200+ pre-owned autos at FrontRangeTentSale.com

A giant of an auto sales event starts today – and it’s happening right now on your desktop, laptop or mobile device and inside the print pages of the Boulder Daily Camera, Longmont Times-Call and Loveland Reporter-Herald.

It’s the FrontRangeTentSale.com online auto sale, featuring the entire inventories of pre-owned autos from Bolder Cars, Flatirons Subaru, Gebhardt Volkswagen, Loveland Ford Lincoln, Prestige Chrysler Dodge Jeep Ram, Valley Chrysler Dodge and Valley Nissan/Subaru.

The Front Range Tent Sale is just about the easiest way to shop for a quality pre-owned car. If you’re reading the print version of this column, you’ll also find the Front Range Tent Sale ads in today’s paper, just a few pages away.

Auto dealers, we invite you to join this two-week event, held every month and supported with aggressive print and digital promotion across Broomfield, Boulder and Larimer counties.

Your ad package includes your best deals in the Camera, Times-Call and Reporter-Herald; your entire inventory listed online; banner ads linking to FrontRangeTentSale.com; ads on the Google network; and e-mails sent to 150,000 auto consumers.

Call your sales consultant today or Mary Romano at 303.473.1450 to join the sale!

Posted in Advertising Opportunity, Event, Online Marketing | Comments Off

School Choice Fair brings parents, schools together

Parents of school-age children 12-17-2014 9-01-13 AMare choosing schools right now for their students.

To help their search, the Camera will again present its annual School Choice Fair on Thursday, Jan. 8 from 3:30 to 6:30 p.m. at the Millennium Harvest House, 1345 28th St., Boulder.

Local families come to the fair to learn about the educational options in Boulder and Broomfield counties.

This year, families can meet with representatives from Bixby School, Boulder Country Day School, Broomfield Academy, Boulder Valley Schools, Boulder Explore, Catalyst High School, Dawson School, Friend’s School, Mackintosh Academy, Mountain Shadows Montessori School, Nativity of Our Lord School, Prospect Ridge Academy, Running River School, Shepherd Valley Waldorf School, Shining Mountain Waldorf School, Watershed School and the YMCA. Others schools are expected to attend, as well.

Advertisers, your participation offers a perfect opportunity to reach local parents! The event will be promoted in print, online, and social marketing. Booths are limited. Call 303.473.1400 to reserve your space by Tues., Dec. 23.

Posted in Advertising Opportunity, Event | Comments Off

E-coupons connect directly with your target audience

Opt-in emails are a powerful way to connect with your customers. Your ad is delivered along with content that subscribers look forward to reading.

Our holiday e-mail coupons delivers your ad directly to the inboxes of your target audience, one-on-one.

Subscriber e-mails are an ideal medium for your holiday offers, providing immediate, personal contact with active shoppers. We will help you create an irresistible offer – and we’ll distribute it to 50,000 opt-in subscribers.

Only six positions are available per e-mail. Your 300×250 ad includes a link directly to your landing page or web site. (Hint: a strong offer will drive phenomenal click-throughs!)

But, do these e-mail coupons work? We’ll say. Last year’s results far exceeded national averages with an open rate of nearly 15%. Celestial Seasoning’s coupons had nearly 700 clicks on its individual coupon!

You still have time to reserve your ad spot in the New Year’s Eve Plans, Ideas & Getaways e-mail, going out to subscribers on Mon., Dec. 29.

Call 303.473.1400 by 4 p.m. Tues., Dec. 23. Ad spots are limited; call soon!

Posted in Advertising Opportunity, Digital Testimonials, Online Marketing, Testimonials | Comments Off

Boulder’s The Village merchants choose print plus digital for impact

When The Village Merchants Group needed to produce their annual coupon book and get it in the hands of their best customers, they put their trust in the Camera’s marketing and production teams to get their book produced, printed and mailed.

The merchants also added digital marketing to the mix for the first time, because they understand that effective advertising reaches consumers on multiple platforms to increase reach, frequency and brand awareness.

You can find The Village coupons online right now at VillageBoulder.com.

Digital advertising is an important part of your overall advertising mix, and our advertisers are experiencing great results from their cross-platform exposure.

The numbers bear this out: News media company Aftenposten has found that advertising that appeared in print as well as online resulted in a 35 percent better ad recall, 51 percent higher ad engagement, and an incredible 85 percent higher intention to take action than ads run in print alone.

We thank The Village Merchant Group for trusting us with their holiday coupon campaign this season. Business owners,  let us show you how we can help with all of your marketing needs.

From traditional to digital, we have you covered! Call 303.473.1400 today for a free consultation.

 Source: Aftenposten, 2013; Audience report, 2013; INMA, 2013.

Posted in Advertising Opportunity, Direct Mail, Online Marketing, Research, Testimonials | Comments Off

Digital specials build awareness, boost response rates

The Camera delivers content across multiple platforms, increasing your reach, frequency and brand awareness. Digital advertising is an important part of your overall advertising mix, and our advertisers are experiencing great results from their cross-platform exposure.

Here’s a great gift idea (and a digital ad that has been seen by thousands of locals) from Longmont’s Breeze Thru Car Wash, one of our long-time and valued advertising partners.12-16-2014 1-01-08 PM

Adding digital to your current print buy builds your exposure and frequency, and it allows you to connect with your audience where they are. It’s also a perfect way to round out your revenue as we head into the last of the holidays.

DailyCamera.com attracts more than a million unique visitors and more than 6 million page views every month. More than 991,000 pages of the Camera family’s breaking news and information are accessed every month via Droid, iPhone, Blackberry, iPad and other mobile devices. Our digital products include online, mobile, social, search engine optimization and e-mail marketing – and each one is designed to go big with your target market. Call 303.473.1400 for a free consultation.

Posted in Advertising Opportunity, Digital Testimonials, Online Marketing, Testimonials | Comments Off

These Welcome Back CU guides deliver big ad punch

Nearly 30,000 CU-Boulder students will be returning from winter break on Jan. 12. They’re looking for a favorite place to get a pizza, buy clothes, or take a Pilates class. And they bring millions of dollars of discretionary spending with them.

Let them know about your business in the Colorado Daily’s Welcome Back editions – a three-part set of glossy magazines with color on every page. These are the definitive spring semester guides to CU and Boulder, referred to throughout the season. They are placed in high-traffic spots on campus, and our Street Team puts the guides directly in the hands of CU students!

The Colorado Daily Welcome Back package offers you the power of print reach (48,800 consumers read it each week) and the power of our digital audience at ColoradoDaily.com, which receives more than 200,000 page views every month.

The first Welcome Back magazine, Outdoor Recreation, publishes on Weds., Jan. 14, followed by Student Life on Weds., Jan. 21 and Entertainment & Nightlife on Weds., Jan. 28.

Call 303.473.1400 by Mon., Dec. 29 to reserve your ad in these must-see special editions.

Sources: CU, 2013; CU Economic Impact Survey; Audience Report, September 2014

 

Posted in Advertising Opportunity, Colorado Daily, Event | Comments Off

We’ll help you connect with buyers on social media

Your brand’s ability to connect and influence customers on social networks is critical. Consider that 90 percent of customers recommend brands after social media interaction. That’s a powerful number.

Facebook fans and Twitter followers represent a significant opportunity to boost revenue and brand loyalty. If you haven’t tapped into these networks, our social media experts are ready to help you get started.

Our advanced targeting expertise lets you connect with all of the right people, so they’ll be more likely to click through to your website and connect.

We’re hearing great reports from advertisers, too. Beth Parish, advertising and promotion chair for the Boulder Chorale, says, “Thank you for helping the Chorale with its social media campaign. We are already seeing results.”

Big thanks to Matt Flood, our Director of Digital Solutions, for helping our advertisers leverage their social media to reach their business goals.

Matt is available to work with you, too. Just e-mail me at jill@dailycamera.com or call 303.473.1400 and we’ll get started!

Posted in Advertising Opportunity, Digital Testimonials, Online Marketing, Research, Testimonials | Comments Off

One buy gets you double exposure to CU grads, families

Saturday, Dec. 20 is graduation day at CU-Boulder. It’s also a great day to promote your message in the two most powerful media sources in Boulder Valley: the Colorado Daily and the Camera’s Friday Magazine.

Nearly 2,500 students will receive their degree, and we’ll be there when they do!

Commencement brings thousands of student family members and other visitors to Boulder.

The Colorado Daily will publish the names of all the graduates in its Winter Commencement Special Edition on Friday, Dec. 19. On graduation morning, the Colorado Daily’s Street Team will distribute copies of that edition to the graduates and their family members at CU’s commencement ceremony.

Free copies of Friday Magazine, with information about places to go and things to do while in town will be available for guests at nearly every hotel in Boulder.

Your ad will appear Friday, Dec. 19 in the Colorado Daily and Friday Magazine. It’s a one-two punch that delivers the CU market as well Boulder Valley consumers!

Reserve your ad space by 4 p.m. on Tuesday, Dec. 16 by calling 303.473.1400.

Posted in Advertising Opportunity, Colorado Daily, Daily Camera, Event | Comments Off

E-coupons let you connect one-on-one with customers

Opt-in emails are a powerful way to connect with your customers. Your ad is delivered along with content that subscribers look forward to reading.

Our holiday e-mail coupon program allows you to communicate with your target audience one-on-one. It’s the ideal medium for your holiday offers, providing immediate, personal contact with active shoppers. We will help you create an irresistible offer – and we’ll distribute it to 50,000 opt-in subscribers.

Only six positions are available per e-mail. Your 300×250 ad includes a link directly to your landing page or web site. (Hint: a strong offer will drive phenomenal click-throughs!)

December’s emails are themed for the holidays:

Holiday Gift Giving, (Keeping it Local) will be sent out on Tues., Dec. 9 and Tues., Dec. 16.

New Year’s Eve Plans, Ideas & Getaways goes out to subscribers on Mon., Dec. 29.

But, do these e-mail coupons work? We’ll say. Last year’s results far exceeded national averages with an open rate of nearly 15%. Celestial Seasoning’s coupons had nearly 700 clicks on its individual coupon!

Reserve your ad six days prior to each emailing date by calling 303.473.1400.

 

Posted in Advertising Opportunity, Digital Testimonials, Online Marketing, Testimonials | Comments Off

Engage new donors in this Season of Giving

Did you know, a third of all online donations to charities are made during December? It’s a fact.

 

Perhaps more remarkable: 22 percent of gifts are made in just the last two days of the year.

 

Non-profit organizations can benefit during this time of giving by capturing the attention of potential donors and volunteers.

 

Starting Sunday, Nov. 23 through the end of the year, the Camera will provide prime-time space for local area non-profits to share their stories, ask for donations and grow their volunteer base. The space is available at a reduced rate and includes a feature writer to help craft the giving story and build a relationship with our readers.

 

This is the season that brings out the best in most of us. The Camera’s holiday non-profit spotlights will create a warm, fuzzy feeling that’s certain to be the perfect storm for giving!

 

Three packages are available, starting as low as $250.

Individuals and businesses are invited to support this effort by sponsoring a spotlight for their favorite non-profits. Your sponsorship will be noted in the ad, including your logo.

 

Want to learn more? Just call 303.473.1400. Act now, and let’s work together to tell the world about your nonprofit group.

 

Source: Network for Good, The Chronicle of Philanthropy

 

Posted in Advertising Opportunity, Event | Comments Off