Elegant treasures highlighted in Business Plus Spotlight

Bishop Elegant Elements, on8-21-2014 3-26-41 PM Tenth Street in downtown Boulder, is a treasure trove stocked with exceptional antiques, vintage collectibles, Mid-Century Modern pieces, artwork and gifts for all occasions. Owner Sara Bishop has created a collection that is inspired by her travels and appreciation for beautiful things.

And when Bishop wanted to get the word out about Bishop Elegant Elements, she turned to the Camera’s Business Plus Spotlight publication. It’s a highly effective way for you to highlight unique services and products, thank customers, present yourself as an expert in your field and let your business shine.

Business Plus Spotlight runs inside the Camera’s Business Plus section and on the business pages of Daily-Camera.com. Get premium placement, unbeatable reach, and more than 336,000 impressions for your message! Here’s a link to the online spotlight http://www.dailycamera.com/business/sponsored/ci_26319739/bishop

Leverage the power of our market’s premier business publication and No. 1 local news source! Call 303.473.1400 to reserve your own Spotlight profile.

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55 and Better Seniors pack a wallop of spending power

Who is the most active group of folks? Don’t be surprised if the answer is the 55-and-better crowd!

This group are right in the center of the action: they travel, they go to concerts, sports events, restaurants and fitness centers. They care about health and fitness. And with more than seven times the buying power of Gens X and Y combined, seniors out-spend every other age category.

If you provide any of these services, you don’t want to miss the Longmont Times-Call 55 & Better Senior Expo on Wednesday, Sept. 24 from 2 to 6 p.m. at the Boulder County Fairgrounds. Reach active seniors by reserving your space in the 55 & Better Magazine, which will be delivered with the Sunday, Sept. 21 Times-Call and the Longmont Weekly.

Advertisers who buy an ad package in this special section also qualify for a free booth at the expo, and all packages include digital advertising.

Reach Boulder County seniors with your special offer! Call 303.684.5353 to reserve your ad by 4 p.m. Friday, Sept. 5.

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We welcome a new local marketing partner

Independent local businesses provide a huge boost to our economy. One thing I have noticed about all successful businesses: they are good at getting the word out. They know how to connect with their market.

Weʼd like to welcome All Backyard Fun as one of our newest marketing partners and wish them success in their business launch. All Backyard Fun offers a huge selection of outdoor living furniture and products. Their showroom at 2450 Central Ave. in Boulderʼs Flatirons Business Park is quite a place, and worth a visit! Iʼm planning to stop in to take a look at a few whatnots for my deck.

As a digital, search and print advertiser, and a sponsor of
our Flatirons Tour of Homes, All Backyard Fun leverages thefull spectrum of our marketing services to reach their customers where they are, when they are interested.

The Camera is Boulder Countyʼs No. 1 source for local news and information. Our products attract millions of impressions every month through a full array of media, including print, online, mobile, social media, digital direct mail and customized content. We have a team of on-site experts at the ready, including local marketing professionals, media specialists and graphic designers.

Whether youʼve been in business for just a few days or many years, we can help you with your marketing solutions and deliver the results you want.

Call 303. 473.1400 today to get started!

 

 

 

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Business Plus Spotlight lets your business shine

Drs. Vicki and Charles Kelsey have been working with patients suffering from chronic conditions since 1979, treating knee problems, bad backs, sciatica, thyroid problems, dizziness, diabetes, peripheBizPlusral neuropathy and all kinds of headaches.

Last year, the Kelseys opened Aquarius Functional Neurology, Metabolic and Laser Clinic in Boulder. They recently used the Cameraʼs Business Plus Spotlight to introduce their clinic to our market. Business Plus Spotlight presents detailed profiles of local companies. It runs inside the Cameraʼs Business Plus section, as well as on the business pages of Daily-Camera.com.

The Kelseys report that after their Spotlight profile appeared, they heard from “serious people who actually booked appointments. We consider it a good investment and would recommend it to other businesses.”

Now you can reserve your own Business Plus Spotlight to harness the power of our marketʼs premier business publication, and the No. 1 local news source for your business.

This unique feature provides a great opportunity to highlight your claims to fame, thank your patrons and community, share industry insights, present yourself as an expert in your field and let the unique facets of your business shine. It offers premium placement and unbeatable reach, including a comprehensive promotional package totaling more than 336,000 impressions.

Call 303.473.1400 to reserve your customized multimedia profile today.

 

 

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Daily Camera consistently delivers dramatic results

Quantifying and qualifying the value of advertising in the Camera is part of my team’s job every day. We have statistics that clearly demonstrate the Camera’s No. 1 local news source position. We have plenty of anecdotal evidence as well  (visit bytheway.pmpblogs .com/testimonials/ to see a sampling of our satisfied clients). And sometimes, it gets personal.

Last month, I wrote a column in this very sp4-9-2014 2-50-22 PMot touting the Camera’s Flood Book and letting folks know we were down to our last copies. The response was phenomenal – a substantial sales spike on the day the column ran, as you can see in the graph.

These are the kind of dramatic results the Camera delivers. That this column was able to facilitate sales of our book (of which we are very proud) is icing on the cake.

Let us put the power of the Camera to work for your business. Print, online, mobile and beyond, the Camera delivers your target ­audience. Call 303.473.1400 today for a free consultation.

 

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BolderBOULDER brings active runners, consumers to town

The BolderBOULDER is the biggest participant sports event in Colorado, one of the largest Memorial Day celebrations in the United States and one of the largest running races in the world. It was recently named America’s Best 10K by Runner’s World. And the BolderBOULDER International Team Challenge is the largest and most competitive event of its kind outside of the Olympics.

It’s a big deal. Every year, roughly 54,000 runners and more than 100,000 spectators from around the world fill Boulder’s streets. It’s also a boon to our local economy. In one weekend, BolderBOULDER has a $10 million impact on the City of Boulder.

We can help you get a piece of the action. Our BolderBOULDER Race Day Guide, publishing inside the Camera on Sunday, May 25, is the only printed guide to this year’s race. It will include all the information athletes, their support teams and thousands of local spectators need to prepare for the event. Our Race Results Guide, running inside the Camera on Thursday, May 29, will keep the rush going, publishing the names and times of every runner who takes part in the race. Both are sure to be keepers with the race’s 50,000-plus participants.

There are no better vehicles for reaching our market’s active consumers than our Race Day and Race Results guides. The Camera reaches 75 percent of adults attending community events or festivals. Plus, when you place your ad in the Race Day Guide, you’ll get a free placement in the Race Results Guide. Call 303.473.1400 today to reserve your space.

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At Home Colorado makes “huge difference” for IHAD

The “I Have a Dream” Foundation of Boulder County (IHAD) ran a story in our At Home Colorado section in advance of its Dream Kitchens Are Cooking Tour last year, reaching thousands of local homeowners and businesses.

“The At Home article made a huge difference in our sales for the event!” enthused Lori Canova, president and CEO of IHAD.

I’m thrilled to hear it and not surprised. At Home Colorado delivers a vibrant, targeted audience every week. It publishes in the Friday Camera and Saturday Times-Call, as well as online at AtHomeColorado.com with links from all of our news sites. And it provides an ideal editorial environment for advertisers with its engaging content about homes, from buying and selling to improvement, landscaping and design to inspiring home tours.

To find out more about putting a spotlight on your business with At Home Colorado, contact us at 303.473.1400 today.

 

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Daily Camera and Google AdWords drive traffic

You’re looking for new customers. Odds are, they’re looking for you, too. With a Google ad, you’ll be found by people who are searching for exactly what you have to offer. You’ll reach the right customers at the right moment.

The Camera is one of 20 Google Premier SMB Partners in the world. We have in-depth expertise working with AdWords, our local market and the Google technologies that support advertising performance. We know what it takes to drive traffic both online and on foot:

• Campaign management, from setup to optimization, to maximize your advertising investment

• Detailed reports with meaningful metrics to quantify campaign performance

• Marketing guidance and support to help you actively manage your marketing programs, making it easier for you to focus on running your business.

Sign up today and receive $250-$500 in Google AdWords credit! Call 303.473.1400 now to get started.

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Cultivate your clientele with Outdoor Style

The time is ripe for marketing to yard devotees – the peak sales months for garden centers are April through July, according to the U.S. Census Bureau – and the lawn and garden market is juicy. The National Gardening Association reports that 72 percent of all U.S. households dug into their gardens in 2012, spending a total of $29.4 billion on their lawns and gardens. More DIY gardeners are planting food gardens than ever, something I can certainly relate to, as my backyard resembles a vegetable patch more and more every year (rabbit infestations and all).

I have plenty of local company. Boulder County is home to thousands of outdoor enthusiasts, from do-it-yourselfers to those whose thumbs aren’t quite as green. Of Boulder Valley adults, 90,300 are lawn and garden supply shoppers, 36,500 utilize landscaping services, 106,500 are homeowners, and 123,900 shop hardware and home improvement stores.

Our Outdoor Style page is the ideal turf for reaching these prosperous cultivators. Publishing every Saturday in the Camera’s Local section throughout spring and summer, the full-color Outdoor Style page showcases the best of the best in local gardening, landscaping, trees, lawn care, alfresco dining, patio furniture, outdoor renovation and more. Advertisers benefit from prominent placement as well as the opportunity to participate in our Tip of the Week feature.

Keep your business top-of-mind while your best customers are building their dream yards. Call 303.473.1400 today to place your ad in Outdoor Style.

 

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You know you’re the best. Now tell your audience.

CU-Boulder’s 31,000 students spend more than $240 million every year. The Colorado Daily reaches seven-of-10 of these impressionable, active spenders, as well as 28,800 local young professionals every week. We deliver nearly 48,900 readers weekly, plus thousands more who access the paper online and on the go via mobile devices.

Publishing on Monday, April 28 in the Colorado Daily and on ColoradoDaily.com, our 2014 CU & Boulder’s BEST keepsake edition announces the winners and runners up of the Daily’s annual reader’s choice awards in more than 80 categories. The section will be printed in full color with a glossy cover and promises to be one of our most popular editions.

When people are looking for businesses to frequent at CU and in Boulder, they turn to the Daily’s CU & Boulder’s BEST. Readers save the section and reference it all year long. And the online version is accessed repeatedly by locals and visitors alike.

The 2014 CU & Boulder’s BEST keepsake edition is your chance to tell your target audience why your business is the best, boost market share, invigorate your loyal customer base and create new fans. The section deadlines Monday, April 14. Call 303. 473.1400 today.

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