Aging at Altitude Guide features tips, trends and resources

The 50+ age demographic is growing and affluent. Although they only represent a quarter of our total adult population, adults 50 and older account for half of all consumer expenditures.
But these folks are living different lives than their cohorts just a generation ago. Boomers may be working on getting their kids through college while also caring for aging parents. And of course, they are looking for a healthy and secure retirement. Complicated? You bet.
The Camera’s new Aging at Altitude Guide delivers information specifically for active, 50+ adults. Readers will find tips, advice and the latest trends in health, nutrition and home care, financial and retirement planning, real estate from active adult communities to assisted living facilities, leisure, lifestyle and fitness.
Advertisers will also have the opportunity to share their story in an attractive marketing feature.
The Aging at Altitude Guide features a gloss cover and quality production that ensure it’s a well-read resource with staying power.
Targeting the 50+ demo with the Camera’s Aging at Altitude will deliver a strong return on your investment.
Call 303.473.1400  by Thursday, Feb. 11 to reserve your ad.

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Valentine’s Day emails will reach 50k Boulder County men

Valentine’s Day is just a few weeks away. Chocolatiers, florists, restaurants, jewelers and many other business associated with the holiday are making their plans for another big event.
Of course, Valentine’s Day is a special day for “everyone,” (a lot of people even buy gifts for the pets!) but you can be sure that there are thousands of men in Boulder County who would love some professional help picking out the perfect gifts.
Are you an advertiser who sees an uptick in sales for Valentine’s Day? I’ve got a great offer for you. Promote your products and services to 50,000 men in Boulder and Boulder County with your 300×250 ad in our Valentine’s Day direct group emails.
Each mailing is limited to just six ads, and your ad will click through to your web site or Facebook page. Last year’s mailing was so popular, we’ve doubled up our schedule to include two e-blasts for 2016. These direct emails are an easy and affordable way to get your special offer in front of a whole lot of shoppers, and you’ll reap some sweet rewards.
The Valentine’s Day group email goes out on Tuesday, Feb. 2 and Tuesday, Feb. 9. Reserve your ad spot by Monday, Jan. 25 by calling 303.473.1400.

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Readers will vote soon on CU & Boulder’s BEST of 2016

Colorado Daily readers will be voting soon for their favorite people, places and things.
CU & Boulder’s BEST awards showcase all that is special about Boulder.
Advertisers, now’s the time to remind your staunch supporters to make their voices heard and vote for your business.
Become a BEST advertiser and pump up your fan base. Your ad will run on both a targeted in-paper and online ballot. Your message will also appear in the 2016 CU & Boulder’s BEST keepsake edition on Weds., March 30.
Premium packages contain larger ads and preferred placement, including on the front page of the Colorado Daily and the home page of ColoradoDaily.com. Social marketing campaigns and mobile takeover ads promoting CU & Boulder’s Best during the voting period will be driving impressions, too.
This is one of the biggest advertising opportunities of the year to earn bragging rights, boost market share and create new fans.
Voting begins on Monday, Feb. 1. All ballots – Food & Drink, Entertainment, Fitness & Health, and Shopping & Services – deadline on Monday, Jan. 25. Call 303.473.1400 to reserve your BEST ad.

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Don’t miss out (submit your summer camp info today)

Do you operate or promote a summer camp program? It could be through your church, school, service group, or your business. If you answered “yes” you’ll want to be sure your camp’s information is included in our 2016 Summer Camps Guide. There is no obligation to submit your summer camp’s information for consideration, but now is the time (the deadline to submit your information is Thurs., Feb. 18).
We’re putting together the most comprehensive listing of camp programs in Boulder County and Broomfield. This is where parents will be looking when they  are making their summer plans!
The 2016 Summer Camps Guide will be delivered Sun., March 6 in the Daily Camera and Broomfield Enterprise, and Weds., March 9 in the Colorado Hometown Weekly, reaching an additional 14,000 East Boulder County households.
Your camp’s ad in the guide is an effective and affordable way to reach parents and camp kids and promote your program.
Our advertising team has created flexible ad packages to help you make this year’s camp your best ever! Call 303.473.1400 to reserve your ad space.

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Locally Owned helps keep consumer dollars right here

Even in the age of superstores and next-day delivery from online retailers, consumers care about local businesses, and they understand the difference that shopping locally for their goods and services makes. Every dollar spent right here adds to our local tax base and sustains employment opportunities. Simply said, “What goes around, comes around.”
For instance, 93 percent of consumers believe it’s important to support local businesses, and 73 percent consciously shop at small businesses because they don’t want them to disappear. 89 percent say that small businesses play an important role in our local economic well-being.
Locally Owned advertising pages help you welcome local-thinking customers to your business. Locally Owned publishes Monday in the Daily Camera and features a rotating spotlight of participating local businesses.
Rebecca Feldman at Advantage Electrolysis says, “This is the best ad for bringing in a constant stream of new clients. Thank you so much.” Well, thank you, Rebecca, for your faith in the Camera’s advertising!
Call 303.473.1400 today to learn more.

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Our partnership with local non-profits is a tradition

The Camera continues to proudly partner with more than 100 local nonprofit organizations, providing them with over $2 million of support each year. We love to share their successes, too!
Laura Ford, Share-A-Gift board member, says, “Dear Share-A-Gift donor, I would like to share with you a picture from our Dec. 19 toy shop to show you how much your participation in our toy drive helped. On that day we had 663 families “shop” for 1,667 children. You did make a difference to many children. Thank you for making this year successful.”
“Thank you so much for your continued support of our economic vitality mission in Boulder,” wrote Clif Harald, executive director; and Corine Waldau, economic development manager of the Boulder Economic Council.
And finally, Lafayette’s annual Oatmeal Festival again brought out the crowds to enjoy a citizens’ foot race and of course, lots of tasty oatmeal fixed every which way.
“Thank you for your sponsorship of our Oatmeal Festival. We could not put on events like this without the Camera’s support of the Lafayette Chamber,” said Vicki Trumbo, executive director of the Lafayette Chamber.

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Our call center is looking for a new team member

We currently have an immediate job opening in the Daily Camera call center for a Classified Advertising & Obituary Coordinator.
This is full-time position working Saturday through Wednesday; Monday-Wednesday in the call center then Saturday and Sunday coordinating the obituaries for Prairie Mountain Media’s 15 news brands and The Denver Post.
We are seeking a self starter with good customer service experience, strong organizational skills and great attention to details. You will use your strong computer skills to manage multiple projects in a fast-paced work environment. You’ll also be working with a dedicated group of customer service professionals who are passionate about turning customers into avid fans. Come work for the No. 1 source of news and information in Boulder County!
Send your resume and a cover letter telling us why you are the ideal candidate to jobs@dailycamera.com.

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Welcome them back with three full-color glossy editions

Nearly 30,000 CU-Boulder students will resume classes on Jan. 11. Many of them will be first-timers to CU and Boulder. And they bring millions of dollars of discretionary spending with them. The Colorado Daily’s Welcome Back editions – a three-part series of glossy bound magazines with color on every page – are the definitive Spring semester guides to CU and Boulder.
“Outdoor Recreation” (Mon., Jan. 11) features articles on Spring outdoor activities, spring break planning and cheap getaways. “Student Life” (Weds., Jan. 13) covers campus clubs, spring event previews, club sports and intramurals. “Entertainment & Nightlife” (Fri., Jan. 15) focuses on concert and movie previews, dining and nightlife.
In addition to our regular distribution on campus, in dorms, classrooms, cafeterias and the UMC, the Colorado Daily’s Street Team will put the Welcome Back editions – and your advertising message – directly into the hands of CU students.
Call 303.473.1400 by Tues., Dec. 29 to reserve your ad in these must-see special editions.

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Let’s Bag Hunger and Daily Camera, a cornerstone of support for efforts to end hunger

For 31 years, Let’s Bag Hunger has been a cornerstone of support for our community’s efforts to end hunger.  Each year as we head into the colder months, our hearts are filled with gratitude and our warehouse is filled with nutritious food donated through this annual food and fund drive.  Since 1985, the Daily Camera has helped us collect more 2.5 million meals for those in need!

This year, our goal was 135,000 meals.  We collected 88,507 pounds and $18,225, which translates into 143,000 meals!  We are grateful to the community for helping us exceed the goal, and helping us provide much-needed food through our network of Partner Agencies and direct distribution programs.

We would like to thank the Daily Camera, and Marketing Director Jill Stravolemos, for the longtime sponsorship and press coverage of the food drive. Thank you to Alfalfa’s, King Soopers, Lucky’s Market, Niwot Market, and Sprouts Farmers Market for graciously hosting the drive.  Thank you to more than 500 volunteers who donated 1,567 hours as store greeters, food delivery volunteers, and food sorters at our warehouse. Our biggest appreciation goes to our generous community for donating food and funds to help the 56,000 people facing food insecurity in Boulder and Broomfield counties.

If you’d like to learn more about Community Food Share, including volunteer opportunities or a list of our Partner Agencies, please visit www.communityfoodshare.org. If you or someone you know needs food assistance, please call us or visit our website.

Michelle Orge, Community Food Share Executive Director

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Required reading for CU Winter Commencement

Saturday, Dec. 19 is graduation day at CU-Boulder. It’s also a great day to promote your message in the two most powerful media sources in Boulder Valley: the Colorado Daily and the Daily Camera’s Friday Magazine.
Nearly 2,500 students will be receiving their degree, and many families will be there from out of town to join in the festivities. They will be looking for a great lunch place, some holiday shopping, and other tourist attractions.
We’ll be there, too.
• The Colorado Daily will publish the names of all the graduates in its Winter Commencement Special Edition on Friday, Dec. 18.
• On graduation morning, the Colorado Daily’s Street Team will distribute copies of the special edition to the graduates and their family members at CU’s commencement ceremony.
• Free copies of Friday Magazine, with information about places to go and things to do while in town will be available for guests at nearly every hotel in Boulder. The one-two punch of the Camera and Colorado Daily delivers the CU market, as well Boulder Valley consumers. Call 303.473.1400 by Tues., Dec. 15 to reach the campus market in the Winter Commencement section.

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