15,000 visitors are coming to town. Want to meet them?

More than 15,000 visitors are coming to town for CU-Boulder graduation day, Friday, May 12.
Besides cheering on their favorite grads, they will be staying in hotels, visiting restaurants and looking for things to do in Boulder.
Business owners, this is an opportunity to promote your message in two powerful media sources in Boulder Valley: the Colorado Daily and the Camera’s Friday Magazine. We will publish the names of all graduates in the Spring Commencement Special Edition, publishing on Friday, May 12.
On graduation morning, the Colorado Daily’s Street Team will distribute copies of this edition directly to the graduates and families at CU’s commencement ceremony.
Free copies of Friday Magazine, with information about places to go and things to do while in town, will be available for guests at more than 20 Boulder area hotels.
We deliver the CU market and Boulder Valley consumers every single day. During graduation weekend, we deliver even more.
Call 303.473.1400 by Tues., May 9 to reserve your ad in this special edition.

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Camera’s BolderBOULDER Runner’s Guide sets the pace

    It’s Boulder’s rite of summer. It’s the biggest participant sports event in Colorado. It’s the BolderBOULDER!
The Camera’s BolderBOULDER Runner’s Guide, publishing on race day (Sun., May 28), runs start-to-finish with all the information you need to prepare for the event. Whether you are running the race or cheering from the sidelines, this is the mother lode of BolderBOULDER information you want.
Our Race Highlights Guide will keep the rush going on Sun., June 4 with a list of men and women Top 20 finishers in each age category.
Your ad in the Runner’s Guide is a perfect place for sports-oriented companies to reach their customers.
Each guide will be available to our 40,800 Sunday readers and the Race Day Guide will be distributed at the BolderBOULDER Sports Expo and to Boulder Creek Festival attendees.
The BolderBOULDER Runner’s Guide will also be available in an online edition for extended shelf life.
Call your friendly ad rep at 303.473.1400 by Fri., May 12 to reserve your prime spot in the BolderBOULDER Runner’s Guide.

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Who is searching for your business right now?

Do you have a search engine optimization (SEO) strategy for your business? It’s important, because 97 percent of consumers research a product or business online an average of eight different times before they make a purchasing decision.
They are looking at multiple places for their information, and somehow you need to show up everywhere they look. It’s a real challenge. We can help.
The Camera has several SEO packages specifically designed – and priced – for small business owners.
The Search Express plan offers an exceptional value. It includes enhanced SEO-optimized mobile and desktop directory listings. Your listing is linked to the newspaper’s website, inheriting “weight” from its page rank.
We’ll also produce one custom article per month structured around your most valuable search keywords. This content remains online and archived for the life of your contract. We have also just added a reputation management feature and power listings in Google My Business.
SEO is an ongoing process that can boost your online presence and drive relevant organic traffic to your site. Your search for a strong marketing partner is over.
Call our dedicated digital team at 303.473.1400 to learn more about our affordable SEO packages.

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We work with small business owners every day

Small businesses often manage their own advertising because they think they can’t afford to work professional ad planners. I’m happy to report, that’s just not the case anymore.
The Camera’s advertising and marketing teams are made up of knowledgeable, certified professionals who are familiar with creating effective ad campaigns for print and online.
Our staff works with small business owners each day to find an affordable, effective mix of media that brings home results.
Matt Flood and Tanner Lauringson, our Directors of Digital Solutions, have more than 25
years of combined experience in digital marketing. They are Google certified, smart consultants who are dedicated to your success. We hear tremendous kudos from our advertisers about working with Matt and Tanner.
If you need to grow your small business, it’s time to take a big step. Parter with the Camera and its alliances with Google and Adtaxi for a robust ad presence.
Talk to Matt Flood or Tanner Lauringson to learn about our digital solutions for small business owners. Call 303.473.1400.

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Buffs take Pac-12 South division! Don’t miss what’s next.

History was made last Saturday. The No. 9 Colorado Buffaloes earned their first Pac-12 Conference South Division championship in their win over the Utah Utes. The victory also cemented a bid for a Bowl Game appearance.
The Rise just took it to a new level. You don’t want to miss what’s ahead!
This Friday, Dec. 2, we’ll be publishing the Pac-12 Championship Gameday Edition. The Daily Camera sports team will highlight Friday night’s game against the Washington Huskies at Levi’s Stadium in Santa Clara.
We will also commemorate this milestone with a complete Pac-12 Bowl Game guide. This is a great read on the full season, the opposing team, and all the pomp and circumstance a bowl game bid offers.
Advertisers, if you want to reach loyal Colorado Buffaloes fans, this is a perfect opportunity. The Rise is getting a lot of attention and the ranks of Buffs football fans just keep growing.
Place an ad in the Gameday edition and you’ll receive 50 percent off your ad in the Bowl Game guide.
Don’t wait on this deal. Reserve your ad space by 5 p.m. Wednesday, Nov. 30. Call your ad consultant at 303.473.1400.

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Buffs take Pac-12 South division! Don’t miss what’s next.

History was made Saturday. The No. 9 Colorado Buffaloes earned their first Pac-12 Conference South Division championship in their win over the Utah Utes. The victory also cemented a bid for a Bowl Game appearance.
The Rise just took it to a new level. You don’t want to miss what’s ahead!
This Friday, Dec. 2, we’ll be publishing the Pac-12 Championship Gameday Edition. The Daily Camera sports team will highlight Friday night’s game against the Washington Huskies at Levi’s Stadium in Santa Clara.
We will also commemorate this milestone with a complete Pac-12 Bowl Game guide. This is a great read on the full season, the opposing team, and all the pomp and circumstance a bowl game bid offers.
Advertisers, if you want to reach loyal Colorado Buffaloes fans, this is a perfect opportunity. The Rise is getting a lot of attention and the ranks of Buffs football fans just keep growing.
Place an ad in the Gameday edition and you’ll receive 50 percent off your ad in the Bowl Game guide.
Don’t wait on this deal. Reserve your ad space by 5 p.m. Wednesday, Nov. 30. Call your ad consultant at 303.473.1400.

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Local nonprofits help to keep our communities vital

The Camera is a proud partner with more than 100 local nonprofit organizations, providing them with over $2 million of support each year. Each of these organizations help make our community a better place, and we love to recognize their successes!
I recently heard from two groups that we have been honored to sponsor recently. I hope you’ll take a moment to look into the great work they are doing in our communities.
“On behalf of the Foothills Kiwanis Club, I want to thank you for your contribution as a Gold sponsor for our 19th Lake Valley Golf Course fundraiser tournament,” wrote Bob Mohling, Tournament Coordinator.  “These tournaments benefit our club’s many community service projects include Service Dogs for Kids Project, Sweet Dream in a Bag, scholarships and youth projects.”
Veronica Precella, Chief Executive Officer of the Boulder Area Realtor Association, said, “Just a quick note to thank you for the Camera’s sponsorship of our installation ceremony. We appreciate the support of our association and look forward to our continued partnership.”

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Shoppers: 75% say “We’re in” for Small Business Saturday

Small Business Saturday encourages consumers to support small, local businesses. Small is big: the official Facebook page has well over 3 million fans.
Boulder small business owners can take charge of the day (Saturday, Nov. 26) by inviting our readers to visit your location.
Small is mighty, and so is the reach of this ad package. On Small Business Saturday, your print ad will be featured on front-page spadea wrapping the main section.
The Small Business Saturday promotion will own all ad impressions on the Camera’s mobile page views. We’ll also be posting this promotion on the Camera’s Facebook and Twitter pages. Your digital ad will point to a landing page, featuring a snippet about your sales, promotion or offers, links to your web page and driving directions.
There hundreds (thousands?) of small businesses in Boulder County, but only 16 ad spots are available. Act fast and you’ll get full color on your ad for no extra cost (available to the first six advertisers only).
75 percent of holiday shoppers say they plan to shop specifically on Small Business Saturday. Don’t make them guess where to shop. Call 303.473.1400 to reserve your ad spot.

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Shopping district emails connect with local consumers

Email marketing is still one of the top ways for companies to connect with consumers. It’s hard to beat email’s return on your investment and its power to target your most-likely-to-purchase customer.
The Camera is now offering group emails designed especially for local retail districts and shopping centers. These emails are an excellent way to drive shoppers to your location and promote your dining offer, shopping specials or service.
•    Exclusive availability, limited to six 300×250 spots for each mailing.
•    Limited to advertisers in your district or center.
•    Your ad investment is just $250 per ad, per theme.
•    Each email is sent to 50,000 opt-in addresses. These subscribers are local consumers who are actively interested in shopping offers and information.
According to a national survey conducted by MarketingSherpa, 69 percent of responding US adults report that they have made purchases that were influenced by a company’s email.
Call your advertising consultant at 303.473.1400 to reserve your ad in an exclusive shopping district group email.

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Share the thanks, help create food security



Thanksgiving is just three days away. I would like to ask for your help in spreading some of the thanks around this year.
Community Food Share is in the last two days of its annual Let’s Bag Hunger food drive. Unfortunately, the food collected so far has fallen significantly short of this year’s goal of 90,000 pounds.
The Camera has sponsored this event for the past 32 years. It’s an essential resource for creating food security in our communities.
You may be making a trip to the grocery store before Thursday. Will you consider picking up a CFS bag and putting a few items in it to share?
I know I can count on your help. The Camera’s readers aren’t the type of people who disappoint those in need.Just purchase canned tuna, soup, cereal and leave them in the collection barrel at the entrance to your store.
CFS is the food bank for Boulder and Broomfield counties. Non-perishable food and dollars that are donated help restock supplies and get food where it is needed the most. Food security, or  the means to provide enough healthy food for your family, can’t be taken for granted, even right here in our home towns. Thank you, and have a Happy Thanksgiving.

Read more from Jill at dailycamera.com/bytheway

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