Entice new customers with BoCoDeals.com

Posted on May 17, 2012 by jill

Boulder’s Vasu Skin Solutions ran a deal on BoCoDeals.com in April, offering four permanent laser hair reduction sessions at 71 percent off ($99 for services valued at $337.50). The spa sold 89 deals that day, and the resulting uptick in business has been noticeable, according to owner Jennifer Fisher:

“I really liked the customers that I met and obtained from the BoCoDeal. Thank you! Can I sign up for another one?”

When you have a great business like Vasu Skin Solutions, your services are your best sales tools. But you can’t turn new customers into loyal fans until you get those new people in the door. That’s where BoCoDeals.com excels.

In addition to a slew of fresh clientele, BoCoDeals.com advertisers receive a promotional value of $7,400+ if they run Monday through Thursday and a whopping $11,000+ if they’re our weekend deal provider. That includes exclusive promotional space in print, social media outlets, online and via e-mail. BoCoDeals.com delivers local know-how combined with unparalleled reach. We get the word out, loud and clear.

Contact Kelly Hendershot at kelly@bocodeals.com or 303.473.1415 for partnership details. And if you haven’t already done so, visit BoCoDeals.com to get the best deals in town delivered right to your inbox every weekday.

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Colorado Daily kicks back for the summer

Posted on May 9, 2012 by jill

Summertime, and the living is relaxed. In honor of the season, the Colorado Daily will move to three-day-a-week distribution – Mondays, Wednesdays and Fridays – starting next week.

For readers, the new schedule means more time to pore over each edition. For advertisers, it means getting 7 days of exposure for 3 days of advertising at our Crazy Days of Summer rates.

The Colorado Daily owns Boulder’s 18-to-34-year-old market year- round. It’s available at more than 680 locations throughout Boulder – including more than 60 key visitor haunts – as well as online and via mobile site and app 24/7. When you place your ad in the Daily, you’ll reach thousands of CU students who are spending the break in town, as well as 28,800 local young professionals who are regular Daily readers. You’ll also reach thousands of affluent tourists who invade Boulder every summer for work and play. The average overnight visitor to Boulder stays 3.4 days and spends $158 a day, and the average day- tripper spends $81 a day.

Now is the time to market to summer spenders, and the Daily is the ideal vehicle.

The Colorado Daily will resume the hustle and bustle of five-day- a-week distribution on Monday, Aug. 13 – just in time to welcome the hordes of new and returning Buffs. Call 303.473.1400 today to take advantage of summer exposure for sunny rates.

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Boulder Economic Summit highlights research, innovation

Posted on May 8, 2012 by jill

The fifth annual Boulder Economic Summit will be held Tuesday, June 5 at CU’s Jennie Smoly Caruthers Biotechnology Building.

Presented by the Boulder Economic Council and CU, this year’s event will focus on the role of research and innovation in Boulder’s economic recovery.

Join business and community leaders in discovering how Boulder’s research infrastructure drives the local economy. Review national and state initiatives designed to support research and innovation. Learn about new approaches to interdisciplinary research. Explore the economic implications of the latest funding and employment trends.

Get inspired to move your business – and our business community as a whole – forward.

The Camera is proud to sponsor this unique half-day event that fosters cross-industry connections and discussions of local economic issues. The Boulder Economic Summit is your chance to gain insight from economists, educators, industry experts, venture capitalists, a futurist and a Nobel laureate. Seating is limited, and organizers expect to sell out early. Reserve your space today at bouldereconomiccouncil.org – click on Boulder Economic Summit under What’s New for details and registration.

 

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Bolder Boulder brings active runners and consumers to town

Posted on May 7, 2012 by jill

Bolder Boulder is the biggest participant sports event in Colorado, one of the largest Memorial Day celebrations in the United States and one of the largest running races in the world. It was recently named America’s Best 10K by Runner’s World.

It’s a big deal. Last year, the millionth runner crossed the finish line. Participation was at an all-time high with 54,000-plus runners and more than 100,000 spectators from around the world. It’s also a boon to our local economy. In one weekend, Bolder Boulder has a $10 million impact on the City of Boulder.

We can help you get a piece of the action. Our Bolder Boulder Race Day Guide is the only printed guide to this year’s race. It will include all the information athletes, their support teams and thousands of local spectators need to prepare for the event. Our Race Results Guide will keep the rush going, publishing the names and times of every runner who takes part in the race. Both are  sure to be keepers with the race’s 50,000-plus participants.

There are no better vehicles for reaching our market’s active consumers than our Race Day and Race Results guides. The Camera reaches 75 percent of adults attending community events or festivals.

Plus, when you place your ad in the Race Day Guide, you’ll get a free placement in the Race Results Guide. Call 303.473.1400 today to reserve your space.

 

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Spot Via to win daily destination prizes

Posted on May 4, 2012 by jill

Via is a private nonprofit organization that provides services for individuals who are unable to drive due to age, health, disability or income. If you haven’t used Via’s services yourself, I’m sure you’ve seen its distinctive vehicles driving around town.

Formerly known as Special Transit, Via has been serving our community for 33 years. The Camera has been proud to sponsor Via for many of those years, as well as provide integrated advertising solutions to the organization. We’re running a multi-media campaign right now, in fact.

In celebration of taking thousands of people to their daily destinations, Via is holding a Daily Destination Giveaway on Facebook. Throughout the month of May, Via will award a daily prize – movie tickets, fine dining, shopping gift certificates, tours and hotel stays – to a Facebook fan. Via is also running ads in print and online with the Camera and Times-Call to promote the contest and its services.

To enter, visit facebook.com/ viacolorado, click “like” and fill out the entry form, including where you’ve seen Via. Enter daily to increase your chances of winning. Good luck!

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Mother’s Day spending to reach $18.6 billion

Posted on May 4, 2012 by jill

I’m looking forward to Mother’s Day this Sunday more than usual.

My husband and girls always pamper me on “my” holiday. And this year, I have two of my mamas in town with me so I can spread the love further.

Retailers are looking forward to Mother’s Day, too. It’s the second largest U.S. consumer spending holiday, according to the National Retail Federation. The average person will spend $153 on mom, and total spending is expected to reach $18.6 billion nationally.

Flowers, clothing, jewelry and dining out are the usual suspects for Mother’s Day gifts. Most any business category is a good candidate, though. We live in a creative community, full of vibrant moms with a huge spectrum of interests. Running shoes, massages, gadgets, linens, music, cookware, wine and art all make fabulous gifts, as does a gift certificate from a favorite shop.

It’s not too late to promote your wares to the moms who patronize your business and the families who love them. We’re here to help. The Camera and our family of products reach your target audience where they live, work and play – in print and online, via social media and mobile devices (39 percent of smartphone owners and 51 percent of tablet owners plan to use their devices to aid in purchasing a Mother’s Day gift this year).

Mother’s Day is almost here. Call 303.473.1400 now to place your advertising message.

 

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Motivated BoCoDeals.com sales professional wanted

Posted on May 4, 2012 by jill

Do you have a positive attitude with a solid work ethic to back it up? Are you a deal maker? Would you like to turn your natural abilities and experience into a well paying job?

Do tell. I have an opening on my advertising team, and you might be the perfect candidate.

I’m looking for a motivated sales professional with combined related experience in local merchant advertising and social media along with the experience to build partnerships for our daily deal program, BoCoDeals.com. Strong connections with restaurants, theaters, spas and everything in between are a must, as well as negotiating unbeatable deal offers on behalf of our subscribers. Experience with online sales, advertising and/or social media is a plus.

The position offers a salary and a generous commission plan plus benefits. Your earning potential is limited only by your ambition.

And you’ll be working on the cutting edge of communications for Boulder and Broomfield counties’ No. 1 media company.

We’re a lively bunch around here and take pride in providing outstanding service, delivering innovative products and having fun in the process. If this sounds like you and you believe you are a serious contender, send your resume to kelly@bocodeals.com. Your career is waiting.

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Flatirons Tour of Homes: May 5 & 6, 12 & 13

Posted on April 23, 2012 by jill

Mark your calendar: The Flatirons Tour of Homes gets underway next weekend, May 5 and 6, and continues on May 12 and 13. The homes featured on the Tour are nothing short of spectacular, with innovative architecture and interior design, exciting floor plans, cutting-edge building materials, high-end finishes and unbelievable craftsmanship.

The Tour provides a wealth of inspiration for homeowners (or anyone who wants to make their space feel like home): interesting fixtures and accessories, creative solutions to design and space problems, new ways to achieve energy efficiency and fresh landscaping layouts, to name a few. If you happen to be in the market for a new home, the Tour is more than a source of ideas. It could be the final stop in your dream house hunt.

We’re giving readers a sneak peek this weekend with our 2012 Flatirons Tour of Homes section, publishing inside the Camera, Longmont Times-Call and Broomfield Enterprise on Sunday, April 29.

It’s a beautiful, glossy, full-color guide to the Tour that features a map, photographs and descriptions. Be sure to pick up your copy so you can make the most of your Tour experience. And visit FlatironsTourOfHomes.com now for a first look at some of the most beautiful homes in our area. See you at the Tour!

 

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Get to know Longmont Inside + Out

Posted on April 20, 2012 by jill

Spring has sprung, and I’m ready to tackle some projects. Let’s make the house more energy efficient. It’s time to freshen up the paint. Bring on the garden.

The Longmont Times-Call’s Inside + Out section is written with folks like me in mind. Publishing on Sunday, May 13 in the Times-Call and Longmont Weekly, Inside + Out is full of color and fresh ideas for home and garden enthusiasts, from interior design to home security, landscaping to large-scale remodeling.

Whether or not your business is located in Longmont, Inside + Out is the perfect venue for reaching the city’s thousands of renovators, decorators and outdoor enthusiasts. Remember, Longmont is a mere 15 miles from Boulder and is populated by consumers who routinely travel to find the products, services and deals they want. The median household income in Longmont is $82,700, and Longmont consumers spend a combined $1.5 billion annually.

Call 303.473.1400 by Wednesday, April 25 to reserve your space in Inside + Out.

 

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Sliding billboards are “the perfect choice”

Posted on April 19, 2012 by jill

Sliding billboards take over our website’s home page for 3 to 5 seconds, then transform into a permanent pencil ad located above our news content. Readers can expand the ad by simply mousing over or clicking it. The ads are affordable, trackable and effective – ideal for promoting special offers, new products, openings and events, as we recently heard from one client:

“The sliding billboard was the perfect choice for our Easter advertising,” enthused Phil C. of St. Stephen’s Episcopal Church in Longmont. “On Easter morning, the church was completely filled and we saw a lot of new faces. I would recommend it to any organization looking for a cost-effective way to promote events.”

The standard click-through rate (CTR) for online advertising – the number of people who click on an ad divided by the number who view it – is 0.1 to 0.2 percent. Our sliding billboards have been averaging a 0.58 percent CTR. Call us today at 303.473.1400 to attract the 1.3 million unique monthly visitors of DailyCamera.com and its family of websites.

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