Tour of Homes guide will showcase builders, retailers

3-6-2015 12-13-26 PM   Plans are underway for the Spring 2015 Flatirons Tour of Homes, which will be presented during the first two weekends of May (May 2-3 and 9-10). The thousands of potential home buyers expected to attend will not only be dreaming about which home to buy, but how to furnish, decorate, remodel, landscape and secure their dream come true.
The official Flatirons Tour of Homes guide will publish inside the Daily Camera, Longmont Times-Call and Denver Post (Boulder/Broomfield County zones) on Sunday, April 27.
The guide will also be distributed at participating show homes, builder offices and retailers, and featured online for a full year at FlatironsTourOfHomes.com, DailyCamera.com, Times-Call.com, ColoradoDaily.com and BroomfieldEnterprise.com.
This glossy color magazine is a prime showcase for home builders and Realtors – and it’s an equally fantastic product for retailers (furniture, windows, fabrics, lighting, nurseries) as well as service providers (security systems, insurance, financial planning, housekeeping, landscaping, painting).
Put your message in front of your best audience with the Tour of Homes magazine. The deadline for partnership packages – including custom content and premium placement – is Monday, March 23.
Call 303.473.1400 today.

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That first impression? It happened before they walked in.

A whopping 83 percent of U.S. consumers do online research before buying at brick-and-mortar stores. They’re searching with their laptops, tablets and smartphones. They’re consulting online directories and soliciting recommendations from social media networks.
They’re ready to shop. And you’re ready to be noticed!
Our specialized SMB marketing team will get you in the loop – and fast. We’ve got targeted solutions for your whole business.
We can create an instant web presence for your business through a SEO-rich, mobile-optimized and social-friendly website – for less than $400!
Then, we’ll get to work on  building out your online footprint so that you get:
• Online directory clout with accurate, SEO-boosting, constantly updated content across more than 60 online directories
• Mobile presence with
click-to-action functionality in a matter of days, not months
• Lots of friends with social media content that grows your fan base and loyalty
Let your customers discover what’s great about your business. Our SMB team is ready to show you how.
Call 303.473.1400 today and let’s get started on building your online presence.

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Dayparting delivers your advertising at just the right time

     Now you can reach consumers when they’re most likely to want and respond to your advertising, with the Camera’s Mobile Dayparting program.
Dayparting leverages the tactic of delivering your advertising during the times of day when it is going to get the most response. You can customize your campaign to show your ads during just a part of the day – or on certain days – when your top customers are online.
Think about it… if you own a great deli with award-winning sandwiches, the time to tell people about it is while they’re making lunch plans.
A large share of online sales happen during mid-day, and evenings are prime time for hotel, lodging and travel purchases.
Promote your venue and events all weekend long as consumers are planning what to do and where to go.
We can help you decide which of our three prime-time dayparting slots is right for you:
• 10:30 a.m. to 1:30 p.m.
• 1:30 to 4 p.m.
• 4 to 7 p.m.
Speaking of time, there’s no time like the present. Give us a call at 303.473.1400 to find out how dayparting can boost your business.

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Survey says: the power of local media remains strong

I love a good news day. We’ve received the results of a recent citizens survey conducted by the City of Longmont, and they reveal that 51 percent of respondents say they read the Times-Call frequently, making it the most read source for local news. Congratulations to our sister newspaper in Longmont for delivering the lion’s share of their market – in print and online!
Community newspapers continue to be the preferred source for local news, according to a study conducted for the National Newspaper Association. Seven-of-10 respondents read a community paper at least once a week. More than half had either clipped a story from their print newspaper or saved a link from the newspaper’s website in the past year.
No matter how you access our content, you can count on us to deliver our community’s news better than any other source.
Our family of publications is Boulder County’s No. 1 source for local news – in print, online, via mobile devices and social media. No other local advertising vehicle offers the reach, results, expertise and options that we do. Call 303.473.1400 today to partner with the market leader.

Source: Audience Report, 2013, National Newspaper Association

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Is your business one of CU and Boulder’s BEST?

I meet people every day who are working hard to provide the best service, the best value, the best price. I bet you do, too.
Now’s your chance to tell everyone about the best running store, natural foods store, or salon where you got that haircut everyone raved about.
The annual Colorado Daily people’s choice awards, CU & Boulder’s BEST, showcase the people, places and things that make Boulder a wonderful place.
Voting begins on March 9, so now’s the time to remind your staunch supporters to make their voices heard and vote for your business.
Become a BEST advertiser and pump up your fan base. Your ad runs on both a targeted in-paper and online ballot. Your message will also appear in the 2015 CU & Boulder’s BEST keepsake edition publishing on Monday, April 27. You may even qualify for preferred placement.  CU & Boulder’s BEST is one of the biggest advertising opportunities of the year. It’s your chance to earn bragging rights, boost market share, invigorate your loyal customer base and create new fans.
All three ballots (Food & Drink; Entertainment, Health & Fitness; Shopping & Services) deadline on Tuesday, March 3.
Call 303.473.1400 today to place your message.

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Longmont Times-Call Community Review is a keepsake portrait

How would you like to meet 100 influential movers and shakers in our community? The Longmont Times-Call’s annual Community Review will introduce 100 faces and names in a keepsake portrait of our times.

Advertisers, you can be part of this award winning magazine and garner notice for your business. Your advertising message will reach more than 56,200 Times-Call readers, and a fast growing online audience of 1.1 million monthly page views.

The Community Review appears in the Sunday, March 29 Times-Call, full of compelling features for long shelf-life and avid readership in a multimedia platform. That’s valuable exposure and good advertising!

Besides display ad packages, there are opportunities for high-visibility, low-cost group pages. Themes include Heritage (celebrate your many years as a local business); Women in Business; Tribute to Volunteers (thank your favorite volunteer hero) and Just 4 Kids. Longmont Chamber Directory advertisers qualify for a 25% discount!

Don’t miss this opportunity. Call 303.473.1400 to reserve your ads by March 5.

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Pump up your fan base with CU and Boulder’s BEST

Does the “average” excite you? Of course not. But the best… yes, that gets our attention. Where do you find the best coffee, or the best bike tune-up? What’s your favorite concert venue?

The annual Colorado Daily people’s choice awards, CU & Boulder’s BEST, showcase the people, places and things that make Boulder a wonderful place.

Voting begins on March 9, so now’s the time to remind your staunch supporters to make their voices heard and vote for your business.

Become a BEST advertiser and pump up your fan base. Your ad will run on both a targeted in-paper and online ballot. Your message will also appear in the 2015 CU & Boulder’s BEST keepsake edition on Monday, April 27. You may even qualify for preferred placement.

This year we are going large on social marketing and mobile takeover ads promoting CU & Boulder’s Best voting.

CU & Boulder’s BEST is one of the biggest advertising opportunities of the year. It’s your chance to earn bragging rights, boost market share, invigorate your loyal customer base and create new fans.

All three ballots (Food & Drink; Entertainment, Health & Fitness; Shopping & Services) deadline on Tuesday, March 3.

Call 303.473.1400 today to place your message.

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Let an advertiser tell you about our personal service

I often hear from advertisers who are pleasantly surprised when they come to the Camera after a bad experience elsewhere. They like all the advertising options: print, online, mobile, social, direct email and more that attract millions of impressions every day.

But the real secret behind our customer satisfaction is our people, our local marketing professionals, media specialists and graphic designers who are invested in your success.

Kathleen McGarry, director of admissions at Jarrow Montessori School, recently shared some very positive comments about one of our sales consultants, Billy Magrini. “I have worked with Billy for four years now… he has been tremendously helpful and insightful. I can’t say enough about my work with Billy and all that he has taught me about the market here, as I was a ‘new kid on the block’ a few years ago. I recommend him and frequently do so, to all my colleagues who are looking to have good visibility and an excellent way to grab market share, whether through print or digital, here in the Boulder area.”

Excellent customer service and a genuine interest in your success are just part of the package here. The Camera is Boulder County’s No. 1 source for local news and information. Call 303.473.1400 today to experience the Camera difference.

Read more from Jill at dailycamera.com/bytheway

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Reach planning parents with our Summer Camps guides

The Camera’s advertising and marketing services really deliver, and here’s proof.

Our recent School Choice Fair and special section delivered some great results for our partners. Colleen Krueger of Mountain Shadows Montessori School said, “Veterans of the event said it was the most successful in years,” noting the steady flow of traffic.

Summer camp providers, let us do for you what we did for the area’s private schools. Our 2015 Summer Camps Guides include a comprehensive listing of local camps and gives advertisers high visibility in a publication exclusively about children’s summer activities. This special publication is saved and shared with parents. Our Summer Camp Group Pages and the new Online Camp Guide can increase your reach and frequency even more!

The Summer Camps Guide publishes in the Camera and Enterprise on Sun., March 8. Your message also runs in the Colorado Hometown Weekly, reaching an additional 15,000 households.

Summer Camps group pages publish Thurs., March 19 (Enterprise) and Sat., March 21 (Camera).

Summer camp groups are encouraged to submit their listing until Feb. 19 at dailycamera.com/summercamps.

Call 303.473.1400 today to place your ad.

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Local financial execs are invited to Business Roundtable

Business is big in Boulder County! Boulder has been called “the best place to start a business in Colorado.” Many brands that launched right here have scaled up and become national names.

If you are in the financial services industry, you know about all of this by the numbers. And you probably have some ideas worth sharing with your colleagues.

Daily Camera Publisher Al Manzi is inviting local financial industry executives to a Business Luncheon Roundtable on Friday, Feb. 20 from noon to 1:30 p.m. at the offices of the Daily Camera, 5450 Western Ave. in Boulder.

Are you a financial planner or accountant? Do you work in banking or in investment? We want to learn from you. How has your industry changed? How do you interact with and engage your customers? What does the future hold?

Our goal is to better cover the financial services industry and to provide the media products and services that meet your needs.

We also will share a 15-minute overview about how the Daily Camera and Prairie Mountain Publishing has adapted and grown in this new media world.

Seating for the Business Luncheon Roundtable is  limited. To RSVP, email me today at jill@dailycamera.com.

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