Put your people skills to work in our call center

Our call center in Boulder is looking for a Classified Advertising & Obituary Coordinator to join its team.  If you have a positive attitude with a solid work ethic to back it up, you might be the right fit!

This position is perfect for self-starters who are goal-driven, with the ability to deal with customers in an efficient, professional manner.  The position will also work closely with funeral homes and families coordinating Obituaries in our newspapers.

Bring your strong organizational skills to handle multiple projects in a fast-paced environment and be detail-oriented while meeting daily deadlines. The ideal candidate will have at least one year of customer service experience, strong computer skills, experience with MS Office (Word & Excel), solid grammar and spelling skills, and a high level of typing accuracy. Experience with Mac platforms and InDesign is a plus. High school education or equivalent is required.

This is a full time position, working Saturday through Wednesday. Are you qualified and interested? Send your resume and a cover letter telling us why you are the ideal candidate to: jobs@dailycamera.com or mail to Prairie Mountain Publishing, Attn: HR-Classified/Obituary Coordinator, 5450 Western Avenue, Boulder, CO., 80301.

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Give your customers the mobile-optimized GreenLight

Shoppers love coupons! In fact, 96% of shoppers have used a coupon in the last 3 months. Over half of these shoppers say that they use coupons because they want to try new products and services.

Advertisers, you can capitalize on the power of coupons with our GreenLight coupon package.  The 2015 GreenLight coupons are all (cue Madonna…) fresh, shiny and new! They are digital and mobile-optimized, making them even easier to  use and instantly redeem.

Our new interactive GreenLight coupon site features SEO-charged content with information about your business, click-to-call, click-to-website and driving directions listed with your ad.

GreenLight coupons are also available in print, with coupon books distributed monthly to over 78,000 households across Boulder County. Choose from three market distribution zones to target your audience, or blanket the market with your offer, running in all three zones.

GreenLight coupons are promoted on our social sites to drive even more shoppers to you. It’s not too late to reserve your space in March GreenLight coupons. Call 303.473.1400 by Weds., Feb. 4 to get your special offer in front of thousands of active, shopper households!

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Valentine’s Day email will reach 50k Boulder County men

Valentine’s Day is just around the corner. Are you ready?

Chocolatie1-16-2015 10-27-58 AMrs, florists, restaurants, jewelers and many other business associated with the holiday are making their plans for another big event.

Of course, Valentine’s Day is a special day for “everyone,” (a lot of people even buy gifts for the pets!) but you can be sure that there are thousands of men in Boulder County who would love some professional help picking out the perfect gifts.

Are you an advertiser who sees an uptick in sales for Valentine’s Day? I’ve got a great offer for you.

Promote your products and services to 50,000 men in Boulder and Boulder County with your 300×250 ad in our Valentine’s Day direct group email. It’s an easy and affordable way to get your special offer in front of a whole lot of shoppers, and you’ll reap some sweet rewards.

The Valentine’s Day group email goes out on Tuesday, Feb. 3. Reserve your ad spot by Monday, Jan. 26 by calling 303.473.1400.

 

 

 

 

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Nonprofit groups improve the lives of thousands

The Camera is proud to support 120 local nonprofit organizations every year with our time, talent and more than $2 million of support. And we love to recognize their successes!

I received the following notes from three groups the Camera recently sponsored. I hope you’ll take a moment to look into the great work they’re doing in our community.

“Thank you so much for your generous in-kind donation this year. Because of partners like you, we are able to provide hundreds of families in our community with the critical support they need,” said Ashley Anderson from the Emergency Family Assistance Association.

Jane Lewis from the Boulder Chamber wrote, “Thank you for your continued partnership and support of the Esprit Entrepreneur event. We value your membership with the Boulder Chamber.”

Caroline Goosman at the Boulder Shelter for the Homeless emailed to say, “Thanks for your support on Colorado Gives Day. The Daily Camera’s donation of ad space for the 22 Boulder County human services non-profits made a huge difference in our success. Partnerships with organizations such as the Camera make each of our missions stronger.”

Learn more at:

  • efaa.org
  • boulderchamber.com
  • bouldershelter.org

 

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Realtors, are home buyers able to find you online?

A study of online behavior has reported a 50% increase in searches and 45% increase in website traffic that resulted from users having seen a display ad.1-16-2015 11-10-39 AM

In real estate, the path-to-purchase often starts with browsing available properties on Realtor websites.

If you are a Realtor, you want to be sure all those home buyers can find you!

That’s where we can help. We’ll create a Google ad campaign that targets motivated home buyers, at the very moment they are actively in search mode.

The Camera is one of 20 Google Premier SMB Partners in the world. We have expertise working with AdWords, our local market and the Google technologies that support advertising performance. We know what it takes to drive traffic both online and on foot:

  • Campaign management, from setup to optimization
  • Detailed reports with meaningful metrics
  • Marketing guidance to help you manage your marketing programs, making it easier for you to focus on running your business

When you sign up today, we’ll even give you $250-$500 in free Google  AdWords credit! Call 303.473.1400 to get started.

Source: Online Publishing Assoc., Nielsen/NetRatings, Google internal data, 2012. Forrester Consulting.

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We’re proud to support 120 local nonprofits, here’s why

We’re proud to support 120 local nonprofits, here’s why The Camera is proud to support 120 local nonprofit organizations every year with our time, talent and more than $2 million of support. And we love to recognize their successes! I received the following notes from two groups the Camera recently sponsored. I hope you’ll take a moment to look at the great work they are doing.

Intercambio’s mission is to build understanding, respect and friendship across cultures through educational and intercultural opportunities. They recently hosted their annual La Fiesta fundraiser, and Kristine Edwards, Marketing & Development Director, wrote, “Thank for helping La Fiesta raise $42,000 of its goal to provide English classes to students this spring! We appreciate all the support we receive from the Daily Camera… all of your support changes the lives of our students.”

The Family Garden parenting resource center offers education, inspiration and community for families. Family Garden’s Debbie Lane said: “Thank you from the bottom of my heart for supporting the Family Garden. Because of your generosity, many families found out about our event. We had more than 122 families join us for the Family Harvest Festival!”

Learn more, become involved:

• Intercambioweb.org

• Family-Garden.org

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200+ pre-owned autos at FrontRangeTentSale.com

A giant of an auto sales event starts today – and it’s happening right now on your desktop, laptop or mobile device and inside the print pages of the Boulder Daily Camera, Longmont Times-Call and Loveland Reporter-Herald.

It’s the FrontRangeTentSale.com online auto sale, featuring the entire inventories of pre-owned autos from Bolder Cars, Flatirons Subaru, Gebhardt Volkswagen, Loveland Ford Lincoln, Prestige Chrysler Dodge Jeep Ram, Valley Chrysler Dodge and Valley Nissan/Subaru.

The Front Range Tent Sale is just about the easiest way to shop for a quality pre-owned car. If you’re reading the print version of this column, you’ll also find the Front Range Tent Sale ads in today’s paper, just a few pages away.

Auto dealers, we invite you to join this two-week event, held every month and supported with aggressive print and digital promotion across Broomfield, Boulder and Larimer counties.

Your ad package includes your best deals in the Camera, Times-Call and Reporter-Herald; your entire inventory listed online; banner ads linking to FrontRangeTentSale.com; ads on the Google network; and e-mails sent to 150,000 auto consumers.

Call your sales consultant today or Mary Romano at 303.473.1450 to join the sale!

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School Choice Fair brings parents, schools together

Parents of school-age children 12-17-2014 9-01-13 AMare choosing schools right now for their students.

To help their search, the Camera will again present its annual School Choice Fair on Thursday, Jan. 8 from 3:30 to 6:30 p.m. at the Millennium Harvest House, 1345 28th St., Boulder.

Local families come to the fair to learn about the educational options in Boulder and Broomfield counties.

This year, families can meet with representatives from Bixby School, Boulder Country Day School, Broomfield Academy, Boulder Valley Schools, Boulder Explore, Catalyst High School, Dawson School, Friend’s School, Mackintosh Academy, Mountain Shadows Montessori School, Nativity of Our Lord School, Prospect Ridge Academy, Running River School, Shepherd Valley Waldorf School, Shining Mountain Waldorf School, Watershed School and the YMCA. Others schools are expected to attend, as well.

Advertisers, your participation offers a perfect opportunity to reach local parents! The event will be promoted in print, online, and social marketing. Booths are limited. Call 303.473.1400 to reserve your space by Tues., Dec. 23.

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E-coupons connect directly with your target audience

Opt-in emails are a powerful way to connect with your customers. Your ad is delivered along with content that subscribers look forward to reading.

Our holiday e-mail coupons delivers your ad directly to the inboxes of your target audience, one-on-one.

Subscriber e-mails are an ideal medium for your holiday offers, providing immediate, personal contact with active shoppers. We will help you create an irresistible offer – and we’ll distribute it to 50,000 opt-in subscribers.

Only six positions are available per e-mail. Your 300×250 ad includes a link directly to your landing page or web site. (Hint: a strong offer will drive phenomenal click-throughs!)

But, do these e-mail coupons work? We’ll say. Last year’s results far exceeded national averages with an open rate of nearly 15%. Celestial Seasoning’s coupons had nearly 700 clicks on its individual coupon!

You still have time to reserve your ad spot in the New Year’s Eve Plans, Ideas & Getaways e-mail, going out to subscribers on Mon., Dec. 29.

Call 303.473.1400 by 4 p.m. Tues., Dec. 23. Ad spots are limited; call soon!

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Boulder’s The Village merchants choose print plus digital for impact

When The Village Merchants Group needed to produce their annual coupon book and get it in the hands of their best customers, they put their trust in the Camera’s marketing and production teams to get their book produced, printed and mailed.

The merchants also added digital marketing to the mix for the first time, because they understand that effective advertising reaches consumers on multiple platforms to increase reach, frequency and brand awareness.

You can find The Village coupons online right now at VillageBoulder.com.

Digital advertising is an important part of your overall advertising mix, and our advertisers are experiencing great results from their cross-platform exposure.

The numbers bear this out: News media company Aftenposten has found that advertising that appeared in print as well as online resulted in a 35 percent better ad recall, 51 percent higher ad engagement, and an incredible 85 percent higher intention to take action than ads run in print alone.

We thank The Village Merchant Group for trusting us with their holiday coupon campaign this season. Business owners,  let us show you how we can help with all of your marketing needs.

From traditional to digital, we have you covered! Call 303.473.1400 today for a free consultation.

 Source: Aftenposten, 2013; Audience report, 2013; INMA, 2013.

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