Cultivate your clientele with Outdoor Style

The time is ripe for marketing to yard devotees – the peak sales months for garden centers are April through July, according to the U.S. Census Bureau – and the lawn and garden market is juicy. The National Gardening Association reports that 72 percent of all U.S. households dug into their gardens in 2012, spending a total of $29.4 billion on their lawns and gardens. More DIY gardeners are planting food gardens than ever, something I can certainly relate to, as my backyard resembles a vegetable patch more and more every year (rabbit infestations and all).

I have plenty of local company. Boulder County is home to thousands of outdoor enthusiasts, from do-it-yourselfers to those whose thumbs aren’t quite as green. Of Boulder Valley adults, 90,300 are lawn and garden supply shoppers, 36,500 utilize landscaping services, 106,500 are homeowners, and 123,900 shop hardware and home improvement stores.

Our Outdoor Style page is the ideal turf for reaching these prosperous cultivators. Publishing every Saturday in the Camera’s Local section throughout spring and summer, the full-color Outdoor Style page showcases the best of the best in local gardening, landscaping, trees, lawn care, alfresco dining, patio furniture, outdoor renovation and more. Advertisers benefit from prominent placement as well as the opportunity to participate in our Tip of the Week feature.

Keep your business top-of-mind while your best customers are building their dream yards. Call 303.473.1400 today to place your ad in Outdoor Style.

 

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You know you’re the best. Now tell your audience.

CU-Boulder’s 31,000 students spend more than $240 million every year. The Colorado Daily reaches seven-of-10 of these impressionable, active spenders, as well as 28,800 local young professionals every week. We deliver nearly 48,900 readers weekly, plus thousands more who access the paper online and on the go via mobile devices.

Publishing on Monday, April 28 in the Colorado Daily and on ColoradoDaily.com, our 2014 CU & Boulder’s BEST keepsake edition announces the winners and runners up of the Daily’s annual reader’s choice awards in more than 80 categories. The section will be printed in full color with a glossy cover and promises to be one of our most popular editions.

When people are looking for businesses to frequent at CU and in Boulder, they turn to the Daily’s CU & Boulder’s BEST. Readers save the section and reference it all year long. And the online version is accessed repeatedly by locals and visitors alike.

The 2014 CU & Boulder’s BEST keepsake edition is your chance to tell your target audience why your business is the best, boost market share, invigorate your loyal customer base and create new fans. The section deadlines Monday, April 14. Call 303. 473.1400 today.

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Daily Camera drives record-breaking Camps Fair attendance

The Daily Camera’s free Summer Camps Fair last Saturday was a smashing success. Attendance hit an all-time high, driven by print and digital advertising, including sliding billboards, online wallpaper and Facebook engagement ads. It was a fantastic example of the power of the Camera, as well as the crowd-drawing potential of a compelling, relevant event.

“I was told many times that it was the best fair yet,” wrote Shawn Rodine, the Camera’s director of advertising and representative at the Camps Fair. “The individual camps did a great job of having interactive booths, and I was told by several camps that this event gives them more registrations than any other efforts during the entire year!

“Parents were incredibly grateful to have such a fun event and the ability to meet so many different camps at one place. A fun time was had by all, as you can see from the pictures.”

The Camera delivers your audience – in print and online, via social media and mobile devices, and on the ground in the community with events like our Summer Camps Fair. Call 303.473.1400 to put the power of the Camera to work for your business.

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Business help wanted for Colorado Business Reads book drive

Executives Partnering to Invest in Children (EPIC) will be joining forces with Lt. Gov. Joe Garcia and a broad coalition of Colorado partners to lead the 4th annual statewide book drive, Colorado Business Reads, for children from birth to 8 years old. The goal is to create public awareness of and support for the importance of summer reading with an adult. Your business can make a big difference in the drive by placing a collection box at your site and encouraging the donation of new and gently used books.

In 2013, Colorado Business Reads distributed 3,555 books from 22 collection sites to Boulder County children without in-home libraries. The Camera and Times-Call collected 934 books in our offices alone. We were proud to help then and are delighted to pitch in again this year by providing collection sites and sponsorship.

Helping couldn’t be easier. All you have to do is find a spot for the Colorado Business Reads box. Locally donated books will be picked up by community volunteers and distributed to families in need throughout Boulder County.

Reading to children is so important – for language acquisition, school preparation and a lifelong love of learning. EPIC hopes to give as many parents and children as possible the chance to learn and grow together with its upcoming book drive.

For more information about the drive, visit coloradoepic.org. If your company would like to make a difference by participating in Colorado Business Reads, contact EPIC at david@coloradoepic.org or 303.829.0857.

 

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Longmont and Loveland’s Arts and Entertainment Spotlight delivers entertainment, value

Introducing A&E Spotlight, Longmont and Loveland’s best event planner. Publishing every Friday, the Times-Call’s and Reporter-Herald’s new weekend entertainment section will feature can’t-miss places to go and things to do in Longmont, Loveland and the neighboring c3-13-2014 6-20-14 PMommunities – like ours.

A&E Spotlight brings the Front Range entertainment scene – theater, movies, music, nightlife, dining, breweries, art, community events, activities for kids and families, and much more – to life for readers and advertisers alike.

A&E Spotlight will deliver 66,000 active, affluent consumers every week. It’s a great buy on its own, and an even better addition to your Friday Magazine buy.

We’ve got the Front Range’s entertainment news covered. Our front and back page spots have already sold out for the first several issues; call 303.473.1400 today to reserve your space.

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Happy birthday Daily Camera: 123 and better than ever

On March 17, 1891, the Camera became a daily newspaper. The name Camera was adopted because our founders envisioned a publication with more illustrations than most newspapers of that time.

We’ve been honing our vision and changing to fit the needs of our community ever since. The Camera started as a morning daily, changed to an afternoon Monday through Saturday paper in 1893, and hit our stride as a morning daily again in 1981. Ours was one of the first local newspapers to publish online in 1996.

During the course of the Camera’s long history, we’ve been owned by entrepreneurs, families, and corporations. But the truth of the matter is, our heart and soul have always belonged to this community. We were, are, and always will be your No. 1 news source.

The Camera has delivered your news and supported our shared community for 123 years now. These are points of personal pride to us. And though we certainly don’t look the same as we did 100, 50 or even one year ago, our mission is the same today as it’s always been: To deliver essential, informed and relevant news to our readers and unparalleled business opportunities to our advertising clients.

It feels good to be another year wiser. We’re looking forward to the next 123.

 

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Power of Two: Search marketing + display advertising

Search marketing drives research and intent. Of Web surfers, 71 percent expect leading brands to be on top of the search results page and 36 percent associate placement with company prominence. These surfers are your target audience: 82 percent use the Internet to search for local products and services (that’s you). To reach the thousands of local consumers conducting online searches every day, you need to be on that first page of results. The Camera’s search marketing services can help.

Online display advertising drives brand awareness and consideration. In a world of questionable online sources, newspaper websites are known, trusted local commodities. The Camera offers a complete digital package that delivers more than 11 million display and mobile impressions monthly.

Together, search marketing and online display advertising drive purchases. When combined, search and display result in a 22 percent lift in conversions over using search alone. The Camera’s customized, multimedia offerings make your business top-of-mind with your best audience, who will be able to find you easily, take action and establish a positive relationship right out of the gate.

When you work with us, you work with certified, local staff who are both dedicated to your account and search marketing experts. The Camera is one of only 17 Google SMB Premiere Partners. You’ll enjoy one-on-one service coupled with trackable results. Call 303. 473.1400 today for details and a free consultation.

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Help honor the outstanding women in the Boulder community

Our community is full of amazing women. I am surrounded by them here at the Camera, I interact with them daily around town and I meet more of them all the time. Don’t you? Let’s take a moment to appreciate the standout women in our lives and nominate them for a Women Who Light the Community award.

The Boulder Chamber Business Women’s Leadership Group annually honors women who have made significant contributions through innovations and a committed effort to address a meaningful business or community need. Nominees must live, work or have a business/community project in Boulder County, and must have taken a leadership role in contributing to the business community, the arts, education, health care, sports or the environment.

Nominations should identify the need or innovation, describe how the need was addressed by the candidate, describe how the nominee models the behaviors and actions that reflect what we value in our community, and include contact information for the nominee and nominator. E-mail your nomination(s) to events@boulderchamber.com or visit boulderchamber .com for more information.

Winners will be honored at the 19th annual Women Who Light the Community luncheon on Thursday, June 5 at the Lionsgate Events Center in Lafayette.

The Camera is proud to sponsor the event and the awards. We love to give credit where credit is due, and our community is overflowing with award-caliber women. Do your part and submit your nomination(s) by Tuesday, March 25.

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Set up summer: Visit free, fun Camps Fair tomorrow

Both my girls have had wonderful experiences at programs we learned about through past Summer Camps Fairs presented by the Camera and the American Camp Association. To say they’re excited about discovering new opportunities for adventure at this year’s Fair is a gross understatement.

The free Summer Camps Fair will be held tomorrow from 10 a.m. to 2 p.m. at the East Boulder Community Center (5660 Sioux Drive, Boulder). Don’t miss this great opportunity to gather information about scores of exciting summer programs for kids, including: Avid4 Adventure, Bixby School, Boulder Country Day School, City of Boulder Parks and Recreation, Broomfield Academy, Colorado Mountain Ranch, CU Science Discovery, Educo Leadership Adventures, Experiential Learning Associates, Flatirons Gymnastics, Friends’ School, Living Arts School, Quest Rocky Mountain Day Camp, Rocky Mountain Theatre for Kids, Single Track Mountain Bike, The Spot Bouldering Gym, Thorne Nature Experience, Wilderness Journeys, Women’s Wilderness Institute, Xtreme Altitude Gymnastics and YMCA of Boulder Valley.

The Camps Fair will also have a slew of free, fun activities for kids, including a climbing wall, a bouldering bus, face painting, leather stamping and coloring. You can also enter to win a City of Boulder Parks and Recreation family splash pass valued at $330 and a YMCA of Boulder Valley family membership valued at $1,095. Give your kids a day and a summer to remember. Take a few minutes out of your day to visit us and play at the Camps Fair tomorrow.

 

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Sticky notes deliver lasting impact with pizzazz

Want to be top-of-mind? Put your message top-of-paper. The front page of the Camera is the most widely read page of the paper. This is hardly shocking information, but did you know that consumers are 40 percent more likely to notice and remember the first ad they see in a given sitting?

Sticky notes on the front page of the newspaper guarantee a lasting reference that can be removed and placed in a convenient location. Combine those features with our exclusivity policy and the ability to add an online e-note for a song, and you have a powerful opportunity.

Our 3-inch by 3-inch sticky not3-13-2014 6-17-47 PMes are great for specials, sales, bounce-back offers, instant couponing, fundraisers, announcements, games/contests and creating brand awareness. They are also perfect for holiday events, sales and promotions, particularly since we offer notes in a variety of fun shapes, like the shamrocks pictured here for St. Patrick’s Day.

Call 303.473.1400 today to make a lasting impression on your audience with a sticky note on the front page of the Camera (and/or the Colorado Daily, Enterprise, Colorado Hometown Weekly, Times-Call and Reporter-Herald).

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