Community newspapers are the preferred source for local news, according to the 2013 Community Newspaper Readership Study conducted for the National Newspaper Association. Seven-of-10 respondents read a community paper at least once a week, 80 percent said their families looked forward to reading the newspaper and more than half had either clipped a story from the print newspaper or provided a link from the newspaper’s website in the past year.
The way we communicate with our audience is evolving, to be sure. But the reason our audience stays with us and grows each year is the same as it’s ever been: We deliver our community’s news better than any other source. Newspaper websites remained the leading provider of local online news in this year’s NNA survey, followed distantly by local TV station sites and then by national aggregators such as Google.
The Camera is Boulder County’s No. 1 source for local news and information – in print, online, via mobile devices and social media. No other local advertising vehicle offers the reach, results, expertise and options we do. We deliver the strongest brand equity, the best-known sales channels for local business, the strongest and longest relationships with advertisers, the most established track record of proven ad performance, the leading source of news and the largest verified audience.
We consistently reach our market – your audience – where they live, work and play. Call 303.473.1400 today to partner with the market leader.
The Boulder Chamber Orchestra is celebrating its 10th anniversary season this year by hosting its most fantastical fundraiser to date. The Musical Masquerade Gala on Thursday, March 13 promises to be a night filled with delights, mystery and mischief. In addition to being a great excuse to sport a costume, the Masquerade will have extravagant items up for bid at live and silent auctions, entertainment from the Paul Mullikin Quartet and Mudras Dance Studio, delectable food and signature cocktails.
Music Director and Acting Executive Director Bahman Saless recently sent me a wonderful note to thank the Camera for being a longtime sponsor of the Boulder Chamber Orchestra and its fundraising events.
“Thank you so much,” he wrote. “I just showed [the sponsorship agreement] to the board since we are having a meeting right now. You cheered us all up!”
The Camera is proud to sponsor the Boulder Chamber Orchestra, as well as 120 other amazing local nonprofit organizations with our time, talent and $2 million of support every year. It is humbling to know that sponsorship means so much to so many organizations and the hardworking volunteers that prop them up. Supporting our community is one of the pillars of a community news group. We are thrilled and honored to play a part in their successes.
Don’t miss the Musical Masquerade Gala on March 13 at 6:30 p.m. at Boulder’s Rembrandt Yard. Visit boulderchamberorchestra.org for tickets and more information.
For the rest of February, the Camera is offering a substantial discount on postcard direct mailings. Consider it a belated Valentine’s gift.
Direct mail is a high-impact marketing format, putting your information directly in the hands of your potential customers. It’s easy to create and execute a powerful campaign. And it’s cost-effective, especially this month.
Our direct mail special gives you instant access to thousands of Boulder and Broomfield county households with a 9-inch-by-6-inch postcard. Full color (on both sides), mailing lists, processing, postage, graphic design and market expertise are also part of the package. You can mail your message to the audience of your choosing – from total market coverage to individual segments of the population.
Whether your company uses direct mail regularly or you’ve always wanted to try direct mail to enhance your other marketing efforts, our February direct mail special is the perfect opportunity to reach your audience in a distinctively personal and tangible way. Call 303.473.1400 today for more information.
The annual Colorado Daily People’s Choice Awards, CU & Boulder’s BEST, showcase the people, places and things that make Boulder a wonderful place to live, work and play. Voting begins on March 10, so now’s the time to remind your staunch supporters to make their voices heard and vote for your business.
Become a BEST advertiser and pump up your fan base. Your ad will run on both a targeted in-paper and online ballot for 10 days. Your message will also appear in the 2014 CU & Boulder’s BEST keepsake edition on Monday, April 28. Premium packages contain larger ads and preferred placement, including the front page of the Daily and the home page of ColoradoDaily.com.
CU & Boulder’s BEST is one of the biggest advertising opportunities of the year: your chance to earn bragging rights, boost market share, invigorate your loyal customer base and create new fans. All three ballots – Food & Drinks, Entertainment & Fitness, and Retail – deadline on Tuesday, March 4. Call 303.473.1400 today to place your message.
Sturtz and Copeland has been providing roses and other blooming tokens of love to Boulder’s would-be Cupids since 1929. In order to stir up amorous feelings as well as holiday-related revenue, the company placed a compelling offer – free local flower delivery on February 12 – in a place where thousands of current and potential local customers visit every day – the home page of DailyCamera.com.
Talk about right place, right time, right message, right audience. The ad is aimed at the heart of our market.
Take Sturtz and Copeland’s lead with a powerful advertising spot on DailyCamera.com. We host our market’s No. 1 local news website. We have digital media experts on staff who will provide you with a free consultation and help you create and publish an irresistible message. All you have to do is call 303.473.1400.
“We only go with the Camera’s Camps Guide – because you get results.”
– David Secunda, Avid4 Adventure
Featuring a comprehensive listing of local camps and tips for the parents of children who seek them, the 2014 Summer Camps Guide provides high visibility in an environment devoted exclusively to children’s summer activities. Our Guide will publish inside the Camera and Enterprise on Sunday, March 9 as well as online at DailyCamera.com and BroomfieldEnterprise.com, giving your message 74 percent reach of Boulder-Broomfield adults with children under the age of 18 living at home.
Your summer program’s ad will also benefit from bonus distribution: 7,000 copies of our guide will be distributed to parents via Boulder and St. Vrain Valley elementary schools. You can also boost your frequency through our Summer Camps Group Pages, running in the Camera and Enterprise, and our Summer Camps & Fun Fair on Saturday, March 15 at the East Boulder Community/Rec Center.
The prime spot for your message is in the midst of the Summer Camps Guide, a keepsake publication that will be watched for, saved and passed around to the 75,600 active, affluent moms and dads in our market. Call 303.473.1400 today to reserve your space; the deadline is next Friday, Feb. 21.
Streets Fitness offers workouts featuring cardiovascular conditioning, strength, functional, core and technical training. The staff’s expertise includes boxing, martial arts and wrestling. These are not your typical workouts. This is not your typical gym.
Streets Fitness recently started running its message in the Colorado Hometown Weekly, a free weekly publication delivered to nearly every single family household in East Boulder County (Erie, Superior, Louisville and Lafayette) and available 24/7 online at ColoradoHometownWeekly.com and via its mobile site and app. The Weekly delivers intensely local news, the kind of coverage you can’t find anywhere else. The results for Streets Fitness were instantaneous.
“We have had five phone inquiries this morning, all referencing the ad we ran,” wrote Louisville site manager Jen Moran. “I think it worked!”
Community news matters, and it delivers results.
Precision Plumbing, The Purple Poppy and Studio Bernina have also recently joined the ranks of Colorado Hometown Weekly advertisers. The Weekly is a great addition to the campaigns they’re running in the Camera and our other products.
East Boulder County is home to families, newcomers and homeowners. These active consumers are in the age of acquisition and have money to spend, boasting a significantly higher median household income than Boulder residents. Call 303.473.1400 to place your message in the Colorado Hometown Weekly.
No fewer than 19 members of the 2014 U.S. Winter Olympic team have ties to Colorado, including Boulder’s own Lyman Currier. We will be well represented in Sochi, and local interest will be at an all-time high. You can take part in the worldwide action and local pride by advertising in the Camera family’s Winter Olympics print and digital program.
The Camera, Longmont Times-Call and Loveland Reporter-Herald will publish exciting Olympic coverage in print, online and via mobile devices from Friday, Feb. 7 to Sunday, Feb. 23. Our print coverage will include a strip ad at the bottom of every page. Our digital coverage will link from the home pages of all our websites and will include sponsored positions.
You can run your message however you wish – in print, digitally, targeting one community or extending your reach via all three papers. No matter what you choose, every Olympic ad will give your business exclusive placement along with unbeatable reach.
An Olympic-sized audience is waiting. There are a limited number of Winter Olympics advertising spots available; call 303.473. 1400 today to reserve yours.
Four-of-five consumers are more inclined to buy a brand after being exposed to it via social media. And 90 percent of customers will recommend brands after social media interactions. If you’re not familiar with Facebook and the potential it holds for your business, we can help.
The Camera’s social media experts can build your Facebook presence from the ground up. We’ll claim your Facebook page, create your cover photo and profile picture, add milestones to your business timeline, and write an SEO- rich About section. We’ll give you four ads in the Camera (or one of our sister papers) to spread the word and invite our readers to like your page. And the price is right: You’ll get all our start-up expertise and exposure free with a six-month sponsored engagement contract.
Our sponsored engagement program includes promoting your posts in real time, creating and managing a paid Facebook promotion for your business, and building fan retention and edge rank strategies to engage and grow your fan base. You’ll also receive a monthly review of your social media presence, including detailed reports and an examination of best practices. The program provides instant feedback from your target audience as well as our social media experts, allowing you to create and sustain a winning social media strategy.
Integrating social media into your existing marketing strategy will boost your online presence, drive visitors to your website, build your customer database, extend your reach, and grow your brand. Don’t wait to connect with your audience; we can help you kick-start your company’s social image today. Call 303.473.1400 for a free consultation.
You have an engaging, exciting summer program for kids. We have the perfect spot for your message. Publishing inside the Camera and Enterprise on Sunday, March 9 and online at DailyCamera.com and BroomfieldEnterprise .com, our 2014 Summer Camps Guide features a comprehensive listing of local camps and tips for the parents who seek them. It reaches 74 percent of Boulder-Broomfield adults with children under the age of 18 living at home. More actually: 7,000 additional copies of our guide will be distributed to parents via Boulder and St. Vrain Valley elementary schools.
To be considered for inclusion in the Camera/Enterprise guide as well as the Longmont Times-Call Summer Camps Guide (publishing Sunday, April 6), visit dailycamera.com/summercamps and complete the online form. To make a big impact on your target market, call 303.473. 1400 and place an ad in the Summer Camp Guide(s).
Want even more exposure? Put your message inside our Summer Camps Group Pages, which run in the Camera and Enterprise. Then staff a booth at our Summer Camps Fair in mid-March. The Fair will be actively promoted in our pages, on our websites and via Boulder and St. Vrain Valley schools.
The Summer Camps Guide is one of our most popular sections of the year with readers and advertisers alike. There’s no better source for summer activities; there’s no better way to reach the 75,600 active, affluent parents in our market. Call 303.473.1400 today to reserve your space in the Guide, on the Group Pages and at the Fair.