Graduation is here, and visitors are looking for things to do

Saturday, May 9 is graduation day at CU-Boulder. It’s also a great day to promote your business in the two most powerful media sources in Boulder Valley, the Colorado Daily and the Camera’s Friday Magazine.
Nearly 6,000 students will receive their degree and 15,000 visitors are expected for graduation, and we’ll be there when they do.
The Colorado Daily will publish the names of all the graduates in its Spring Commencement Special Edition on Friday, May 8.
On graduation morning, the Colorado Daily’s Street Team will distribute copies of the edition to the graduates and their family members at CU’s commencement ceremony.
Free copies of Friday Magazine, with information about places to go and things to do while in town, will be available for guests at nearly every hotel in Boulder Valley.
This is one of the biggest days for the Colorado Daily. Graduates will be scouring it for their names and parents will appreciate having something to read during the long ceremony. Everyone will be looking for places to celebrate afterwards and things to do for the rest of the weekend.
Call 303.473.1400 by 4 p.m. Tuesday, May 5 to reserve your space.

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Fun and games? Contests are smart business, too.

You may have put away your skis for the season, but I bet your ears will perk up when I say, “Free season pass!

That’s right,4-8-2015 12-57-07 PM you still have a few days left to enter to win the free Adult Super Value Pass at Eldora Mountain Resort for the 2015-16 season.

Go to Eldora’s Facebook page and “like” Eldora, then click on the big red “Enter to Win” button and enter the drawing for the free pass. The contest ends April 12 at noon, so get clicking.

Eldora Mountain Resort’s social contest is a great example of the many social marketing programs we can create for you. In fact, this looks like one of our biggest yet, with more than  1,000 entries. You could be the lucky one!

Business owners, “gamification” marketing is hot, and contests are a great way to engage with your customers. We can tailor a program that fits your marketing strategy and your budget.

Our contest packages include print, social and digital impressions, and they are guaranteed to help your brand and grow your fan base!

Want to sponsor a contest? Give us a shout at 303.473.1400 today to learn all about it.

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You are invited to join us at the Pacesetter Awards

You are cordially invited to join us in honoring local luminaries at the 2014 Pacesetter Awards & Luncheon on Tuesday, April 21, 11:30 a.m. at Millennium Harvest House, 1345 28th St. in Boulder.

Presented since 1985, the prestigious Pacesetter Awards recognize people who have made significant contributions in the areas of arts and entertainment, community service, education, the environment, quality of life, and science, medicine or health.

Our 2014 honorees and categories are: Arts & Entertainment: Karen Romeo; Community Service: Cynthia Schmidt; Education: Laura McDonald; Environment: Rafael Salgado; Business: Dave and Dee Hight; Quality of Life: Tara Schoedinger; Science/Medicine/Health: Helen Balis; Youth: Genevieve “Vivi” Gregorich; Lifetime Achievement: Spenser Havlick; Luminary Award: Laurie Paddock.

Tickets are $35 for guests and  $10 for former Pacesetters. Your group can reserve a table for up to ten people for $350.

To purchase tickets, visit dailycamera.com/pacesetter.

Please RSVP by April 14 to ensure availability.

This is a wonderful opportunity to recognize the people who have given so much to make our community a better place to live.

I hope to see you there!

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Longmont Magazine delivers active, affluent market

The speed of living kicked up a bit recently in Longmont.

The city has gotten national attention for being among the first to offer high-speed, fiber optic Internet to its citizens. That’s fitting for the business, technology and residential hub that Longmont has become today. There’s a lot going on!

Residents who want to know more and do more in Longmont will be reading the Summer issue of Longmont Magazine, the quarterly entertainment magazine distributed inside the Longmont Times-Call as well as at rack stands around town. Each issue is full of in-depth community news, local personalities, places to go and things to do.

Advertisers, Longmont Magazine is the perfect vehicle for reaching these active consumers.

The Summer edition publishes in the Times-Call on Sunday, May 17.

Call 303.473.1400 today to grab the attention of the $1.5 billion Longmont market (ask about our special group pages and restaurant rates).

Call your advertising representative to reserve ad space by Friday, April 17.

Posted in Advertising Opportunity, Longmont, CO Marketplace | Comments Off

Daily Camera’s Locally Owned showcase delivers A section views

We’re pretty loyal to our local businesses here in Boulder County. We like what they add to our choices as consumers, and appreciate the boost they give to our local economy. If you are a business owner, you know what I’m talking about. But what do your customers know about your business, or the people behind your brand?

Locally Owned is a weekly showcase of locally owned businesses and offers, appearing every Monday in the Camera’s A section. This is a high-visibility place to promote a sale, build brand awareness, or perhaps take the social media approach and post a big picture with a caption and your logo. Who knows?

Join Art Cleaners, Carpet One, Taylor Moving, One Boulder Fitness, The Academy, the Amazing Garage Sale, Flatirons Running and many more businesses who are being seen in the A section in Locally Owned.

Advertisers who sign up for 13 weeks or more will qualify for a free Business Spotlight profile – an extended platform for telling your business story through marketing content.

Your weekly investment starts at just over $100, and we offer generous discounts when you sign up for extended campaigns. Call 303.473.1400 to talk to your advertising representative and reserve your ad today.

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SMB owners: We want your input in this market survey

I want to invite you to join us in a new project. The Daily Camera is working with the Local Media Consortium (LMC), Borrell Associates and other industry partners to develop a better understanding about how small and medium-size business owners (like you and your company) are spending and planning for their advertising and marketing efforts now and through 2015. Our goal in collecting this information is to help serve you better now and in the future.

I would personally appreciate it if you would complete the survey by going to surveymonkey.com/r/Daily_Camera-Boulder_CO. It should only take about 15 minutes to complete. Borrell Associates will share results of the survey with us and we will share with you – along with your comparative ad and marketing scores.

The results will help you compare your traditional media, online, digital, and mobile ad and marketing spending with other SMBs. And you’ll be entered into a sweepstakes to win a new Apple iPad!

Thanks in advance for your participation. And watch this space for the results!

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Time to nominate for Women Who Light the Community

The Boulder Chamber is currently accepting nominations for honorees for its Women Who Light the Community event. Now in its 20th year, this annual event is produced by the Boulder Chamber’s Business Women’s Leadership Group.

Do you know a local woman or girl who has made a significant contribution to addressing a meaningful business or community need? Someone who saw a need, and figured out how to fulfill it? This is the perfect way to recognize your own everyday heroes.

Nominees must reside or work in Boulder County, have demonstrated a leadership position, and have contributed to the business community, the arts, education, health care, sports or the environment.

The Emerging Youth Leader Award is also seeking nominations for exceptional girls age 5-18 or K-12 who have demonstrated leadership skills in their community.

It’s easy to make your nomination online at boulderchamber.com (look for the link to Women Who Light the Community, then click on the nomination survey button).

Winning nominees will be honored by the Boulder Chamber at the awards dinner on Wednesday, June 10, 7 to 9 p.m., at the Lionsgate Event Center in Lafayette.

The Camera is proud to be a sponsor of the Boulder Chamber’s Women Who Light the Community awards and event, and I encourage you to send your nominations in now.

Read more from Jill at dailycamera.com/bytheway

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Put the power of POW! to work for you

4-2-2015 2-06-20 PMGet your advertising offer front and center with the Colorado Daily’s POW! Your ad will be featured on the front page of the Colorado Daily, so you’ll get high visibility and plenty of first-impression mojo.

Distributed Monday through Friday to CU’s campus, The Hill and throughout the City of Boulder, the Colorado Daily is a free community newspaper that covers the issues that matter most to readers – from hard-hitting local news to entertainment, music, sports and dining out. There’s no better way to reach Boulder’s young and active consumers than the Colorado Daily. Your investment also gets you an in-feed post on the Colorado Daily’s Facebook and Twitter pages.

Together, your print and online ad will reach more than 30,000 daily readers and 27,000 social followers – 57,000 targeted impressions for just over $250.

CU-Boulder’s students spend more than $240 million every year. The Daily reaches seven-of-10 of these spenders. Here’s your chance to grab their attention from the get-go.

Only two POW! positions are available each day. Call us now at 303.473.1400 to reserve your ad.

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Page 2A To Do List: promote your event, drive attendance

3-30-2015 1-27-28 PMHow does your day look today? Busy, right? This calls for careful planning.

Thousands of Camera readers turn to the Page 2A To Do List when they are planning their day. Page 2A is the concise, daily list of What’s What (and the Whens and Wheres) in Boulder. I think of it as “the place to watch if you want to know what makes Boulder special.”

If you are planning an event and want to get the word out quickly, we have a way to put your ad front and center for our readers when they are looking for things to do.

The Camera’s To Do List ad is dedicated exclusively to events, like art shows, festivals, lectures, classes, tastings, trunk shows, outdoor and sporting events.

The high visibility location is designed to drive attendance, and drive it quickly.

Your investment of only $280 also includes a posting and tweet to the Camera’s 74,000+ (and growing) Facebook fans and Twitter followers.

Call 303.473.1400 to schedule your To Do List ad three days prior to publication (pending availability). You can purchase up to three insertions per month for your event.

You’ll like the eventful results!

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What’s so funny? It’s Colorado Daily’s April Fool’s edition

AprilFoolWho doesn’t love a great prank? After all, one good prank deserves another, and you know what they say about payback.

We’re getting into the April Fool’s Day spirit here. The news team at the Colorado Daily is working hard, putting together an all-for-fun satirical edition that will poke good natured fun at local CU and Boulder news on April Fool’s Day, Wednesday, April 1.

Headed by the Colorado Daily’s editor, the hilarious Christy Fantz, and featuring the work of Colorado Press Association award-winning humor columnist Jeanine Fritz, the April Fool’s edition will turn the laughs up to 11 with news bits about local life that are too good to be true, but sometimes you’re just not sure.

The April Fool’s day edition is  always one of the Daily’s most popular and best-read editions, and for good reason.

You’re invited to join in on the tomfoolery, have some fun with your ad and reserve your space by Monday, March 30.

Premium positions are still available. No kidding – call us today at 303.473.1400.

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