Business Plus Spotlight works, say advertisers

Bishop Elegant Elements, on Tenth Street in downtown Boulder, is a treasure trove of antiques, vintage collectibles, Mid-Century Modern pieces, artwork and gifts. Owner Sara Bishop has created an inspired collection that shouldn’t be missed.

When she wanted to get the word out about Bishop Elegant Elements, she turned to the Camera’s Business Plus Spotlight publication, appearing inside the Camera’s Business Plus section and on the business pages of Daily-Camera.com.

And what were the results? “We’ve been so happy with the response that we have had from the article. Wish it would run once a week!” reports BEE’s Sam Wright, while offering his recommendation of Spotlight to others.

Through the end of the year, we are offering a discount to Spotlight advertisers. Get in touch with me at jill@dailycamera.com  or call 303.473.1400 and pitch me your idea – we’ll work with you!

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Effective advertising runs on multiple platforms

The Camera delivers content across multiple platforms: in print, on desktops, and on mobile devices. This cross-platform exposure boosts our advertisers’ targeted reach, frequency and brand awareness.

The numbers tell the story: News media company Aften-posten has reported that advertising run in print and online together resulted in a 35 percent better ad recall, 51 percent higher ad engagement and 85 percent higher intention to take action than ads run in print alone.

Adding digital to your current print buy not only builds your exposure and frequency, it allows you to connect with your audience where they are, when they are ready. The International News Media Association reports that readers engage with newspaper brands six times a day – using multiple devices.

DailyCamera.com attracts more than a million unique visitors and more than 6 million page views every month. More than 991,000 pages of the Camera family’s breaking news and information are accessed every month via Droid, iPhone, Blackberry, iPad and other mobile devices.

Our digital products include online, mobile, social, SEO and e-mail marketing, each one designed to go big with your target market.

Call 303.473.1400 today for a free consultation.

Sources: Aftenposten, 2013; Audience report, 2013; INMA, 2013.

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Capture the attention of home buyers, sellers, owners

Home buyers, sellers, and owners frequently turn to our At Home Colorado publications for engaging content about new homes, selling tips, and home improvement.

Our new Services Program puts your marketing message front-and-center with new home buyers, consumers who are looking to make home improvements as well as readers seeking up-to-date information about all aspects of home ownership and other related services.

At Home is online at AtHomeColorado.com and has two print zones to help you reach your audience. The Boulder/Longmont edition publishes in the Friday Daily Camera and Saturday Times-Call; the Loveland edition publishes in the Saturday Reporter-Herald and in the Fort Collins Sunday Reporter-Herald. Additional copies are distributed at real estate offices and high-traffic locations around the Loveland/Fort Collins marketplace.

Advertisers receive a weekly print display ad in your choice of editions and a display ad on AtHomeColorado.com with a link to your web site or landing page. Monthly advertisers’ products and services will also be featured in an Ask the Expert feature.

Call Melissa Najera at 303.473.1452 to learn more.

 

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School Choice Guides: Credible info for parents

Open enrollment for more than 100 local schools is right around the corner, and parents are looking for credible resources to help them make the right decisions.

That’s why we have created our School Choice Guides, which will publish on Sunday, Nov. 16 in the Daily Camera, Broomfield Enterprise and Longmont Times-Call. These are the only guides with local school data, report cards, class sizes, and ratings – indispensable information that parents refer to for two months straight. This year’s guides will include open house listings with a powerful online component.Advertisers will be listed, shown on a map, and given an open house landing page that links directly to their website.

Our School Choice Group Pages will publish in December and January, boosting your reach and frequency. We are adding the readership of the Broomfield Enterprise – an additional 19,000 households!

Get your message to the front of the class with an ad in the School Choice Guides. Call 303.473.1400 before Oct. 30 to reserve your space.

 

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Boulder’s most talked-about treasure hunt really Rocks!

Boulder’s most talked-about treasure hunt, the Colorado Daily’s Boulder Rocks!, will hit the rocks running on Oct. 20.

Each week, for five weeks, we will be hiding a special Colorado Daily rock somewhere in Boulder. Daily clues in print, online, and via social media will lead readers on a search to find the Colorado Daily Rock.

A new Rock will be hidden every week, and whoever finds the rock walks away with $500!

The clues start next Monday, and then the hunt begins.

Boulder Rocks! is being promoted robustly in the print, mobile and online editions of  the Colorado Daily as well as in the print pages of  the Camera and on the front pages of both web sites.

We’ll also use Facebook and Twitter to reach out to the Daily’s and Camera’s thousands of fans and followers, creating huge awareness of the contest.

Capture your share of that attention as a weekly Boulder Rocks! sponsor. Only three weekly sponsor packages remain, so act now. Call 303.473.1400 to reserve your sponsorship.

 

The action starts Monday!

 

Read more from Jill at dailycamera.com/bytheway

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Colorado Flood recovery: Still lots to do, but there is progress

A few weeks ago, Prairie Mou9-26-2014 1-37-12 PMntain Media CEO Al Manzi and I had the pleasure of attending the annual Community Partners Breakfast hosted by The Community Foundation of Boulder County. The focus was “The Flood, One-Year Later.”

We heard from Julie Van Domelen, the mayor of Lyons, and Gary Sanfacon, Boulder County flood recovery manager. Their stories of resilience and cooperation were moving. They also told of folks still waiting to get back to their normal lives.

We were happy to make a donation of $7,000 to the United Way Foothills Relief Fund, part of the total donation we’re making from sales proceeds of our book “A Thousand Years Rain.” Next week we’ll be making an equal donation to United Way of Larimer County’s Long-Term Recovery Fund. There’ll be more to come as we continue to sell books at CoFloodBook.com.

Many people relied on the Camera to provide up-to-the-minute coverage of flood events, and we took that responsibility to heart. I hope you’ve enjoyed our one-year-later, one year stronger coverage throughout this month.

It’s what community newspapers do best, and I’m proud to be a part of that.

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Boulder Area Realtor® Association installs new officers

I want to congratulate our real estate partners in the Boulder Area Realtor® Association, who recently installed their 2014-2015 leadership (take a look at today’s At Home Colorado section in the Daily Camera or visit online at www.AtHomeColorado.com for photos from the event).

Michelle Bodin, Bodin Realty International, passed the presidential gavel to Lisa Wade, RE/MAX of Boulder, Inc. Also installed: David Scott, Colorado Landmark, President-elect; Michelle Bodin, Bodin Realty International as Immediate Past President; Tucker Brown, Four Star Realty, Christina Davies, Eighty 30 Real Estate, and Jodi Hansen, Housing Helpers were each installed as Directors.

As a sponsor to the annual event, we also congratulate: Lou Barnes, Premier Mortgage Lending Group; DeMarie Niedling, Fidelity National Title; and John Asmussen, Metro Brokers, who each received Special Presidential awards. Thirteen members were recognized for 25 years of continuous Association membership. The Realtor® Emeritus Award was presented to Bill Goodacre, Vann Hilty, Carole Lees, Joel Ripmaster, Art Rolander, John Schott, Clare Udis and Glenn Vigil.

Affiliate Member of the Year went to Karen Woolhiser, Citywide Home Loans. 2013 Realtor®-of-the-Year Award went to Mike Bader, RE/MAX of Boulder, Inc. The Distinguished Realtor® award was presented to Rich Dana, Four Star Realty.

At Home Colorado is the perfect location for all things home related. Call 303.473.1400 to learn more.

 

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BocoDeals Spotlights Tangerine in Friday Magazine

Be sure to look 9-18-2014 11-57-10 AMfor the BocoDeals Spotlight page in today’s Friday Magazine, featuring one of our favorite local restaurants, Tangerine.

The BocoDeals Spotlight page gives readers an opportunity to learn more about a Camera advertising partner’s business, their claim to fame, and why you should check them out at BocoDeals.com.

The new “3 Questions” feature gives us a chance to spend a few minutes with a “person behind the brand” and learn about what inspires them… or perhaps share an insider’s story or two.

Have you visited BocoDeals.com yet? Click on over to discover the “hottest deals of the Front Range” and save 40-90 percent on all the things you love – dining, entertainment, fitness, automotive care, health, body care, beauty and more.

You can even get a free deal when you refer three friends!

The Spotlight page is provided at no charge to our BocoDeals advertisers. To learn about promoting your business on BocoDeals.com, call 303.473.1400.

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Colorado Hometown Weekly voluntary pay campaign under way

If you make your home in East Boulder County, Colorado Hometown Weekly is your hometown newspaper.

Whether it’s reporting on the latest city council meeting, keeping tabs on high school teams or sharing the stories of your friends and neighbors, Colorado Hometown Weekly strives to be your source for local news that you can use in your daily lives.

You want to know what is going on in city government, what’s happening around town and in your children’s schools. You want to read the advertisements to find out about sales and specials at local businesses. We bring these things and more to you each week.

We recently asked Colorado Hometown Weekly readers to show their support by voluntarily paying for a one-year home subscription at their own level of choosing: $75, $50 or $30. Colorado Hometown Weekly is a free paper in news stands.)

We’re happy to report that we received nearly $7,000 in voluntary subscriptions in the first two weeks of our subscription drive, confirming that local news is so important, folks voluntarily pay for it every year.

Our advertisers are getting attention in the Colorado Hometown Weekly, as well as in the Camera, Times-Call and Colorado Daily. We deliver engaged, loyal readers who value their news and the advertising information that accompanies it.

Call 303.473.1400 to put the power of community journalism to work for your business!

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Get online with our affordable website services

Local businesses are reaching more customers than ever before with custom websites created by the Camera’s marketing and development teams. These sites are built with organic search engine results in mind. Our clients report seeing their sites shooting to the top of search engine ret9-16-2014 3-29-12 PMurn pages.

Mobile optimization ensures a site that loads quickly, with content that is easy to find on  a small screen. It also delivers results: Mobile-optimized sites enjoy a 75 percent higher rate of engagement, with 1-in-5 visits resulting in a click to contact the business.

Your site will also allow you to integrate your real-time social messaging to get the biggest splash for all of your social posts on Twitter, Facebook, Instagram and more.

The Camera offers a full range of mobile marketing services, implemented by local staff with industry expertise.

You don’t need a champagne budget to get a great website! All you have to do is pick up your smartphone and call 303.473.1400 to get started.

Sources: Sources: DudaMobile Internal Data, 2011; Brand Anywhere and Luth Research, 2010. 

 

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