Half of America uses social networks

Posted on January 25, 2012 by jill

In a recent survey by the Pew Research Center, half of all adults in the United States reported using a social networking site. That’s not 50 percent of Internet users; it’s 50 percent of all Americans.

To compare, only 5 percent of U.S. adults said they use social sites when Pew conducted a similar survey six years ago.

There’s no denying the impact of social media, and it’s here to stay.

The Camera’s social media network has 14,827 Facebook fans and

35,655 Twitter followers (and growing!), making it the largest local news social media audience in the market. Our tweets and posts deliver up-to-the-minute breaking news, insights, features, deals and offers … what we do best.

Integrating social media platforms into your existing marketing strategy will extend your reach and grow your brand. Let us help you kick start your social strategy. All you have to do is provide general content about your offer, special and/ or news. We’ll draft your posting, send it to you for approval and then post it online.

Call 303.473.1400 to get started.

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At Home Colorado spotlights North Boulder

Posted on January 24, 2012 by jill

At Home Colorado presents engaging content about homes, from buying and selling to improvement, landscaping and design. It publishes in the Friday Daily Camera and Saturday Times-Call, reaching 106,130 local adults every week. It also publishes online at AtHomeColorado.com with links from all of our newspaper sites.

Next week’s At Home will be a special Friends and Neighbors edition highlighting North Boulder – its real estate offerings, developments, local businesses and fun neighborhood facts. It will also feature content provided by neighborhood advertisers. If your business is located in or near North Boulder, it’s the ideal location for your message. Your ad investment will be matched with an equal amount of content about your business. Buy a full page ad, get a full page of content. Buy a quarter page ad, get a quarter page of content. You get the idea.

Contact Mary Romano at romanom@dailycamera.com or 303.473.1450 to place your ad in the February 3/4 North Boulder edition of At Home Colorado. But don’t delay; the deadline is tomorrow.

At Home Colorado spotlights North Boulder

 

At Home Colorado presents engaging content about homes, from buying and selling to improvement, landscaping and design. It publishes in the Friday Daily Camera and Saturday Times-Call, reaching 106,130 local adults every week. It also publishes online at AtHomeColorado.com with links from all of our newspaper sites.

Next week’s At Home will be a special Friends and Neighbors edition highlighting North Boulder – its real estate offerings, developments, local businesses and fun neighborhood facts. It will also feature content provided by neighborhood advertisers. If your business is located in or near North Boulder, it’s the ideal location for your message. Your ad investment will be matched with an equal amount of content about your business. Buy a full page ad, get a full page of content. Buy a quarter page ad, get a quarter page of content. You get the idea.

Contact Mary Romano at 303.473.1450 to place your ad in the February 3/4 North Boulder edition of At Home Colorado. But don’t delay; the deadline is tomorrow.

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Winning a posh New Year’s package at the Millennium Harvest House is very likable

Posted on December 17, 2011 by jill

What are your plans for New Year’s Eve? You and a friend could be ringing in 2012 with panache this December 31.

Enter our New Year’s Eve Giveaway and you could win a night’s stay at Boulder’s Millennium Harvest House Hotel, dinner and breakfast for two, plus two tickets to the hotel’s blockbuster New Year’s Eve celebration featuring a buffet, champagne toast and the sensational sounds of Funkiphino. Entering is simple. Just visit facebook.com/dailycamera and click “like” (if you’re already a Camera fan, look for the entry form in the left-hand navigation bar). Then wait. One of our Facebook fans will be randomly selected to win.

Business owners, did you know that on average, Facebook fans spend an additional $71.84 on products for which they are fans compared to those who are not fans? We can help you grow your Facebook fan base with a fun and engaging contest like this one.

You’ll receive exclusive placement and promotion, generating excitement about your business, all for a modest investment. Call 303.473.1400 for details.

 

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Help select the top Boulder County stories of 2011

Posted on December 16, 2011 by jill

DailyCamera.com is the No. 1 source for local news online, averaging 3.8 million page views a month from more than 750,000 unique visitors. We take pride in delivering up-to-the-minute coverage to our readers 24/7 breaking news, entertainment, business happenings, insights, features, sports, pictures, videos, deals and more.

Now is your chance to find out what everybody in town has been reading all year. Visit www.bit.ly/2011DCTop to see the most viewed stories of 2011. If you missed reading any of them, click through to get the full scoop. Then let us know which stories you think have had the most impact.

Vote for your Top 10 news stories of the year by noon on Wednesday, Dec. 21. Starting December 22, well publish your picks as well as those of our staff, counting down to the top story of 2011, which will be unveiled on New Years Eve. If you own a business, call 303.473.1400 and let us show you how to get on the board by running your ads next to the most popular stories of 2012.

 

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Community leadership starts with you

Posted on December 14, 2011 by jill

Leadership Boulder County is an annual program of the Boulder Chamber designed to develop leaders who are informed, involved and concerned about issues that affect Boulder County. Participants are given a broader view of civic leadership through direct contact with a variety of institutions and people who shape the community.

The Camera is a sponsor of Leadership Boulder County, and our staff looks forward to hosting media day every year.

It’s a prestigious, rigorous program, and I owe much of my success to it. I’m a proud graduate of Leadership Boulder County, as are our publisher Al Manzi and our classified advertising manager Mary Romano. The relationships and networks I built during the program are solid to this day, both on a personal and professional level. Leadership Boulder County had such an impact on me that I chaired the program in 2000, and I am no less enthusiastic about it today.

Leadership Boulder County requires Boulder Chamber membership, a tuition of $795 and a time commitment of every other Wednesday from January 18 to June 6. The investments are well worth it.

Submit your application now to join the ranks of the Leadership Boulder County Class of 2012. Visit boulderchamber.com to apply by next Monday, Dec. 26. You won’t regret it.

 

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BoCoPreps.com scores big with parents

Posted on December 13, 2011 by jill

BoCoPreps.com is an online hub for all prep sports in Boulder and Broomfield counties – public and private schools, boys and girls. The site features game coverage, team profiles, photo galleries, athletes of the week, fan polls and blogs. In addition to stand-alone exposure, BoCoPreps.com is linked to the websites of the Daily Camera, East Boulder County’s Colorado Hometown Weekly, Longmont’s Times-Call and the Broomfield Enterprise.

BoCoPreps.com advertisers enjoy 100 percent share of voice for leaderboard and big box ads on the site, plus value-added print promotional ads in the Camera, Times-Call and Enterprise. Our introductory rate of $540 a month (regularly $900 per month) is only available through the New Year, so act now to slam dunk the deal and your target audience.

During its first full month of existence, BoCoPreps.com attracted 90,000 page views and 18,000 unique visitors, each one spending an average of 5.4 minutes on the site. That’s a considerable number of dedicated, enthusiastic, local parents with kids in sports (and disposable income). That’s a big audience that could be looking at your message. Call 303.473.1400 today to reserve your space on www.BoCoPreps.com.

 

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Remember your carrier this season

Posted on December 12, 2011 by jill

When the weather outside is frightful, consider your delightful newspaper carrier. Whether it’s snowing, sleeting, blowing or just plain freezing, your carrier tirelessly delivers your paper 365 mornings a year. It’s typically a thankless job, but it doesn’t have to be.

Please take a moment out of your busy holiday season to appreciate your carrier. He/she will appreciate it more than you know; a little recognition goes a long way.

If you don’t know your carrier’s name or address, we’ll be happy to deliver your well wishes. Just send a note and a check payable to the Camera along with your delivery address to Camera Carrier Tips, 5450 Western Ave., Boulder, CO 80301. We’ll make sure it gets into the right hands. Or call 303.444.3444 and charge it to your credit card. Thanks for your consideration and happy holidays.

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Strong results for opening B Strong Ride

Posted on December 11, 2011 by jill

On Saturday, Aug. 13, 524 riders participated in the inaugural B Strong Ride. The fundraising event featured a 70-mile mountain loop, a 25-mile countryside loop and a short course for younger cyclists.

It was a huge success, raising more than $273,000 for the new inpatient cancer wing at Boulder Community Hospital and the Lance Armstrong Foundation (LIVESTRONG). It was such a success, in fact, that it outperformed every other LIVESTRONG partnered event this year.

B Strong Ride was presented with LIVESTRONG’s Top National Partnered Event award earlier this month by Lance Armstrong himself.

“This award is truly due to the outstanding support of community and all our fantastic sponsors who participated and contributed to these wonderful causes,” said Kevin Mulshine, co-founder of B Strong Ride.

The Daily Camera was proud to be one of those sponsors, donating advertising space to raise awareness and recruit participants. B Strong Ride is one of the many events we’ve supported this year. The Camera donates time, talent and more than $2 million of support to more than 120 hardworking local nonprofit organizations annually, and we are honored to do so.

Visit www.bstrongride.com for more information about the 2011 event, and stay tuned for details about next year’s B Strong Ride.

 

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Recognize those who set the pace for Boulder County

Posted on December 11, 2011 by jill

One of the greatest joys of my job is being a part of our annual Pacesetter Awards. Every year I think I’ve been as inspired as I possibly can, and then I read the next year’s nominations. Our area is overflowing with selfless individuals who make our community a better place. I’m sure you know a few. Now’s the time to get them the recognition they deserve.

The Camera is now accepting nominations for the 2012 Pacesetter Awards. Presented since 1985, these prestigious awards recognize Boulder County residents who have made significant contributions in the areas of arts and entertainment, business, community service, education, the environment, quality of life, and science, medicine or health. We also have a youth category to recognize those who are 18 years of age or younger.

To submit your nomination, visit dailycamera.com/pacesetters and follow the instructions.

Winners will be selected based on their contributions, including donations of time, talent, money or life’s work that have had an impact on the community. The 2011 Pacesetters will select the 2012 Pacesetters, who will be honored at a luncheon on Tuesday, Feb. 21 at the Millennium Harvest House.

Don’t delay. Nominations are due by 5 p.m. on Monday, Jan. 9. I look forward to reading your submissions and getting inspired all over again.

Posted in Event | 2 Comments

Local chambers at the heart of business community … kudos from Louisville group

Posted on December 10, 2011 by jill

The Camera recently renewed its membership to the Louisville Chamber of Commerce, and I received a thoughtful acknowledgement in return from executive director Shelley Angell, administrator Lani Melvin and the board of directors:

“The Camera is what makes this Chamber so special. We really appreciate all the Camera does for us. Thanks again for your continued support.”

In addition to our membership with the Louisville Chamber, the Camera is proud to be a member of the Superior, Lafayette, Erie, Longmont, Broomfield and Boulder Chambers of Commerce. We support each one through event sponsorships and tailored advertising programs for chamber members.

Our community is fortunate to have such strong chambers of commerce. These organizations are at the heart of our local business communities, offering their members leadership, advocacy, insight, opportunities and a wide variety of services designed to promote success. If you’re a business owner and have never looked into chamber membership, I highly recommend it.

Find out more about your community chambers – and join – at:

• www.boulderchamber.com

• www.broomfieldchamber.com

• www.eriechamber.org

• www.lafayettecolorado.com

• www.longmontchamber.org

• www.louisvillechamber.com

• www.superiorchamber.com

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