AtHomeColorado.com: New look, new MLS partnership

If you’ve ever done an online search for homes for sale, you’ve probably seen a lot of junky sites with expired listings, inconsistent information and worse. It’s not a very promising way to start a home buying experience.

That’s why I am excite11-20-2014 1-59-30 PMd to announce the new partnership between our real estate portal web site, AtHomeColorado.com, and Information and Real Estate Services, better known as the IRES MLS, which now powers our search widget, delivering the most accurate and complete property listings (updated every 30 minutes) you’ll find anywhere.

“IRES represents approximately 5,000 members from over 1,400 offices along the Front Range,” says Lauren Hansen, IRES CEO. The MLS is supported by a consortium of local Realtor associations in Boulder, Longmont, Loveland and Berthoud.

We have refreshed the look and feel of AtHomeColorado.com, with an interactive map of weekend open houses, more home features, and new ways for advertisers to reach home buyers and home owners.

Come take a look, and perhaps search for your very own dream home.

 

 

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Holiday shoppers really connect with newspaper media

Holiday retailers and advertisers are looking for the best way to reach consumers. There are more ways than ever to try to get buyers’ attention, but one of the most effective means is still print and digital advertising.

A recent survey conducted by the Newspaper Association of America shows that 79 percent of adults took action in the past month as a result of seeing a newspaper advertisement. For consumers who use coupons, seven in 10 (69%) cited the Sunday or weekday editions as coupon sources.

I’m not really surprised at these statistics. Empirical research (and good old word of mouth) agree: newspapers get consumers’ attention and influence their buying decisions.

Despite a weak retail start to 2014, the National Retail Federation has projected sales in November and December to increase by 4.1 percent. If the forecast proves accurate, it will be the first time in three years that holiday sales will top the four percent mark. There’s optimism in the air that shoppers are ready to spend again.

Want to reach local consumers in Boulder and Broomfield counties? Our sales and creative teams will work with you to create print and digital ad campaigns that get your name and message front and center with your target audience. We think it’s one of the smartest advertising investments you can make.

Call 303.473.1400 to speak to an advertising sales representative, and reach your customers this holiday season!

Sources: “How America Shops and Spends 2014,” National Newspaper Association

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CU Buffs Hoops Guides are a big slam dunk

CU Basketball generates big excitement and big business. Are you reaching the students who fill the student section at every home game? Those are the same folks who are out and about in Boulder af11-6-2014 3-04-52 PMter the game, looking for a post-game meal, a beverage, a shopping adventure or entertainment venue.

The CU Buffs Hoops Guide will get your business in the game! These guides are distributed at every home game to every student, and they get lots of reader time while everyone is hanging out before the game.

This front-row courtside placement is one-of-a-kind and the price can’t be beat, with rates starting as incredibly low as $45 per ad. Big readership, small price… can you really afford to not advertise here?

Cheer on our mighty Buffs while you score thousands of new fans for your business with the Colorado Daily’s Buffs Hoops Guides!

But the game clock is running. Reserve your ad by Monday, Nov. 10 for November editions.

It’s easy, just call 303.473.1400.

 

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Get your mobile strategy ready for the holidays

A recent survey conducted by the Donald W. Reynolds Journalism Institute found that 70 percent of smartphone and/or tablet users consume their digital content within news websites or apps. We’re certainly seeing that in our market – more than 991,000 pages of the Camera family’s breaking news and information are accessed every month via iPad and other mobile devices.

Our ever-expanding mobile audience affords big opportunities to our advertising partners, too.

Mobile accounts for more than 50% of online traffic, and will spike dramatically during the holidays as consumers research products, compare prices in real time, pull up holiday deals on their phones, and otherwise multi- task while shopping.

  • 76% of smartphone owners plan to use that device for holiday shopping.
  • 56% of mobile shoppers said that mobile search has introduced them to new brands.
  • 20% of total online sales came from mobile last holiday season.

We offer many holiday advertising packages that are just right for your business. The Camera’s gift guide program includes mobile impressions and a FREE templated landing page. You can’t beat this coverage. Call 303.473.1400 to learn more.

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Our Drive Holiday Guide puts wheels on your advertising

Auto dealers, are you trying to clear inventory and generate excitement about next year’s models? Purveyors of parts, technicians, detailers, and other auto industry stalwarts, want to introduce your business to a whole new crop of clients?11-4-2014 12-47-05 PM

Our Drive Holiday Guide will reach thousands of local consumers – auto owners and auto shoppers – just in time for the holiday home stretch. Publishing Thursday, Nov. 20 in the Daily Camera and Longmont Times-Call, the holiday guide will include gift ideas for driving enthusiasts, an auto dealer guide showcasing vehicles on local lots, a 2015 new car preview,  winter driving tips, and more.

Drive will also cover the latest automotive trends, technologies and incentive programs, providing the ideal editorial backdrop for your automobile-related message.

We’ve got a special offer for advertisers who act quick. Schedule your ad by Friday, Nov. 7 and we’ll mention your business in the section content!

Call 303.473.1400 today to drive hordes of auto aficionados to your door with this popular advertising section.

 

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It’s time to volunteer for Let’s Bag Hunger food drive

It’s time again to join together and help support Community Food Share’s Let’s Bag Hunger food drive, and we’re putting out the call for volunteers. The annual drive is now in its 30th year, and the Daily Camera is proud to be a long-time sponsor.

Community Food Share is the food bank for Boulder and Broomfield counties. Non-perishable food and dollars donated to this drive help restock supplies and get food where it is needed the most.

Generous citizens can purchase canned tuna, soup, pasta, chili, canned fruit, dry cereal, peanut butter and other non-perishable foods, and donate these at dozens of drop-off locations across Boulder and Broomfield counties.

That’s a heapin’ helping of groceries, and we need your help getting these donations collected and distributed.

My daughter Savannah volunteered this summer with Community Food Share to earn her high school community service hours, and she found it to be a rewarding experience! She and I (along with the rest of my family) will be signing up for a shift.

Won’t you please join us and hundreds of other volunteers? For more information or to get involved, please call 303.652.3663.

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It’s time to share the warmth and donate a coat

It’s time again for donating those too-small, somewhat-worn, but still-warm coats to the annual Share-A-Coat program!

Each year, the Boulder Valley Rotary Club collects coats from many of our local schools, cleans them and distributes them to families and children who are in need of them. Hats, gloves, sweaters, mittens, snow-boots, etc. are also welcome donations.

(I want to send a BTW shout-out to our long-term advertising partner Brian Hansen and Art Cleaners for donating all cleaning services for the coats before they are distributed to their happy new owners!)

You can help by placing your coats in the donation box at your children’s school (both child- and adult-size coats are needed). Rotary volunteers will pick up the coats on 11/6, 11/20 and 12/4. The last pick-up is scheduled for December 4. A cash donation will be made by the Rotary Club to a local charity that provides assistance to people in need in the name of the schools that collect the most coats.

Let’s see what we can do for the less fortunate children in our community! I’m digging through my closets… will you please donate, too?

For more information on the Share-A-Coat program, please call Bob Harberg at 303.941.1664.

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Wrap up the season with our holiday ad packages

There are only four weekends between Thanksgiving and Christmas. This brief window is when 20 to 40 percent of annual retailer sales happen! The National Retail Federation expects retail sales in November and December to increase a healthy 4.1% to $616.9 billion, higher than 2013’s actual 3.1% increase during that same time frame. This would mark the first time since 2011 that holiday sales would increase more than 4%. The Daily Camera’s holiday advertising packages deliver more than 920,000 impressions from Black Friday through the last shopping day of the season.

Our packages include advertising in the Camera’s popular gift guide, free content, digital marketing and extended reach with the Broomfield Enterprise and Colorado Hometown Weekly.

• Americans plan to spend on average $537 on holiday-related shopping.

• Six in 10 shoppers (59%) plan to spend an average of $140 on “self-gifting” this holiday season.

Don’t miss out on the largest shopping period of the year! Call 303.473.1400 today to speak to your advertising representative.

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Business Plus Spotlight works, say advertisers

Bishop Elegant Elements, on Tenth Street in downtown Boulder, is a treasure trove of antiques, vintage collectibles, Mid-Century Modern pieces, artwork and gifts. Owner Sara Bishop has created an inspired collection that shouldn’t be missed.

When she wanted to get the word out about Bishop Elegant Elements, she turned to the Camera’s Business Plus Spotlight publication, appearing inside the Camera’s Business Plus section and on the business pages of Daily-Camera.com.

And what were the results? “We’ve been so happy with the response that we have had from the article. Wish it would run once a week!” reports BEE’s Sam Wright, while offering his recommendation of Spotlight to others.

Through the end of the year, we are offering a discount to Spotlight advertisers. Get in touch with me at jill@dailycamera.com  or call 303.473.1400 and pitch me your idea – we’ll work with you!

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Effective advertising runs on multiple platforms

The Camera delivers content across multiple platforms: in print, on desktops, and on mobile devices. This cross-platform exposure boosts our advertisers’ targeted reach, frequency and brand awareness.

The numbers tell the story: News media company Aften-posten has reported that advertising run in print and online together resulted in a 35 percent better ad recall, 51 percent higher ad engagement and 85 percent higher intention to take action than ads run in print alone.

Adding digital to your current print buy not only builds your exposure and frequency, it allows you to connect with your audience where they are, when they are ready. The International News Media Association reports that readers engage with newspaper brands six times a day – using multiple devices.

DailyCamera.com attracts more than a million unique visitors and more than 6 million page views every month. More than 991,000 pages of the Camera family’s breaking news and information are accessed every month via Droid, iPhone, Blackberry, iPad and other mobile devices.

Our digital products include online, mobile, social, SEO and e-mail marketing, each one designed to go big with your target market.

Call 303.473.1400 today for a free consultation.

Sources: Aftenposten, 2013; Audience report, 2013; INMA, 2013.

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