“Everyday” exceptional people serve our local nonprofits

I’m lucky.
Because the Camera is so active in our community, I get to meet a lot of exceptional people: business owners, students, volunteers. Many of these people are involved in the over 100 local nonprofit organizations that we sponsor each year with our time, talent and more than $2 million.
These organizations make our community a better place–and we love to recognize their successes!
I received the following notes from two groups that we have been honored to sponsor recently. I hope you’ll take a moment to look into the great work they are doing in our communities.
Chris Marchioni, M.D. and executive director of Healthy Learning Paths, wrote to say, “On behalf of the children and families we serve, thank you for your support. Your generous donation… helped increase the participation for the Frank Shorter RACE4Kids’ Health and Health Odyssey Expo.
“The RACE4Kids’ Health is an event that makes the health of all kids a priority in our community. We are grateful for your ongoing partnership in this event and Healthy Learning Paths.”
Elle Cabbage, executive director of the Erie Chamber of Commerce, said, “Thank you Daily Camera and Colorado Hometown Weekly for your sponsorship of the 19th annual Erie Town Fair and Balloon Festival. Your support of the Erie Chamber of Commerce is very much appreciated.”
Learn more at:
healthylearningpaths.org
eriechamber.org

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Turn clutter into cash and reclaim your basement

Is your basement so full of boxes, you’re not sure what’s in them anymore?
Sounds like a bad case of The Clutters. Here’s the sure cure: turn your clutter into cash with a garage sale!
Start tagging, pick a date and then attract the masses with an ad in FrontRangeClassifieds.com, the digital and print marketplace for the Camera, Enterprise, Colorado Daily, Colorado Hometown Weekly, Longmont Times-Call, Longmont Weekly and Loveland Reporter Herald.
It’s easy to advertise your garage sale to literally thousands of people who live in your area – and at a surprisingly low price. For only $25, you’ll get a ten-line, four-day ad to tell the world about your sale. Help bargain hunters out by telling them what they’ll find: baby clothes, books, furniture… and you’ll get the kind of interested traffic that’s ready to buy. You’ll also receive a free Garage Sale Kit with your ad, complete with signs, stickers and markers.
Clean your clutter, recharge your wallet and get ready to enjoy your basement again. Get started today, visit frontrangeclassifieds.com or call 303.466.3636.

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Responder emails: measure your response, then remarket

Many business owners use email to market their products and services to their customers. Email remains one of the most effective ways to connect with your customer base with personalized messages. But to close the loop, you need to know what kind of response your emails are getting.
Our “responder” email program is an effective way to reach out to your targeted customer base and grow your traffic with promotions that really get noticed.
These emails are only sent to adult consumers who have consented to receive them for the information and offers they contain. You can select from over 275 lifestyle, psychographic and demographic filters to create a database that matches your business category and marketing strategy.
You’ll receive a report of your campaign’s results, along with the names and mailing addresses of all individuals who opened your email.
Alfalfa’s Market recently sent out a promotion that garnered 5,819 clicks to their offer.
If that’s the kind of response you’d like to generate, call 303.473.1400 to speak to your advertising consultant. Learn how to put responder emails to work for your business, too.

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Broomfield Enterprise is true community journalism

The Broomfield Enterprise is delivered to local businesses and residents every Thursday and Sunday. It is Broomfield County’s No. 1 source for local news, packed with stunning photographs, columns written by Broomfield citizens, slice-of-life features, school and business news, and prep sports. It’s community journalism at its finest, but there are costs involved in producing a newspaper that advertising revenue doesn’t cover. In order to remain a viable news source, we ask Enterprise readers to support their local paper by paying a voluntary one-year subscription fee at the level of their choosing. Our annual Voluntary Pay campaign is just that – voluntary. All we ask is for readers to contribute if they can, however much they think their paper is worth.
We have raised over $14,000 since we launched this year’s campaign and we are on track to set a new record for donations.
We’ve also again confirmed that local news is so important, folks voluntarily pay for it every year. Our advertisers get attention in the Enterprise – a lot of it – as well as in the Camera, Times-Call, Colorado Hometown Weekly and Colorado Daily. We deliver engaged readers who value their news and the advertising information that accompanies it. Call 303.473.1400 to put the power of the Enterprise, Camera and beyond – the power of community journalism – behind your business.

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The majority of digital advertising is moving to mobile



How many times have you checked your smartphone or other mobile device in the last hour? According to a study by the Pew Research Center, 67 percent of smartphone owners check their device frequently without being alerted by an incoming call or message.
Since our mobile devices travel with us throughout the day, it is no surprise that we increasingly use them as our primary way to go online.
Industry analysts are watching for the inevitable tipping point where the lion’s share of digital advertising has moved away from desktop and laptops and over to mobile devices.
But the trend is clear: if you want your ad to be seen, you can’t ignore mobile as part of your overall strategy.
That’s where we can help. Our digital marketing consultants will answer your questions, learn about your business, and then recommend the most effective ways to use mobile advertising to meet your advertising KPI’s.
Build your brand awareness  (remember, we’re checking our phones all day long) or use mobile’s amazing power to target your real core buyers at a very granular level. That’s the magic of mobile. Call our local digital experts at 303.473.1400 to get started with mobile advertising.

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Help Crayons to Calculators supply local students



It seems like summer has just begun, but the volunteers at Crayons to Calculators are already hard at work, collecting school supplies for students in need across both the Boulder Valley and St. Vrain Valley School Districts. The goal is to distribute over 10,000 backpacks full of supplies to these students before they begin the new school year.
The cost of even the most basic school supplies (all those crayons, pens, pencils, glue sticks, notebooks, and calculators) can really add up, to over $75 per student. That’s a hardship for many financially struggling families.
You can get involved in several ways:
• Make a monetary donation online at crayonstocalculators.org.
• Go to the store and stuff a backpack with all of the supplies on the donor supply list provided by Crayons to Calculators.
• Sign up to volunteer at one of the organization’s backpack-stuffing facilities, in Boulder and Longmont.
Your donations will ensure that these supplies get into the hands of students all across the region who cannot afford these basic supplies. Learn more at crayonstocalculators.org.

Read more from Jill at dailycamera.com/bytheway

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Turn clutter into cash with FrontRangeClassifieds.com

Got stuff? I mean… way too much stuff? Then it’s time to turn your clutter into cash with a garage sale! There are people who are looking for that old rocking chair, your old set of dishes and those baby clothes.

Get all that stuff together, start tagging, pick a date and then attract the masses with an ad in FrontRangeClassifieds.com, the digital and print marketplace for the Camera, Enterprise, Colorado Daily, Colorado Hometown Weekly, Longmont Times-Call, Longmont Weekly and Loveland Reporter Herald.

It’s easy to advertise your garage sale to literally thousands of people who live in your area – and at a surprisingly low price.

For just $25, you’ll get a ten-line, four-day ad to tell the world about your sale. Help bargain hunters out by telling them what they’ll find: baby clothes, books, furniture… and you’ll get the kind of interested traffic that’s ready to buy. You’ll also receive a free Garage Sale Kit with your ad, complete with signs, stickers and markers.

Clean your clutter, recharge your wallet and get ready to enjoy your basement again. Get started today! Visit frontrangeclassifieds.com or call 303.466.3636.

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Boulder County Fair starts July 31, and we have the guide!

They’ll be “Kickin up some Fun on the Farm” this year at the 2015 Boulder County Fair, July 31 to August 9 at the Boulder County Fairgrounds.
Well over 100,000 attendees are expected to attend this year!
Rural life in Boulder County is in the spotlight at the Fair, and there are exciting rural-themed events and exhibits scheduled for every day, including Pro bull riding, a farm to table dinner, livestock market sale, and even a demolition derby!
The Kid’s Corral is an agriculture educational interactive area,  with variously themed special events, including Native American, Goin’ Green and the Buffalo Bill Experience.
The crowd pleasing Mutton Busting competition will kick up a little dirt on Thurs., Aug. 6 at 6:30 pm at the Jack Murphy Grandstand Arena.
Watch for the Longmont Times-Call’s official Boulder County Fair Guide to help you plan your day so you won’t miss a thing.
You’ll find the Guide in the Sun., July 26 Times-Call and Longmont Weekly, and Weds., July 29 in the Colorado Hometown Weekly.

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Community nonprofits are making a big difference

The Camera is proud to partner with more than 100 local nonprofit organizations every year, providing our time, talent and more than $2 million of support. These organizations help to make our community a better place to live and work – and we love to recognize their success!
I received the following notes from two groups that we had the honor of sponsoring recently. I hope you’ll take a moment to look into the great work they are doing in our communities.
The Community Action Program works to help alleviate poverty in Boulder County. With over 14 percent of our nation living in poverty, the CAP’s work is important.
“I want to thank you for being a prime sponsor of the Community Action Program’s twenty-seventh annual Multicultural Awards banquet,” writes Eliberto Mendoza, director. “It is the support of businesses such as the Daily Camera that make this a successful event.”
Frank W. Bruno, president of the Boulder Community Health Foundation, said, “Thank you for your kind gift… which helps your community healthcare provider continue to improve, expand services and serve everyone in need in our community. Thank you for your kindness and generosity!”
Learn more at:
buildinglivablecommunities.org
bch.org

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NAR report shows the importance of digital marketing

The National Association of REALTORS® has released its 2015 Member Profile report, which looks at multiple economic and demographic data plus popular business practices for a snapshot of how today’s broker agents market themselves online.
Among the findings:
• 65 percent of reporting members use social media to build their brand.
• While 66 percent reported having a website, they also said that only 2 percent of their business came in from their website.
• 12 percent reported having a real estate blog.
The numbers show that most REALTORS® recognize of the importance of going digital. But they’re not reaping all the benefits…. yet.
The Camera’s digital marketing experts can help broker agents increase their reach, target their marketing, and improve the return on their advertising investment.
We have access to deep analytics, behind-the-scenes technology and a team of creatives ready to craft a powerful message that will get your phones ringing. Come take advantage of our research!
Let’s talk about how we can help you reach buyers and sellers in your market! Call Mary Romano, real estate director, at 303.473.1450.

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