We welcome a new local marketing partner

Independent local businesses provide a huge boost to our economy. One thing I have noticed about all successful businesses: they are good at getting the word out. They know how to connect with their market.

Weʼd like to welcome All Backyard Fun as one of our newest marketing partners and wish them success in their business launch. All Backyard Fun offers a huge selection of outdoor living furniture and products. Their showroom at 2450 Central Ave. in Boulderʼs Flatirons Business Park is quite a place, and worth a visit! Iʼm planning to stop in to take a look at a few whatnots for my deck.

As a digital, search and print advertiser, and a sponsor of
our Flatirons Tour of Homes, All Backyard Fun leverages thefull spectrum of our marketing services to reach their customers where they are, when they are interested.

The Camera is Boulder Countyʼs No. 1 source for local news and information. Our products attract millions of impressions every month through a full array of media, including print, online, mobile, social media, digital direct mail and customized content. We have a team of on-site experts at the ready, including local marketing professionals, media specialists and graphic designers.

Whether youʼve been in business for just a few days or many years, we can help you with your marketing solutions and deliver the results you want.

Call 303. 473.1400 today to get started!

 

 

 

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Business Plus Spotlight lets your business shine

Drs. Vicki and Charles Kelsey have been working with patients suffering from chronic conditions since 1979, treating knee problems, bad backs, sciatica, thyroid problems, dizziness, diabetes, peripheBizPlusral neuropathy and all kinds of headaches.

Last year, the Kelseys opened Aquarius Functional Neurology, Metabolic and Laser Clinic in Boulder. They recently used the Cameraʼs Business Plus Spotlight to introduce their clinic to our market. Business Plus Spotlight presents detailed profiles of local companies. It runs inside the Cameraʼs Business Plus section, as well as on the business pages of Daily-Camera.com.

The Kelseys report that after their Spotlight profile appeared, they heard from “serious people who actually booked appointments. We consider it a good investment and would recommend it to other businesses.”

Now you can reserve your own Business Plus Spotlight to harness the power of our marketʼs premier business publication, and the No. 1 local news source for your business.

This unique feature provides a great opportunity to highlight your claims to fame, thank your patrons and community, share industry insights, present yourself as an expert in your field and let the unique facets of your business shine. It offers premium placement and unbeatable reach, including a comprehensive promotional package totaling more than 336,000 impressions.

Call 303.473.1400 to reserve your customized multimedia profile today.

 

 

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Daily Camera consistently delivers dramatic results

Quantifying and qualifying the value of advertising in the Camera is part of my team’s job every day. We have statistics that clearly demonstrate the Camera’s No. 1 local news source position. We have plenty of anecdotal evidence as well  (visit bytheway.pmpblogs .com/testimonials/ to see a sampling of our satisfied clients). And sometimes, it gets personal.

Last month, I wrote a column in this very sp4-9-2014 2-50-22 PMot touting the Camera’s Flood Book and letting folks know we were down to our last copies. The response was phenomenal – a substantial sales spike on the day the column ran, as you can see in the graph.

These are the kind of dramatic results the Camera delivers. That this column was able to facilitate sales of our book (of which we are very proud) is icing on the cake.

Let us put the power of the Camera to work for your business. Print, online, mobile and beyond, the Camera delivers your target ­audience. Call 303.473.1400 today for a free consultation.

 

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BolderBOULDER brings active runners, consumers to town

The BolderBOULDER is the biggest participant sports event in Colorado, one of the largest Memorial Day celebrations in the United States and one of the largest running races in the world. It was recently named America’s Best 10K by Runner’s World. And the BolderBOULDER International Team Challenge is the largest and most competitive event of its kind outside of the Olympics.

It’s a big deal. Every year, roughly 54,000 runners and more than 100,000 spectators from around the world fill Boulder’s streets. It’s also a boon to our local economy. In one weekend, BolderBOULDER has a $10 million impact on the City of Boulder.

We can help you get a piece of the action. Our BolderBOULDER Race Day Guide, publishing inside the Camera on Sunday, May 25, is the only printed guide to this year’s race. It will include all the information athletes, their support teams and thousands of local spectators need to prepare for the event. Our Race Results Guide, running inside the Camera on Thursday, May 29, will keep the rush going, publishing the names and times of every runner who takes part in the race. Both are sure to be keepers with the race’s 50,000-plus participants.

There are no better vehicles for reaching our market’s active consumers than our Race Day and Race Results guides. The Camera reaches 75 percent of adults attending community events or festivals. Plus, when you place your ad in the Race Day Guide, you’ll get a free placement in the Race Results Guide. Call 303.473.1400 today to reserve your space.

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At Home Colorado makes “huge difference” for IHAD

The “I Have a Dream” Foundation of Boulder County (IHAD) ran a story in our At Home Colorado section in advance of its Dream Kitchens Are Cooking Tour last year, reaching thousands of local homeowners and businesses.

“The At Home article made a huge difference in our sales for the event!” enthused Lori Canova, president and CEO of IHAD.

I’m thrilled to hear it and not surprised. At Home Colorado delivers a vibrant, targeted audience every week. It publishes in the Friday Camera and Saturday Times-Call, as well as online at AtHomeColorado.com with links from all of our news sites. And it provides an ideal editorial environment for advertisers with its engaging content about homes, from buying and selling to improvement, landscaping and design to inspiring home tours.

To find out more about putting a spotlight on your business with At Home Colorado, contact us at 303.473.1400 today.

 

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Daily Camera and Google AdWords drive traffic

You’re looking for new customers. Odds are, they’re looking for you, too. With a Google ad, you’ll be found by people who are searching for exactly what you have to offer. You’ll reach the right customers at the right moment.

The Camera is one of 20 Google Premier SMB Partners in the world. We have in-depth expertise working with AdWords, our local market and the Google technologies that support advertising performance. We know what it takes to drive traffic both online and on foot:

• Campaign management, from setup to optimization, to maximize your advertising investment

• Detailed reports with meaningful metrics to quantify campaign performance

• Marketing guidance and support to help you actively manage your marketing programs, making it easier for you to focus on running your business.

Sign up today and receive $250-$500 in Google AdWords credit! Call 303.473.1400 now to get started.

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Cultivate your clientele with Outdoor Style

The time is ripe for marketing to yard devotees – the peak sales months for garden centers are April through July, according to the U.S. Census Bureau – and the lawn and garden market is juicy. The National Gardening Association reports that 72 percent of all U.S. households dug into their gardens in 2012, spending a total of $29.4 billion on their lawns and gardens. More DIY gardeners are planting food gardens than ever, something I can certainly relate to, as my backyard resembles a vegetable patch more and more every year (rabbit infestations and all).

I have plenty of local company. Boulder County is home to thousands of outdoor enthusiasts, from do-it-yourselfers to those whose thumbs aren’t quite as green. Of Boulder Valley adults, 90,300 are lawn and garden supply shoppers, 36,500 utilize landscaping services, 106,500 are homeowners, and 123,900 shop hardware and home improvement stores.

Our Outdoor Style page is the ideal turf for reaching these prosperous cultivators. Publishing every Saturday in the Camera’s Local section throughout spring and summer, the full-color Outdoor Style page showcases the best of the best in local gardening, landscaping, trees, lawn care, alfresco dining, patio furniture, outdoor renovation and more. Advertisers benefit from prominent placement as well as the opportunity to participate in our Tip of the Week feature.

Keep your business top-of-mind while your best customers are building their dream yards. Call 303.473.1400 today to place your ad in Outdoor Style.

 

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You know you’re the best. Now tell your audience.

CU-Boulder’s 31,000 students spend more than $240 million every year. The Colorado Daily reaches seven-of-10 of these impressionable, active spenders, as well as 28,800 local young professionals every week. We deliver nearly 48,900 readers weekly, plus thousands more who access the paper online and on the go via mobile devices.

Publishing on Monday, April 28 in the Colorado Daily and on ColoradoDaily.com, our 2014 CU & Boulder’s BEST keepsake edition announces the winners and runners up of the Daily’s annual reader’s choice awards in more than 80 categories. The section will be printed in full color with a glossy cover and promises to be one of our most popular editions.

When people are looking for businesses to frequent at CU and in Boulder, they turn to the Daily’s CU & Boulder’s BEST. Readers save the section and reference it all year long. And the online version is accessed repeatedly by locals and visitors alike.

The 2014 CU & Boulder’s BEST keepsake edition is your chance to tell your target audience why your business is the best, boost market share, invigorate your loyal customer base and create new fans. The section deadlines Monday, April 14. Call 303. 473.1400 today.

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Daily Camera drives record-breaking Camps Fair attendance

The Daily Camera’s free Summer Camps Fair last Saturday was a smashing success. Attendance hit an all-time high, driven by print and digital advertising, including sliding billboards, online wallpaper and Facebook engagement ads. It was a fantastic example of the power of the Camera, as well as the crowd-drawing potential of a compelling, relevant event.

“I was told many times that it was the best fair yet,” wrote Shawn Rodine, the Camera’s director of advertising and representative at the Camps Fair. “The individual camps did a great job of having interactive booths, and I was told by several camps that this event gives them more registrations than any other efforts during the entire year!

“Parents were incredibly grateful to have such a fun event and the ability to meet so many different camps at one place. A fun time was had by all, as you can see from the pictures.”

The Camera delivers your audience – in print and online, via social media and mobile devices, and on the ground in the community with events like our Summer Camps Fair. Call 303.473.1400 to put the power of the Camera to work for your business.

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Business help wanted for Colorado Business Reads book drive

Executives Partnering to Invest in Children (EPIC) will be joining forces with Lt. Gov. Joe Garcia and a broad coalition of Colorado partners to lead the 4th annual statewide book drive, Colorado Business Reads, for children from birth to 8 years old. The goal is to create public awareness of and support for the importance of summer reading with an adult. Your business can make a big difference in the drive by placing a collection box at your site and encouraging the donation of new and gently used books.

In 2013, Colorado Business Reads distributed 3,555 books from 22 collection sites to Boulder County children without in-home libraries. The Camera and Times-Call collected 934 books in our offices alone. We were proud to help then and are delighted to pitch in again this year by providing collection sites and sponsorship.

Helping couldn’t be easier. All you have to do is find a spot for the Colorado Business Reads box. Locally donated books will be picked up by community volunteers and distributed to families in need throughout Boulder County.

Reading to children is so important – for language acquisition, school preparation and a lifelong love of learning. EPIC hopes to give as many parents and children as possible the chance to learn and grow together with its upcoming book drive.

For more information about the drive, visit coloradoepic.org. If your company would like to make a difference by participating in Colorado Business Reads, contact EPIC at david@coloradoepic.org or 303.829.0857.

 

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