU and Boulder, the Colorado Daily’s Welcome Back issues. This [...]

My memory is perfectly functional. It’s just overworked. With all the business plans, dentist appointments, anniversary celebrations and school schedules I have running around my head, sometimes it’s hard to capture and keep my attention.
 
That’s why frequency is so important when crafting an advertising plan. Every time you touch a customer with your message, you [...]

It’s incredibly satisfying when one of our readers acknowledges it. We recently published a letter to the editor from Celeste P. Woodley, a Boulder native who was lamenting the national trend of lost funding for high quality, local reporting:
 
“The ability to collect and distribute such information regularly, reliably and affordably to citizens is central to [...]

The annual Membership Appreciation BBQ for the Louisville, Lafayette, Erie and Superior chambers of commerce is fast approaching. It’s the perfect way to enjoy a summer evening in a beautiful setting, not to mention network throughout east county.
 
The event will be held Tuesday, July 28 from 5 to 7 p.m. at Waneka Lake Park, 1600 [...]